7. Origins of Social Media = Web2.0 Interaction Places   PlaXorms  • Changes in what the web makes possible.• If Web1.0 = publishing, then Web2.0 = participation.• Web2.0 moved from: • Info Access à Rich Internet Apps • Apps à Platforms • Content à Conversations • Web Pages à Distributed Content • Browsing à Following • Communicating à Collaborating•  Platforms make content and functions multi “site” and multi-device.
8. Interactivity Led to Changed Expectations• Not enough to just consume. People want to interact and contribute.• People expect to comment and converse.• Messages cease to be outbound statements, but rather they become part of conversations.• This freaked some marketers out, but it’s really a good thing – conversations make a greater impact than stand alone messages.
9. Basic Nature of A Social Business Responsive - Interactive - Human
10. What Do We Mean By A Social Business?•  Leverages  social  plaXorms  to  share  informa5on,  engage  in   conversa5on,  and  build  rela5onships.  •  Engages  and  has  human  interac5ons  (at  scale).  •  Social  interac5ons  both  externally  and  internally.