Earned Media is Gold:
Mining the Voice ofYour Consumer
Rob Stanley, Regional Director, Asia
April 9, 2014
Confidential and...
Confidential and Proprietary. © 2014 Bazaarvoice, Inc.1
When people talk,
People buy.
Confidential and Proprietary. © 2014 Bazaarvoice, Inc.2
Corporate website
Corporate blog
Social presence
Paid
Media
Owned
...
Confidential and Proprietary. © 2014 Bazaarvoice, Inc.3
moisture-wicking
shoe
casual
metatomical
oxford
leather outsole
ru...
Confidential and Proprietary. © 2014 Bazaarvoice, Inc.4
Differences in Language Styles
great
quality
comfortable
concrete
...
Confidential and Proprietary. © 2014 Bazaarvoice, Inc.5
Differences in Language Styles
great
quality
comfortable
concrete
...
Confidential and Proprietary. © 2013 Bazaarvoice, Inc.6
Enhance your marketing, media and new product
innovation with the ...
Confidential and Proprietary. © 2014 Bazaarvoice, Inc.7
Awareness
Increase Level & Quality of Media
Improve ad effectivene...
Confidential and Proprietary. © 2014 Bazaarvoice, Inc.8
Trial
Overcome Trial Barriers
Integrate user generated content at ...
Confidential and Proprietary. © 2014 Bazaarvoice, Inc.9
Trial
Overcome Trial Barriers
Increase effectiveness of coupons, F...
Confidential and Proprietary. © 2014 Bazaarvoice, Inc.10
Leverage review insights to improve product, packaging and market...
Confidential and Proprietary. © 2012 Bazaarvoice, Inc.11
½ of Fortune 100
½ of Internet Retailer 500
40 languages. 80+ cou...
Confidential and Proprietary. © 2013 Bazaarvoice, Inc.12
ThankYou
Rob Stanley
rob.stanley@bazaarvoice.com
+65 9457 5634
Co...
Upcoming SlideShare
Loading in …5
×

Earned Media is Gold: Mining the Voice of Your Consumer

442 views

Published on

Earned Media is Gold: Mining the Voice of Your Consumer


Rob Stanley, Regional Director, Asia from bazaarvoice, presented this deck at iMedia Brand Summits, Asia. #imbsummit

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
442
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Earned Media is Gold: Mining the Voice of Your Consumer

  1. 1. Earned Media is Gold: Mining the Voice ofYour Consumer Rob Stanley, Regional Director, Asia April 9, 2014 Confidential and Proprietary. © 2014 Bazaarvoice, Inc.
  2. 2. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.1 When people talk, People buy.
  3. 3. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.2 Corporate website Corporate blog Social presence Paid Media Owned Media Converged Media Earned Media Digital Paid, Owned and Earned Media Traditional advertising Banner ads PPC Advertorials Source: “The Converged Media Imperative: How Brands Must Combine Paid, Owned & Earned Media” Altimeter Group (July 19, 2012) User-generated content Consumer word of mouth Ratings & reviews Photos Organic media coverage
  4. 4. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.3 moisture-wicking shoe casual metatomical oxford leather outsole rubber lace Differences in Language Styles
  5. 5. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.4 Differences in Language Styles great quality comfortable concrete work walking durable sturdy love comfort moisture-wicking shoe casual metatomical oxford leather outsole rubber lace
  6. 6. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.5 Differences in Language Styles great quality comfortable concrete work walking durable sturdy love comfort Marketing Voice of the Customer moisture-wicking shoe casual metatomical oxford leather outsole rubber lace
  7. 7. Confidential and Proprietary. © 2013 Bazaarvoice, Inc.6 Enhance your marketing, media and new product innovation with the voice of your customer Awareness Increase level and quality of awareness-building media Trial Overcome trial barriers and differentiate brand with authentic content Loyalty Build loyalty by engaging and listening to brand advocates
  8. 8. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.7 Awareness Increase Level & Quality of Media Improve ad effectiveness in paid and owned media with user generated content Television +10% Purchase Intent Higher Believability Digital Ads +13.5% Unaided Awareness +20% Believability Email +39% Click Through Search Up to 163% SEO Up to 87% SEM
  9. 9. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.8 Trial Overcome Trial Barriers Integrate user generated content at point of sale to differentiate your brand/product
  10. 10. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.9 Trial Overcome Trial Barriers Increase effectiveness of coupons, FSI and circulars with review content +10% redemption +13% redemption
  11. 11. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.10 Leverage review insights to improve product, packaging and marketing messaging Loyalty Build loyalty by listening to consumers
  12. 12. Confidential and Proprietary. © 2012 Bazaarvoice, Inc.11 ½ of Fortune 100 ½ of Internet Retailer 500 40 languages. 80+ countries 16 B impressions served monthly 2,600+ clients Bazaarvoice: The Voice of the Marketplace
  13. 13. Confidential and Proprietary. © 2013 Bazaarvoice, Inc.12 ThankYou Rob Stanley rob.stanley@bazaarvoice.com +65 9457 5634 Confidential and Proprietary. © 2014 Bazaarvoice, Inc.

×