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Digital Asset Management Redefined

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Digital Asset Management Redefined …

Digital Asset Management Redefined

Remco Koster from Woodwing, presented this deck at iMedia Brand Summits, Asia. #imbsummit

Published in Internet , Technology , Business
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  • 1. Remco Koster WoodWing Asia Pacific ! ! ! ! Digital Asset Management redefined
  • 2. Market trends?
  • 3. Content marketing explodes! Content marketing is engaging with your audience through valuable content
  • 4. Content Marketing Red Bull is a publishing empire that also happens to sell a beverage. “ ”
  • 5. Content Marketing How Nike outruns the Social Media Competition. “ ”
  • 6. Crowdsourcing the future of publishing? Crowdsourcing ! is obtaining ideas and content from a large online community
  • 7. Crowdsourcing GuardianWitness takes Citizen journalism to the next level. “ ”
  • 8. The world becomes more & more visual ๏ Facebook! • 240,000,000,000+ Photos! • 260 million uploads per day! • 300 uploads per second! ๏ More and more channels..
  • 9. ! ๏ Find & Organize digital assets! ! ๏ Create & collaborate more efficiently! ! ๏ Distribute digital assets Challenges for creatives, corporates and publishers
  • 10. It’s DAM simple.
  • 11. Core principles
  • 12. Visual and intuitive to use • Search, browse and preview in a highly visual way! • Familiar concepts, user acceptance is great Core principles
  • 13. Fast & fluid performance Server Processing Server Cluster • High performance search engine - even with 20+ million assets! • Processing up to 50.000 assets - per hour Core principles
  • 14. Open architecture • Strong API for integration: WCM, MRM, ECM..! • Open source web interfaces to build custom front ends Core principles
  • 15. Benefits for creatives
  • 16. Speed up your creative workflow • Elvis DAM is the bridge between your digital assets and your creativity! • Built-in automated versioning of all your files For creatives
  • 17. Share and collaborate on work in progress • Instantly create secure web links with high-res material! • Approve, reject and communicate about visual work For creatives
  • 18. Benefits for corporates
  • 19. Organize and classify brand assets • Built-in taxonomy, folders and tags help you organize! • Rule based permissions offer full control For marketeers
  • 20. Share and distribute marketing material • A brand portal to share high-res designs, videos and images! • Control when your marketing assets are released For marketeers
  • 21. Business benefits
  • 22. Save time, gain efficiency • Shortened search times saves hours everyday! • More efficient production through DAM integration! • Reporting on asset usage & management information! • Prevent mis-use of assets, avoid fines! For managers
  • 23. It’s DAM simple.