By : Robin Low observations: SOCIAL MEDIA  in Asia
facebook   statistics <ul><li>  </li></ul>Asia - 10.5% Users, fast growing Market Singapore > 1.1 million users http://www...
Facebook usage statistics by country - Dec 31st 2009 34.10% 80.70% 3,066,180 Sweden 20 99.30% 367.50% 3,975,640 Malaysia 1...
1 in 4 Facebook Users Come From Asia or the Middle East
internet   penetration
internet   users
challenges faced  (asian culture) <ul><li>Uniformity – does not want to stand out </li></ul><ul><li>Does not like sharing ...
Aitken Spence Hotels Kandalama Hotel, Sri Lanka
<ul><li>http:// aitkenspencehotels.typepad.com /corporate-blog/ </li></ul><ul><li>http:// aitkenspenceplc.wordpress.com / ...
<ul><li>Started Social Media in 2009 </li></ul><ul><li>21 blogs </li></ul><ul><li>Facebook pages (3000+ fans) </li></ul><u...
Aitken Spence Hotels  (cont) <ul><li>Social Media Strategy included most hotel staff members. </li></ul><ul><li>Core team ...
observations <ul><li>As the number of channels increase, overall engagement increases at a faster rate.   </li></ul><ul><l...
best   practices <ul><li>Start with a plan, not tactics. </li></ul><ul><li>Listen to public </li></ul><ul><li>Understand h...
best   practices  (cont.) <ul><li>Pick channels carefully.  </li></ul><ul><li>Spread engagement to employees beyond the so...
best   practices  (cont.) <ul><li>Be conversational from the start.  </li></ul><ul><li>Be transparent with intentions. </l...
Twitter: dmediaacademy Blog:  http:// digitalmediaacademy.blogspot.com / Facebook: http://www.facebook.com/digitalmediaaca...
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Social media observations in Asia

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This talk was given on 17 March 2010, at SMU as part of Dr. Michael Netzley's class: DIGITAL MEDIA ACROSS ASIA:
THE PAN-ASIAN CHALLENGE

Published in: Education, Technology, Business
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Social media observations in Asia

  1. 1. By : Robin Low observations: SOCIAL MEDIA in Asia
  2. 2. facebook statistics <ul><li>  </li></ul>Asia - 10.5% Users, fast growing Market Singapore > 1.1 million users http://www.nickburcher.com/2009/03/facebook-usage-statistics-by-country.html
  3. 3. Facebook usage statistics by country - Dec 31st 2009 34.10% 80.70% 3,066,180 Sweden 20 99.30% 367.50% 3,975,640 Malaysia 19 38.40% 164.20% 4,952,340 Venezuela 18 66.80% 403.80% 5,397,480 India 17 701% 4763% 5,490,300 Taiwan 16 84.90% 361.90% 5,799,520 Germany 15 20.20% 39.90% 5,808,020 Chile 14 78.50% 351.50% 6,505,040 Mexico 13 25.80% 99.40% 7,243,520 Colombia 12 50.60% 227.50% 7,387,120 Argentina 11 25.70% 75.80% 7,611,920 Australia 10 33.40% 196.70% 7,701,200 Spain 9 208.40% 2046.80% 8,387,560 Philippines 8 30% 137.60% 13,272,760 Italy 7 19% 31% 14,228,460 Canada 6 32.60% 117% 14,290,700 France 5 126% 1536.70% 14,681,580 Indonesia 4 36.80% 113.60% 16,943,780 Turkey 3 20.90% 51.50% 22,625,300 UK 2 46.00% 140.80% 101,303,240 USA 1 6 month growth % 12 month growth % Number of Facebook users Country Rank
  4. 4. 1 in 4 Facebook Users Come From Asia or the Middle East
  5. 5. internet penetration
  6. 6. internet users
  7. 7. challenges faced (asian culture) <ul><li>Uniformity – does not want to stand out </li></ul><ul><li>Does not like sharing information </li></ul><ul><li>One track mind and resistant to change </li></ul><ul><li>Lack knowledge management </li></ul><ul><li>Lack empowerment (Bureaucratic) </li></ul><ul><li>Does not like to be corrected </li></ul><ul><li>Risk Adverse </li></ul>
  8. 8. Aitken Spence Hotels Kandalama Hotel, Sri Lanka
  9. 9. <ul><li>http:// aitkenspencehotels.typepad.com /corporate-blog/ </li></ul><ul><li>http:// aitkenspenceplc.wordpress.com / </li></ul><ul><li>http://maldiveslive.blogspot.com/2009/04/sri-lanka-aitken-spence-opens-new.html </li></ul><ul><li>http:// www.facebook.com/ASHSriLanka </li></ul>
  10. 10. <ul><li>Started Social Media in 2009 </li></ul><ul><li>21 blogs </li></ul><ul><li>Facebook pages (3000+ fans) </li></ul><ul><li>Youtube Accounts </li></ul><ul><li>Flickr Accounts </li></ul><ul><li>Twitter Accounts </li></ul><ul><li>$12MM LKR (US$100,000) sales in Nov 09’ </li></ul>Aitken Spence Hotels (cont)
  11. 11. Aitken Spence Hotels (cont) <ul><li>Social Media Strategy included most hotel staff members. </li></ul><ul><li>Core team run by IT department, and worked with PR, Marketing, HR and sales. </li></ul><ul><li>Inclusive effort to get everyone involved. </li></ul><ul><li>Giving value, good information, not offers. </li></ul><ul><li>Engaging guests, share photos and promote events. </li></ul>
  12. 12. observations <ul><li>As the number of channels increase, overall engagement increases at a faster rate. </li></ul><ul><li>Engagement differs by industry. </li></ul><ul><li>Financial performance correlates with engagement . </li></ul><ul><li>It Provides ” Multiple Communication Touch Points”   </li></ul>http://jeffbullas.com/2009/07/21/report-reveals15-best-practices-of-social-media-implemented-by-the-top-100-brands/#comment-2005
  13. 13. best practices <ul><li>Start with a plan, not tactics. </li></ul><ul><li>Listen to public </li></ul><ul><li>Understand how each channel provides a different dimension of engagement </li></ul><ul><li>Centralize coordination </li></ul><ul><li>Find champions who can explain and mitigate risk. </li></ul><ul><li>Be in it for the long haul </li></ul>http://jeffbullas.com/2009/07/21/report-reveals15-best-practices-of-social-media-implemented-by-the-top-100-brands/#comment-2005
  14. 14. best practices (cont.) <ul><li>Pick channels carefully. </li></ul><ul><li>Spread engagement to employees beyond the social media team. </li></ul><ul><li>Open the platform to anyone and everyone. Encourage employees to tap into social media to get work done. </li></ul><ul><li>Engage in new channels where people already are. </li></ul><ul><li>Support engagement as an extension of the company culture. </li></ul>http://jeffbullas.com/2009/07/21/report-reveals15-best-practices-of-social-media-implemented-by-the-top-100-brands/#comment-2005
  15. 15. best practices (cont.) <ul><li>Be conversational from the start. </li></ul><ul><li>Be transparent with intentions. </li></ul><ul><li>Modularize and synchronize content across channels. </li></ul><ul><li>Commit resource and time to be successful. </li></ul><ul><li>Emphasize quality, not just quantity. </li></ul><ul><li>Welcome participation, feedback and co-creation. </li></ul>http://jeffbullas.com/2009/07/21/report-reveals15-best-practices-of-social-media-implemented-by-the-top-100-brands/#comment-2005
  16. 16. Twitter: dmediaacademy Blog: http:// digitalmediaacademy.blogspot.com / Facebook: http://www.facebook.com/digitalmediaacademy Social Media is growing in Asia, DON’T get left behind

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