2012 NJSCPA Convention & Expo - Social Media Presentation

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Congratulations, you set up your LinkedIn, Twitter, Facebook and Google+ business pages and came up with a great idea for a blog! Now what? This presentation goes beyond “What is social media?” and …

Congratulations, you set up your LinkedIn, Twitter, Facebook and Google+ business pages and came up with a great idea for a blog! Now what? This presentation goes beyond “What is social media?” and explores best practices for deploying social media initiatives that deliver measurable results. Gain insight on how to maximize interaction with your connections, what to post and when, how to manage your time and measure results, and more.

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  • 1. Social Networking:Creating, Managing andMeasuring OnlineRelationshipsRachael BellDigital Communications ManagerNew Jersey Society of CPAsDon MeyerCommunications & Marketing DirectorNew Jersey Society of CPAs
  • 2. o Turn on your phone o Turn on your computer o Tweetrulesof thehouse NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 3. o Plan o Implement o EvaluateStrategy NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 4. o Behavior-based vs. platform o Education Social o Right Parties in Discussion MediaPolicies NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 5. o WHY o Who Be Where Your o What Clients/Prospects are andPlan o When Where They are Going. o How NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 6. Attributes Facebook Twitter Google+ YouTube Blog LinkedIn ConnectProfessional x XOnlyPeople you x x x XknowNew x x xconnectionsEvent-centric x x xTime x xconsumingFormal x x x x x XInformal x xMarketing x x x xEducation x x x x x x XHigh x x xEngagementListening x x x x x XSEO x NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 7. o LinkedIn o FacebookFamiliar o Twitter Tools o Connect NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 8. Update your status with interesting info, articles or facts Connect with new people Learn from your connectionsNEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 9. Promote and find eventsNEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 10. njscpa.org/linkedinNEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 11. Business Pages o Interact with connections o Share news o Promote events o Embed videos o Embed blog postingsNEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 12. njscpa.org/facebookNEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 13. CustomFacebook TabsAdd up to 12custom tabs forincreasedengagement.
  • 14. NJSCPA onFacebook NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 15. Shortstack Pagemodo These Involver “Freemium”Custom Tools create Tabs forms, contests and more. NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 16. NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 17. Onlinecommunity forNJSCPAmembersConnect withfellow membersCommunicate viaeGroups njscpa.org/connect NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 18. NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 19. NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 20. NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 21. o iShade o Google+What’sNew? o Pinterest NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 22. iShade NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 23. Google+Google + NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 24. Google+ Page:Volkswagen NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 25. NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 26. NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 27. NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 28. o Circles define connections o Explore interesting informationGoogle + o Video chat - HangoutFeatures o Content discovery via Google- powered search. NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 29. Suggested ContentExploreGoogle + What’s Hot Trending Topics NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 30. Google+Hangouts NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 31. o Photo boards that express personal interests. o Can be used by people or brands.Pinterest o Great for visual products. o Huge trend in graphical social networks. NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 32. Pinterest BoardsCustomi zedPinterest Boards NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 33. o Follow Prospects/Clients o Promote Prospects/Clients How CPAs o Engage with Prospect/ClientCan UsePinterest NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 34. NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 35. Attributes Facebook Twitter Google+ YouTube Blog LinkedIn ConnectProfessional x XOnlyPeople you x x x XknowNew x x xconnectionsEvent-centric x x xTime x xconsumingFormal x x x x x XInformal x xMarketing x x x xEducation x x x x x x XHigh x x xEngagementListening x x x x x XSEO x NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 36. o Where do I find content to post? o How do I find time to keep up with multiple social media sites?? o What’s the ROI? NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 37. o LinkedIn Today o Twitter, Facebook, Google+ o StumbleUponFinding o FeedlyContent o Zite o Industry Publications o Traditional Media NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 38. Suggested topics and publicationsNEW JERSEY SOCIETY OF CERTIFIED PUBLICfollow. to ACCOUNTANTS
  • 39. Hootsuite Roost SproutSocialManagement Tools NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 40. Measure BUSINESS Metrics First o Phone calls o Meetings o ProposalsMeasurement o Money Saved o New Clients NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 41. Then Measure ONLINE Metrics o Interactions/Conversation o Retweets o Shares,Measurement o Hashtag Usage o Mentions o Clicks o Likes/Followers NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 42. o Google Analytics/Alerts o Clicks (Hootsuite or Bit.ly) o Blog CommentsMeasurement o YouTube Hits/Subscribers o Mentions (Twazzup) o Facebook Insights NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 43. NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 44. o Radian 6 o VocusMeasurement Heavy Duty Social Media Monitoring! NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 45. o Connect: njscpa.org/connect o Facebook: njscpa.org/facebookNJSCPA o Twitter: njscpa.org/twitterresources o LinkedIn: njscpa.org/linkedin o Google+: njscpa.org/gplus NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 46. GoMobile!
  • 47. GoMobile. NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 48. o Mobile Website o Mobile AppYourMobile Firm Freed Maxick supports mobile by sponsoring local apps. NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 49. QRCodes
  • 50. o Business Cards o User Guide o How-to VideosUses for o Displays QR o Collateral/Web Codes o SMS Messaging Drive traffic to a website by using QR Codes on o Phone Calls business cards. o Email Lists
  • 51. o i-Nigma – iPhone, Android o QR Scanner - iPhoneAccessing o QuickMark – iPhone, AndroidQR Codes o QR Droid – Android o ScanLife - iPhone, Android, Blackberry o QR Code Scanner – Blackberry All are free
  • 52. o Bit.ly o Qrstuff.comCreating o Trakqr.com QR Codes Create QR Codes in just a few seconds! NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 53. Don Meyer o dmeyer@njscpa.org o 973-226-4494 x207 o@DonPMeyercontact Rachael Bellus o rbell@njscpa.org o 973-226-4494 x220 o @rachaelbell NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
  • 54. Questions?