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Marketing
 

Marketing

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    Marketing Marketing Presentation Transcript

    • I
    • Types of StrategiesTypes of Strategies
    • Strategies based on marketdominance• Leader• Challenger• Follower• Nicher
    • Porter generic strategies• Product differentiation• Cost leadership• Market segmentation
    • Innovation strategies• Pioneers• Close followers• Late followers
    • Growth strategies• Horizontal integration• Vertical integration• Diversification• Intensification
    • Marketing warfare strategiesMarketingstrategiesMilitarystrategies
    • Strategic ModelsStrategic Models
    • Real-life MarketingReal-life Marketing
    • IIMarketing Effectiveness
    • Marketing effectiveness• Corporate• Competitive• Customers/Consumers• Exogenous factors
    • Marketing Strategy
    • Marketing Creative
    • Marketing Execution
    • Marketing Infrastructure
    • Exogenous Factors