A PROPOSAL TO SUPPORT THE STRENGTHENING OF SYRIAN’S Small & Medium Enterprise (SME) THROUGH CLUSTER DEVELOPMENT PROGRAMME (CDP) Presented by Davide Menini Senior Marketing and Sales Expert Damascus February 2010
The need for SMEs to be organized in viable groups in order to exploit the advantage of economies of scale.
Increase SMEs production
Increase the Commercialization Capacity
Diversify products through Research & Development (R&D) programs
Develop markets for Syrian’s SMEs products
Improve quality and comply with sanitary, and/or technical standard regulations for the local and international markets
Set up services reaching Syrian’s SMEs to enable them to link into export supply chains
February 2010 Davide Menini /20
Clusters Development Program (CDP): an opportunity for Syrian's SMEs
Cluster Development Program (CDP) is an approach where enterprises combine their strengths and jointly take advantage of business opportunities or solve common problems. Similar programs are political priority in several industrialized, semi-industrialized and non-industrialized country, because:
strengthening country economy
improve modernization of industrial sector
promoting industrial cooperation
improve competitiveness of local enterprises
encouraging internationalization process
develop political to support R&D
increase workforce competitiveness
prevent the decline of productive sectors and the employment destruction
Building on the findings of the diagnostic study, and working in close cooperation with the cluster stakeholders. Develop a vision for each cluster and a strategy to achieve it, as well as the cluster action plan.
The diagnostic study will be a basis for developing and implementing longer term visions, goals and action plans aimed at improving the competitiveness of the cluster.
This project can be replicated in different clusters in the country.
Davide Menini /20 February 2010
Structure of the Action Plan to implement the Proposed Pilot Project Davide Menini /20 Stage I: Trust building Stage II: Diagnosis Stage III: Strategy Stage IV: Implementation Building interest and involvement among the different participants. Assessing the industry clusters. Identify priority challenges, and action plan. Stage V: Evaluation Create an organization to sustain the implementation. Set up a permanent Syrian Cluster Observatory February 2010
Create a Cluster Development Agent (CDA) to head and supervise the initiative.
Identify sources of ongoing funding, which would be appropriate with the type and scale of the action plan initiatives.
Develop a monitoring system to track activities and communicate the outcomes, focusing on regional economic performance, structure and health of industry clusters, and the response to clusters by the economic infrastructure.
Focused Project Objectives
Stage V: Evaluation Plan of cluster initiative. Davide Menini /20
Definition of the indicators and methodology
Evaluate the Impact of CDP on the company base.
Evaluate Impact of CDP on the R&D&I base.
Evaluate impact of CDP on the cluster and the broader business environment.
Detection of error and/or deviations
Quick correction of errors
Develop improvement plans
Detection of opportunities
CDP Calendar Stage I: Trust building Davide Menini /20 Time Action Plan activities Stage IV: Implementation Stage II: Diagnosis Stage III: Strategy Stage V: Evaluation process February 2010 1st year 2nd year onwards