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Social media observations in Asia

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This talk was given on 17 March 2010, at SMU as part of Dr. Michael Netzley's class: DIGITAL MEDIA ACROSS ASIA: …

This talk was given on 17 March 2010, at SMU as part of Dr. Michael Netzley's class: DIGITAL MEDIA ACROSS ASIA:
THE PAN-ASIAN CHALLENGE

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  • 1. By : Robin Low observations: SOCIAL MEDIA in Asia
  • 2. facebook statistics
    •  
    Asia - 10.5% Users, fast growing Market Singapore > 1.1 million users http://www.nickburcher.com/2009/03/facebook-usage-statistics-by-country.html
  • 3. Facebook usage statistics by country - Dec 31st 2009 34.10% 80.70% 3,066,180 Sweden 20 99.30% 367.50% 3,975,640 Malaysia 19 38.40% 164.20% 4,952,340 Venezuela 18 66.80% 403.80% 5,397,480 India 17 701% 4763% 5,490,300 Taiwan 16 84.90% 361.90% 5,799,520 Germany 15 20.20% 39.90% 5,808,020 Chile 14 78.50% 351.50% 6,505,040 Mexico 13 25.80% 99.40% 7,243,520 Colombia 12 50.60% 227.50% 7,387,120 Argentina 11 25.70% 75.80% 7,611,920 Australia 10 33.40% 196.70% 7,701,200 Spain 9 208.40% 2046.80% 8,387,560 Philippines 8 30% 137.60% 13,272,760 Italy 7 19% 31% 14,228,460 Canada 6 32.60% 117% 14,290,700 France 5 126% 1536.70% 14,681,580 Indonesia 4 36.80% 113.60% 16,943,780 Turkey 3 20.90% 51.50% 22,625,300 UK 2 46.00% 140.80% 101,303,240 USA 1 6 month growth % 12 month growth % Number of Facebook users Country Rank
  • 4. 1 in 4 Facebook Users Come From Asia or the Middle East
  • 5. internet penetration
  • 6. internet users
  • 7. challenges faced (asian culture)
    • Uniformity – does not want to stand out
    • Does not like sharing information
    • One track mind and resistant to change
    • Lack knowledge management
    • Lack empowerment (Bureaucratic)
    • Does not like to be corrected
    • Risk Adverse
  • 8. Aitken Spence Hotels Kandalama Hotel, Sri Lanka
  • 9.
    • http:// aitkenspencehotels.typepad.com /corporate-blog/
    • http:// aitkenspenceplc.wordpress.com /
    • http://maldiveslive.blogspot.com/2009/04/sri-lanka-aitken-spence-opens-new.html
    • http:// www.facebook.com/ASHSriLanka
  • 10.
    • Started Social Media in 2009
    • 21 blogs
    • Facebook pages (3000+ fans)
    • Youtube Accounts
    • Flickr Accounts
    • Twitter Accounts
    • $12MM LKR (US$100,000) sales in Nov 09’
    Aitken Spence Hotels (cont)
  • 11. Aitken Spence Hotels (cont)
    • Social Media Strategy included most hotel staff members.
    • Core team run by IT department, and worked with PR, Marketing, HR and sales.
    • Inclusive effort to get everyone involved.
    • Giving value, good information, not offers.
    • Engaging guests, share photos and promote events.
  • 12. observations
    • As the number of channels increase, overall engagement increases at a faster rate.
    • Engagement differs by industry.
    • Financial performance correlates with engagement .
    • It Provides ” Multiple Communication Touch Points”  
    http://jeffbullas.com/2009/07/21/report-reveals15-best-practices-of-social-media-implemented-by-the-top-100-brands/#comment-2005
  • 13. best practices
    • Start with a plan, not tactics.
    • Listen to public
    • Understand how each channel provides a different dimension of engagement
    • Centralize coordination
    • Find champions who can explain and mitigate risk.
    • Be in it for the long haul
    http://jeffbullas.com/2009/07/21/report-reveals15-best-practices-of-social-media-implemented-by-the-top-100-brands/#comment-2005
  • 14. best practices (cont.)
    • Pick channels carefully.
    • Spread engagement to employees beyond the social media team.
    • Open the platform to anyone and everyone. Encourage employees to tap into social media to get work done.
    • Engage in new channels where people already are.
    • Support engagement as an extension of the company culture.
    http://jeffbullas.com/2009/07/21/report-reveals15-best-practices-of-social-media-implemented-by-the-top-100-brands/#comment-2005
  • 15. best practices (cont.)
    • Be conversational from the start.
    • Be transparent with intentions.
    • Modularize and synchronize content across channels.
    • Commit resource and time to be successful.
    • Emphasize quality, not just quantity.
    • Welcome participation, feedback and co-creation.
    http://jeffbullas.com/2009/07/21/report-reveals15-best-practices-of-social-media-implemented-by-the-top-100-brands/#comment-2005
  • 16. Twitter: dmediaacademy Blog: http:// digitalmediaacademy.blogspot.com / Facebook: http://www.facebook.com/digitalmediaacademy Social Media is growing in Asia, DON’T get left behind

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