Social media optimization

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Learn the latest on inbound marketing. This 12-page PowerPoint visual strategy presentation summarizes key points presented by Brian Solis in a Hubspot webinar including what are and how to use social objects, and the importance of metadata.

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Social media optimization

  1. 1. Creative Logic Marketing Services<br />Social Media Optimization<br />The Latest on Inbound Marketing<br />
  2. 2. Creative Logic Marketing Services<br />Content derived from The Hubspot Webinar: Social Media Optimization Is The New SEO with Brian Solis <br />Read more:http://www.hubspot.com/smo-is-the-new-seo-video<br />
  3. 3. Social Media Optimization<br />In 3 steps:<br />Objective of SMO<br />Getting found with social objects<br />Making social objects findable and shareable<br />
  4. 4. Social Media Optimization<br />1. Objective<br />The objective of social media optimization is getting found<br />
  5. 5. Getting Found: Two Groups<br />Get found by end users:<br />End Users<br />
  6. 6. Getting Found: Two Groups<br />Get found by end users:<br />Get found by influencers<br />Influencers<br />End Users<br />End Users<br />
  7. 7. Social Media Optimization<br />2. Get Found With Social Objects<br />The objective of social media optimization is getting found<br />
  8. 8. Social Media Optimization<br />2. Get Found With Social Objects<br />Pictures in Flickr<br />Videos on YouTube<br />Events in Upcoming<br />Updates in Facebook<br />Votes in Digg<br />Check-in in FourSquare<br />Docs in Scribed<br />Reviews in Yelp<br />Subject matter in Ning<br />Thoughts shared in posts or comments<br />Presentations on SlideShare<br />
  9. 9. Social Media Optimization<br />3. Make social objects findable and shareable<br />
  10. 10. Social Media Optimization<br />3. Make social objects findable and shareable<br />Metadata:<br />Titles and Headlines-keywords up front<br />Descriptions-entice to view and circulate<br />Tags-use keywords and extended keywords<br />Syndication-through LinkedIn et al<br />Links & Views-fuel traffic and build authority<br />
  11. 11. Social Media Optimization<br />Summary<br />Engage influencers as well as end-users<br />Use full array of social objects<br />Optimize social objects through metadata<br />
  12. 12. Creative Logic Marketing Services<br />Don Metznik<br />don@metznik.com<br />www.metznik.com<br />Twitter @donmetznik<br />
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