@TwitterAsia
@Freddie_covi
#imbsummit
2
#Moments
#imbsummit @Freddie_covi
Slide title
Subtitle
Body copy
#imbsummit @Freddie_covi
Slide title
Subtitle
Body copy
The universe is in us
@neiltyson
#imbsummit @Freddie_covi
Slide title
Subtitle
Body copy
Universal connectivity
@neiltyson
#imbsummit @Freddie_covi
Brands don’t have target
markets, they have 

target moments
@rorysutherland
59 characters
#imbsummit @Freddie_covi
14%
increase in desktop
internet usage
In the last 3 years:
+
increase in mobile (tablet and
smartphone) internet usage
59...
SOURCE | Social Guide Intelligence 2013, Social Guide, Jan 2014
MOBILE HAS DOUBLED
THE AMOUNT OF TIME
SPENT ONLINE
desktop...
Slide title
Subtitle
Body copy
#imbsummit @Freddie_covi
Confidential
Mobile reaches more people, at more moments
LATE NIGHT EARLY MORNING DAYTIME EARLY EVENING PRIME TIME
SOURCE |...
1 billion moments to
engage every 2 days
#imbsummit @Freddie_covi
Slide title
Subtitle
Body copy
Leadership
Disruption
#imbsummit @Freddie_covi
@TwitterAds | Confidential@TwitterAds | Confidential 14#imbsummit @Freddie_covi
Twitter, Inc. | Confidential
Warren Buffett
@WarrenBuffett
Warren is in the house.
#imbsummit @Freddie_covi
Twitter, Inc. | Confidential
Bill Gates
@BillGates
Welcome to Twitter @WarrenBuffett. First ever
Twitter bridge tourney sta...
17
#imbsummit @Freddie_covi
#imbsummit @Freddie_covi
@TwitterAds | Confidential@TwitterAds | Confidential 19
Barack Obama
@BarackObama
Four more years.
pic.twitter.com/bAJE6Vom
...
#imbsummit @Freddie_covi
#imbsummit @Freddie_covi
#imbsummit @Freddie_covi
Slide title
Subtitle
Body copy
Lee Hsien Loong
@LeeHsienLoong
Backstage with @NajibRazak, waiting to join
our Commonwealth...
News
Disruption
#imbsummit @Freddie_covi
3.2M+ TWEETS
#imbsummit @Freddie_covi
#imbsummit @Freddie_covi
#imbsummit @Freddie_covi
#imbsummit @Freddie_covi
#imbsummit @Freddie_covi
“The Oscar
Pistorius trial
illustrates how
hungry the
public has
become for
real-time
news”
#imbsummit @Freddie_covi
#imbsummit @Freddie_covi
#imbsummit @Freddie_covi
Brand
Disruption
#imbsummit @Freddie_covi
#SMWF | @ShaneSteele#imbsummit @Freddie_covi
#SMWF | @ShaneSteele
8-Oct
 9-Oct
 10-Oct
 11-Oct
 12-Oct
 13-Oct
 14-Oct
 15-Oct
 16-Oct
 17-Oct
2.8M+ Tweets
#imbsummit ...
@TwitterAds | Confidential@TwitterAds | Confidential 37
#imbsummit @Freddie_covi
@TwitterEspaña
Authentic footage from Kit Kat’s ascent
to the edge of space: bit.ly/QkzTyw
#breakfromgravity #stratos #gof...
LauraEllen
@Laura_ellenxx
Can tell I like chocolate abit too much
when I’m following @KITKAT and @Oreo
hahahahahah
#imbsum...
LauraEllen @Laura_ellenxx
Can tell I like chocolate abit too much when I’m
following @KITKAT and @Oreo hahahahahah
Kit Kat...
Kit Kat @KITKAT
The fight for @Laura_ellenxx’s affections is on. @Oreo
your more #haveabreak twitpic.com/cb1G84
Oreo Cookie
...
Twitter, Inc. | Confidential ( )
SeatGeek
@SeatGeek
Tweet
“What Twitter has is more
important than reach right
now. They’ve...
#imbsummit @Freddie_covi Source: Real Time for the Rest of Us /
www.evergage.com
What is real-time marketing?
#imbsummit @Freddie_covi Source: Real Time for the Rest of Us /
www.evergage.com
What channels support real-time marketing?
#imbsummit @Freddie_covi Source: Real Time for the Rest of Us /
www.evergage.com
What are the benefits of real-time marketing?
#imbsummit @Freddie_covi Source: Real Time for the Rest of Us /
www.evergage....
What are the obstacles to real-time marketing?
#imbsummit @Freddie_covi Source: Real Time for the Rest of Us /
www.evergag...
Marketing #Moments
#imbsummit @Freddie_covi
EVERYDAY
LIVE
PREDICTABLE
UNPREDICTABLE
ALWAYS
ON
EVENT
CONNECTED
REACTIVE
#imbsummit @Freddie_covi
EVERYDAY
PREDICTABLE
UNPREDICTABLE
ALWAYS
ON
EVENT
Identify patters of conversations to
leverage key moments for your bran...
@TwitterAds | Confidential@TwitterAds | Confidential@TwitterAds | Confidential@TwitterAds | Confidential
“run”
VOLUME OF CONVE...
@TwitterAds | Confidential
Organic Publishing
for Followers
#imbsummit @Freddie_covi
@TwitterAds | Confidential
Twitter, Inc. | ConfidentialTwitter, Inc. | Confidential
Paid Distribution for
Prospects
#imbsummi...
@TwitterAds | Confidential
Customer Response
for Loyalty
#imbsummit @Freddie_covi
@TwitterAds | Confidential@TwitterAds | Confidential@TwitterAds | Confidential
Moments matter
Non-engaged user
Engaged user
P...
@TwitterAds | Confidential
MON TUE WED THU FRI SAT SUN
“tired”
VOLUME OF CONVERSATION
57
Source: Twitter Internal July, 201...
@TwitterAds | Confidential 58
@TwitterAds | Confidential
Results for #WhyICantSleepAtNight
Related: #whyicantsleepatnight insomnia, #flipyourmorning, gnoo...
PREDICTABLE
UNPREDICTABLE
ALWAYS
ON
EVENT
CONNECTED
Develop brand activations that
allow your brand to connect to an
event...
Oreo prints 3D ‘trending’
cookies at #SXSW
#imbsummit @Freddie_covi
The future of snacking starts at #SXSW - we’re
creating custom Oreo cookies inspired by
trending tweets.
Oreo Cookie
@Oreo...
I just ate a real time Oreo and it was pretty
awesome. #eatthetweet #SXSW
Eric Franchi
@ericfranchi
About to #eatthetweet ...
This is how they make custom @Oreo Cookies
at #sxsw2014. #EattheTweet vine.co/v/
MqxpL09O1Eg 
Lance Ulanoff
@LanceUlanoff
#i...
#imbsummit @Freddie_covi
#imbsummit @Freddie_covi
#imbsummit @Freddie_covi
@TwitterAds | Confidential@TwitterAds | Confidential@TwitterAds | Confidential
Confidential 69
Keep your helmet on. The new @A...
@TwitterAds | Confidential@TwitterAds | Confidential@TwitterAds | Confidential
Confidential 70
Pucker up for the cameras. Post...
@TwitterAds | Confidential@TwitterAds | Confidential@TwitterAds | Confidential
Confidential 71
Was featured twice in Times Squ...
LIVE
PREDICTABLE
UNPREDICTABLE
ALWAYS
ON
EVENT
Leverage live moments and
engage your brand in real-time
conversations
#imb...
Global live sporting events thrive on Twitter
Source | Twitter Internal, 2014
UEFA Champions League 2013 Super Bowl XLVIII...
66%of Twitter users
watch live events
11% more than other social network users
#imbsummit @Freddie_covi
Recent TV events have been bigger than ever
46M!
Unique Oscars TV
viewers
Source | Twitter Internal, 2014
#imbsummit @Fred...
Recent TV events have been bigger than ever
3.3B!
Global Oscars
Impressions
14.7MTweets during the live
broadcast (up from...
Source | Twitter Internal, 2014
#imbsummit @Freddie_covi
Source | Twitter Internal, 2014
#imbsummit @Freddie_covi
#Grammys
15.2M Tweets
#imbsummit @Freddie_covi
#PharrellsHat
#imbsummit @Freddie_covi
Hey @Pharrell, can we have our hat
back? #GRAMMYs
Arby’s
@Arbys
#imbsummit @Freddie_covi
Y’all tryna start a roast beef? “@Arbys:
Hey @Pharrell, can have our hat back?
#GRAMMYs”
Pharrell Williams
@Pharrell
#imbs...
Hey @Arbys, did @Pharrell give you that
hat back? Still haven't heard from
@Madonna about mine. - Larry
#Grammys
QuakerOat...
@TwitterAds | Confidential
A new record for the most retweeted Tweet ever
3.4MRetweets of
@TheEllenShow’s
‘Samsung selfie’
E...
@TwitterAds | Confidential
A cultural Re-Tweet Phenomenon
#imbsummit @Freddie_covi
@TwitterAds | Confidential
A cultural Re-Tweet Phenomenon
#imbsummit @Freddie_covi
Adidas built upon TV commercials with exclusive,
behind the scenes “making of” footage
adidas Basketball
Promoted by adida...
Twitter TV Targeting increases brand impact from
TV advertising
higher purchase
intent
+58%
stronger message
association
+...
PREDICTABLE
UNPREDICTABLE
ALWAYS
ON
EVENT
REACTIVE
Structure and train your teams
so they can react in the moment
Brands as news
centres
!
social marketing
digital command centre
marketing heartbeat
crisis war room
#imbsummit @Freddie_c...
Always-on
!
Agency co-location
Dedicated real-time teams
Multipurpose video & content production
#imbsummit @Freddie_covi
Slide title
Subtitle
Body copy
the
conversation
engine™
#imbsummit @Freddie_covi
Create
The
Studio
93
#Moments
#imbsummit @Freddie_covi
#imbsummit @Freddie_covi
The medium 

is the message
@Marshall McLuhan
#imbsummit @Freddie_covi
The moment is
the media
Slide title
Subtitle
Body copy
#imbsummit @Freddie_covi
#thankyou
@TwitterAsia
@Freddie_covi
#imbsummit
Frederique covington   twitter
Frederique covington   twitter
Frederique covington   twitter
Frederique covington   twitter
Frederique covington   twitter
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The Treasure is in the Data - How Three International Brands Found Marketing Gold.

Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit

Published in: Technology, Business
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Frederique covington twitter

  1. 1. @TwitterAsia @Freddie_covi #imbsummit
  2. 2. 2 #Moments #imbsummit @Freddie_covi
  3. 3. Slide title Subtitle Body copy #imbsummit @Freddie_covi
  4. 4. Slide title Subtitle Body copy The universe is in us @neiltyson #imbsummit @Freddie_covi
  5. 5. Slide title Subtitle Body copy Universal connectivity @neiltyson #imbsummit @Freddie_covi
  6. 6. Brands don’t have target markets, they have 
 target moments @rorysutherland 59 characters #imbsummit @Freddie_covi
  7. 7. 14% increase in desktop internet usage In the last 3 years: + increase in mobile (tablet and smartphone) internet usage 593%+ SOURCE | Social Guide Intelligence 2013, Social Guide, Jan 2014 #imbsummit @Freddie_covi
  8. 8. SOURCE | Social Guide Intelligence 2013, Social Guide, Jan 2014 MOBILE HAS DOUBLED THE AMOUNT OF TIME SPENT ONLINE desktop 477B tablet 100B smartphone 381B 2013 desktop 416B 2010 smartphone 81B internet usage by minutes Consumers are increasingly mobile #imbsummit @Freddie_covi
  9. 9. Slide title Subtitle Body copy #imbsummit @Freddie_covi
  10. 10. Confidential Mobile reaches more people, at more moments LATE NIGHT EARLY MORNING DAYTIME EARLY EVENING PRIME TIME SOURCE | Comscore Custom Analytics mobile phones during transit tablets are popular during the evening mobile phones tablets desktop #imbsummit @Freddie_covi
  11. 11. 1 billion moments to engage every 2 days #imbsummit @Freddie_covi
  12. 12. Slide title Subtitle Body copy Leadership Disruption #imbsummit @Freddie_covi
  13. 13. @TwitterAds | Confidential@TwitterAds | Confidential 14#imbsummit @Freddie_covi
  14. 14. Twitter, Inc. | Confidential Warren Buffett @WarrenBuffett Warren is in the house. #imbsummit @Freddie_covi
  15. 15. Twitter, Inc. | Confidential Bill Gates @BillGates Welcome to Twitter @WarrenBuffett. First ever Twitter bridge tourney starts now. I bid 3 Hearts. ow.ly/i/21tlH #imbsummit @Freddie_covi
  16. 16. 17 #imbsummit @Freddie_covi
  17. 17. #imbsummit @Freddie_covi
  18. 18. @TwitterAds | Confidential@TwitterAds | Confidential 19 Barack Obama @BarackObama Four more years. pic.twitter.com/bAJE6Vom #imbsummit @Freddie_covi
  19. 19. #imbsummit @Freddie_covi
  20. 20. #imbsummit @Freddie_covi
  21. 21. #imbsummit @Freddie_covi
  22. 22. Slide title Subtitle Body copy Lee Hsien Loong @LeeHsienLoong Backstage with @NajibRazak, waiting to join our Commonwealth colleagues for the Opening Ceremony. - LHL #CHOGM pic.twitter.com/jXCWDzZ1R1 #imbsummit @Freddie_covi
  23. 23. News Disruption #imbsummit @Freddie_covi
  24. 24. 3.2M+ TWEETS #imbsummit @Freddie_covi
  25. 25. #imbsummit @Freddie_covi
  26. 26. #imbsummit @Freddie_covi
  27. 27. #imbsummit @Freddie_covi
  28. 28. #imbsummit @Freddie_covi
  29. 29. “The Oscar Pistorius trial illustrates how hungry the public has become for real-time news” #imbsummit @Freddie_covi
  30. 30. #imbsummit @Freddie_covi
  31. 31. #imbsummit @Freddie_covi
  32. 32. Brand Disruption #imbsummit @Freddie_covi
  33. 33. #SMWF | @ShaneSteele#imbsummit @Freddie_covi
  34. 34. #SMWF | @ShaneSteele 8-Oct 9-Oct 10-Oct 11-Oct 12-Oct 13-Oct 14-Oct 15-Oct 16-Oct 17-Oct 2.8M+ Tweets #imbsummit @Freddie_covi
  35. 35. @TwitterAds | Confidential@TwitterAds | Confidential 37 #imbsummit @Freddie_covi
  36. 36. @TwitterEspaña Authentic footage from Kit Kat’s ascent to the edge of space: bit.ly/QkzTyw #breakfromgravity #stratos #gofelix #livejump Kit Kat @KITKAT #imbsummit @Freddie_covi
  37. 37. LauraEllen @Laura_ellenxx Can tell I like chocolate abit too much when I’m following @KITKAT and @Oreo hahahahahah #imbsummit @Freddie_covi
  38. 38. LauraEllen @Laura_ellenxx Can tell I like chocolate abit too much when I’m following @KITKAT and @Oreo hahahahahah Kit Kat @KITKAT The fight for @Laura_ellenxx’s affections is on. @Oreo your move #haveabreak twitpic.com/cb1g84
  39. 39. Kit Kat @KITKAT The fight for @Laura_ellenxx’s affections is on. @Oreo your more #haveabreak twitpic.com/cb1G84 Oreo Cookie @Oreo Sorry, @KITKAT we couldn’t resist... #GiveOreoABreak pic.twitter.com/iMXjChet
  40. 40. Twitter, Inc. | Confidential ( ) SeatGeek @SeatGeek Tweet “What Twitter has is more important than reach right now. They’ve captured the in-the-moment space, which is incredibly important to marketers.” ! Scott Zalaznik, Vice President of digital at Sprint. Reach vs Real-Time #imbsummit @Freddie_covi
  41. 41. #imbsummit @Freddie_covi Source: Real Time for the Rest of Us / www.evergage.com
  42. 42. What is real-time marketing? #imbsummit @Freddie_covi Source: Real Time for the Rest of Us / www.evergage.com
  43. 43. What channels support real-time marketing? #imbsummit @Freddie_covi Source: Real Time for the Rest of Us / www.evergage.com
  44. 44. What are the benefits of real-time marketing? #imbsummit @Freddie_covi Source: Real Time for the Rest of Us / www.evergage.com
  45. 45. What are the obstacles to real-time marketing? #imbsummit @Freddie_covi Source: Real Time for the Rest of Us / www.evergage.com
  46. 46. Marketing #Moments #imbsummit @Freddie_covi
  47. 47. EVERYDAY LIVE PREDICTABLE UNPREDICTABLE ALWAYS ON EVENT CONNECTED REACTIVE #imbsummit @Freddie_covi
  48. 48. EVERYDAY PREDICTABLE UNPREDICTABLE ALWAYS ON EVENT Identify patters of conversations to leverage key moments for your brand #imbsummit @Freddie_covi
  49. 49. @TwitterAds | Confidential@TwitterAds | Confidential@TwitterAds | Confidential@TwitterAds | Confidential “run” VOLUME OF CONVERSATION WED SATFRITUE THU SUNMON 52 Source: Twitter Internal July, 2013 #imbsummit @Freddie_covi
  50. 50. @TwitterAds | Confidential Organic Publishing for Followers #imbsummit @Freddie_covi
  51. 51. @TwitterAds | Confidential Twitter, Inc. | ConfidentialTwitter, Inc. | Confidential Paid Distribution for Prospects #imbsummit @Freddie_covi
  52. 52. @TwitterAds | Confidential Customer Response for Loyalty #imbsummit @Freddie_covi
  53. 53. @TwitterAds | Confidential@TwitterAds | Confidential@TwitterAds | Confidential Moments matter Non-engaged user Engaged user Purchase IntentBrand Favorability +30% +53% Source: Nielsen Brand Effect for Twitter, March 2013 56 #imbsummit @Freddie_covi
  54. 54. @TwitterAds | Confidential MON TUE WED THU FRI SAT SUN “tired” VOLUME OF CONVERSATION 57 Source: Twitter Internal July, 2013 #imbsummit @Freddie_covi
  55. 55. @TwitterAds | Confidential 58
  56. 56. @TwitterAds | Confidential Results for #WhyICantSleepAtNight Related: #whyicantsleepatnight insomnia, #flipyourmorning, gnoooomes, hd... zzzQuil @zzzQuil Seriously, these tweets will still be here tomorrow. Let’s go to bed together. Promoted by zzzQuil Top / All / TimelineTweets Everyday moments 59#imbsummit @Freddie_covi
  57. 57. PREDICTABLE UNPREDICTABLE ALWAYS ON EVENT CONNECTED Develop brand activations that allow your brand to connect to an event, people and other media #imbsummit @Freddie_covi
  58. 58. Oreo prints 3D ‘trending’ cookies at #SXSW #imbsummit @Freddie_covi
  59. 59. The future of snacking starts at #SXSW - we’re creating custom Oreo cookies inspired by trending tweets. Oreo Cookie @Oreo #imbsummit @Freddie_covi
  60. 60. I just ate a real time Oreo and it was pretty awesome. #eatthetweet #SXSW Eric Franchi @ericfranchi About to #eatthetweet with @oreo. Delicious. Stephanie Scott @stephaniescott #imbsummit @Freddie_covi
  61. 61. This is how they make custom @Oreo Cookies at #sxsw2014. #EattheTweet vine.co/v/ MqxpL09O1Eg  Lance Ulanoff @LanceUlanoff #imbsummit @Freddie_covi
  62. 62. #imbsummit @Freddie_covi
  63. 63. #imbsummit @Freddie_covi
  64. 64. #imbsummit @Freddie_covi
  65. 65. @TwitterAds | Confidential@TwitterAds | Confidential@TwitterAds | Confidential Confidential 69 Keep your helmet on. The new @AXE Make Love, Not War commercial is about to air. #KissForPeace pic.twitter.com/OSXZzs63ZE AXE @AXE Promoted by AXE SOURCE | Topsy Pro #imbsummit @Freddie_covi
  66. 66. @TwitterAds | Confidential@TwitterAds | Confidential@TwitterAds | Confidential Confidential 70 Pucker up for the cameras. Post your #KissForPeace and we’ll share it with the world in Times Square. pic.twitter.com/ Ribl7NU8tV AXE @AXE In partnership with the Peace One Day organization, @AXE uses a multi-channel approach to promote the new Axe Peace fragrance line. #imbsummit @Freddie_covi
  67. 67. @TwitterAds | Confidential@TwitterAds | Confidential@TwitterAds | Confidential Confidential 71 Was featured twice in Times Square (: #kissforpeace #axe #axecampaign #prettycool instagram.com/p/j94RUoAevH/ Jessica Tomek @Jesica_Tomek #imbsummit @Freddie_covi @axe #KissForPeace pic.twitter.com/ XlrDv7egUN Jessica Tomek @Jesica_Tomek
  68. 68. LIVE PREDICTABLE UNPREDICTABLE ALWAYS ON EVENT Leverage live moments and engage your brand in real-time conversations #imbsummit @Freddie_covi
  69. 69. Global live sporting events thrive on Twitter Source | Twitter Internal, 2014 UEFA Champions League 2013 Super Bowl XLVIII Sochi 2014 London 2012 Olympics 40m+during the Games 24.9m+ during the broadcast 150m+during the Games 4.8m+ during the final Tweets #imbsummit @Freddie_covi
  70. 70. 66%of Twitter users watch live events 11% more than other social network users #imbsummit @Freddie_covi
  71. 71. Recent TV events have been bigger than ever 46M! Unique Oscars TV viewers Source | Twitter Internal, 2014 #imbsummit @Freddie_covi 39M! Unique Oscars Twitter audience
  72. 72. Recent TV events have been bigger than ever 3.3B! Global Oscars Impressions 14.7MTweets during the live broadcast (up from 8.9M Tweets in 2013) Source | Twitter Internal, 2014 #imbsummit @Freddie_covi
  73. 73. Source | Twitter Internal, 2014 #imbsummit @Freddie_covi
  74. 74. Source | Twitter Internal, 2014 #imbsummit @Freddie_covi
  75. 75. #Grammys 15.2M Tweets #imbsummit @Freddie_covi
  76. 76. #PharrellsHat #imbsummit @Freddie_covi
  77. 77. Hey @Pharrell, can we have our hat back? #GRAMMYs Arby’s @Arbys #imbsummit @Freddie_covi
  78. 78. Y’all tryna start a roast beef? “@Arbys: Hey @Pharrell, can have our hat back? #GRAMMYs” Pharrell Williams @Pharrell #imbsummit @Freddie_covi
  79. 79. Hey @Arbys, did @Pharrell give you that hat back? Still haven't heard from @Madonna about mine. - Larry #Grammys QuakerOats @Quaker #imbsummit @Freddie_covi
  80. 80. @TwitterAds | Confidential A new record for the most retweeted Tweet ever 3.4MRetweets of @TheEllenShow’s ‘Samsung selfie’ Ellen DeGeneres @TheEllenShow If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/ C9U5NOtGap Retweets and Favorites data as of March 10, 2014#imbsummit @Freddie_covi
  81. 81. @TwitterAds | Confidential A cultural Re-Tweet Phenomenon #imbsummit @Freddie_covi
  82. 82. @TwitterAds | Confidential A cultural Re-Tweet Phenomenon #imbsummit @Freddie_covi
  83. 83. Adidas built upon TV commercials with exclusive, behind the scenes “making of” footage adidas Basketball Promoted by adidasHoops NEW VIDEO: The Making of #QuickAintFair feat. @Dame_Lillard, @John_Wall, and @asvpxrocky youtu.be/ Holiday Inn Express Promoted by Holiday Inn Express No beach required. Surf with free internet access in your room! ihg.com/TVSurf #StaySmart pic.twitter.com/CooYYH7qFF Holiday Inn Express uses rich media to showcase hotel amenities and drive consideration Jaguar USA Promoted by Jaguar USA Who’s ready for round 4 of #MyTurnToJag? Tell us why you should win an iconic drive in our new #FTYPE. myturntojag.com 24 RETWEETS 42 FAVORITES Derek Fung @bubandbob @JaguarUSA My wife and I took our engagement photos in (and around) a JagXJ. bit.ly/NxgkTq Jaguar engages their audience through a custom contest to win test drives of a new model We’re seeing brands extend TV messaging
  84. 84. Twitter TV Targeting increases brand impact from TV advertising higher purchase intent +58% stronger message association +95% Source | Nielsen, 2013 #imbsummit @Freddie_covi
  85. 85. PREDICTABLE UNPREDICTABLE ALWAYS ON EVENT REACTIVE Structure and train your teams so they can react in the moment
  86. 86. Brands as news centres ! social marketing digital command centre marketing heartbeat crisis war room #imbsummit @Freddie_covi
  87. 87. Always-on ! Agency co-location Dedicated real-time teams Multipurpose video & content production #imbsummit @Freddie_covi
  88. 88. Slide title Subtitle Body copy the conversation engine™ #imbsummit @Freddie_covi Create The Studio
  89. 89. 93 #Moments #imbsummit @Freddie_covi
  90. 90. #imbsummit @Freddie_covi The medium 
 is the message @Marshall McLuhan
  91. 91. #imbsummit @Freddie_covi The moment is the media
  92. 92. Slide title Subtitle Body copy #imbsummit @Freddie_covi #thankyou
  93. 93. @TwitterAsia @Freddie_covi #imbsummit

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