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Social media optimization
 

Social media optimization

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Learn the latest on inbound marketing. This 12-page PowerPoint visual strategy presentation summarizes key points presented by Brian Solis in a Hubspot webinar including what are and how to use social ...

Learn the latest on inbound marketing. This 12-page PowerPoint visual strategy presentation summarizes key points presented by Brian Solis in a Hubspot webinar including what are and how to use social objects, and the importance of metadata.

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    Social media optimization Social media optimization Presentation Transcript

    • Creative Logic Marketing Services
      Social Media Optimization
      The Latest on Inbound Marketing
    • Creative Logic Marketing Services
      Content derived from The Hubspot Webinar: Social Media Optimization Is The New SEO with Brian Solis
      Read more:http://www.hubspot.com/smo-is-the-new-seo-video
    • Social Media Optimization
      In 3 steps:
      Objective of SMO
      Getting found with social objects
      Making social objects findable and shareable
    • Social Media Optimization
      1. Objective
      The objective of social media optimization is getting found
    • Getting Found: Two Groups
      Get found by end users:
      End Users
    • Getting Found: Two Groups
      Get found by end users:
      Get found by influencers
      Influencers
      End Users
      End Users
    • Social Media Optimization
      2. Get Found With Social Objects
      The objective of social media optimization is getting found
    • Social Media Optimization
      2. Get Found With Social Objects
      Pictures in Flickr
      Videos on YouTube
      Events in Upcoming
      Updates in Facebook
      Votes in Digg
      Check-in in FourSquare
      Docs in Scribed
      Reviews in Yelp
      Subject matter in Ning
      Thoughts shared in posts or comments
      Presentations on SlideShare
    • Social Media Optimization
      3. Make social objects findable and shareable
    • Social Media Optimization
      3. Make social objects findable and shareable
      Metadata:
      Titles and Headlines-keywords up front
      Descriptions-entice to view and circulate
      Tags-use keywords and extended keywords
      Syndication-through LinkedIn et al
      Links & Views-fuel traffic and build authority
    • Social Media Optimization
      Summary
      Engage influencers as well as end-users
      Use full array of social objects
      Optimize social objects through metadata
    • Creative Logic Marketing Services
      Don Metznik
      don@metznik.com
      www.metznik.com
      Twitter @donmetznik