By : Robin Low SOCIAL MEDIA  EVENTS management
why  social media? <ul><li>Reach networks of people </li></ul><ul><li>Word of mouth / viral propagation </li></ul><ul><li>...
A radical change has occurred in the World of advertising and marketing “ ”
traditional  methods <ul><li>Email lists </li></ul><ul><li>Newpaper ads / TV ads </li></ul><ul><li>Cold calling leads </li...
Consumers are not listening anymore Interruptive marketing has seen it’s day Source: http://www.=.com/upload/wysiwyg/M1805...
The Audience is creating Source: http://www.iirusa.com/upload/wysiwyg/M1805/ IIR_M1805_Seaton.pdf
The Audience is selecting Time Shift technology Source: http://www.iirusa.com/upload/wysiwyg/M1805/ IIR_M1805_Seaton.pdf
The Audience  is changing Source: http://www.iirusa.com/upload/wysiwyg/M1805/ IIR_M1805_Seaton.pdf
Consumers control the online environment so brands need to think about facilitating user-created actions, not just user-ge...
How? How? How? How?
 
know what you want to  accomplish Develop a social media marketing plan for a specific goal or purpose. This will help you...
decide on purpose of social media and  company’s position Social media is not a pure sales medium, decide on what you comp...
decide on which  platform to use There are many different social media platforms to use, which one fits your company best?...
social media  involves <ul><li>creating FB pages, Twitter account, YouTube account. </li></ul><ul><li>Updating profile, bi...
facebook <ul><li>400 million users </li></ul><ul><li>Can register smaller groups and engage crowds already present in esta...
facebook   statistics <ul><li>  </li></ul>Asia - 10.5% Users, fast growing Market Singapore > 1.1 million users http://www...
Facebook usage statistics by country - Dec 31st 2009 34.10% 80.70% 3,066,180 Sweden 20 99.30% 367.50% 3,975,640 Malaysia 1...
twitter <ul><li>“ With twitter gaining popularity, number of users greatly increased after celebrities began to use this s...
 
build your  community <ul><li>Tweetups! </li></ul><ul><li>After event engagement? </li></ul><ul><li>Ad hoc meetings? </li>...
twitter <ul><li>Event #hashtags </li></ul><ul><ul><li>Spread awareness of event </li></ul></ul><ul><ul><li>Monitor feedbac...
 
blogs &   Articles <ul><li>Write articles to inform people about new development and advances of the industry. </li></ul><...
growth of   social media
growth of   social media
decide on how your  social media  will be managed Who will be in charge of the Twitter account and Facebook Pages? Find ou...
areas of  focus <ul><li>Promotion </li></ul><ul><li>Execution </li></ul><ul><li>Follow up </li></ul>
social media  activities <ul><li>Learn </li></ul><ul><li>Dialog </li></ul><ul><li>Support </li></ul><ul><li>Innovate </li>...
before before before
Learn <ul><li>Register account where  conversations are taking place </li></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><...
Dialog <ul><li>Participate in conversations  </li></ul><ul><ul><li>(Start new groups to connect) </li></ul></ul><ul><ul><l...
Dialog <ul><li>Encourage advocacy with badges (Facebook “like”) </li></ul><ul><li>Start #hashtags, create awareness </li><...
market  passively <ul><li>Social media folks are not used to aggressive marketing, and will be turned off by it. </li></ul...
support  pre-event   networking <ul><li>Tweetups </li></ul><ul><li>Facebook events </li></ul>
Attention Engagement The new paradigm
think  social media apps RSS widgets desktop apps
promote repeatly <ul><li>Facebook Connect </li></ul><ul><li>http://mashable.com/2009/01/12/facebook-connect-implementation...
<ul><li>Be sure you provide many great reasons to follow you. </li></ul><ul><li>Keep content interesting and varied. </li>...
be  consistent Consistency is key.  Allocate a few hours a week to monitor your social media progress. Consistently be par...
be helpful and  approachable <ul><li>Do not just broadcast your own messages. </li></ul><ul><li>RT (Re-tweet) interesting ...
focus on   quality   rather than quantity <ul><li>On Twitter and Facebook, focus on quality interactions, and build deep r...
cross promote and   share messages <ul><li>There are applications that allow you to update status on LinkedIn, Twitter and...
be in for   long haul <ul><li>Building relationship and trust takes time. </li></ul><ul><li>Do not give up after trying ou...
don’t allow it to   consume   your time <ul><li>If not managed properly, social media can be a distraction if you just hav...
during during during
Support <ul><li>Allow back channel during event. </li></ul><ul><ul><li>use twitterfall, etc. </li></ul></ul>
Support <ul><li>Encourage: </li></ul><ul><ul><li>Tweeting </li></ul></ul><ul><ul><li>Live blogging </li></ul></ul><ul><ul>...
innovate <ul><li>Share </li></ul><ul><li>Blog – Daily summary </li></ul><ul><li>Photos, video – Interesting happenings </l...
innovate <ul><li>Decide:  </li></ul><ul><ul><li>Will speaker monitor backchannel? </li></ul></ul><ul><ul><li>Is speaker re...
after after after
engagement  does not end after event <ul><li>Build your community </li></ul><ul><li>Blog </li></ul><ul><li>Stream / video ...
engagement  does not end after event <ul><li>Share summaries </li></ul><ul><li>Share slides </li></ul><ul><li>Extend engag...
engagement  does not end after event <ul><li>Launch survey to collect information on: </li></ul><ul><ul><li>Speakers </li>...
summary <ul><li>Use technology, build relationships </li></ul><ul><li>Create and foster dialog. </li></ul><ul><li>Find inn...
Twitter: dmediaacademy Blog:  http:// digitalmediaacademy.blogspot.com / Facebook: http://www.facebook.com/digitalmediaaca...
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Social media for event management

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  • THE PEOPLE is INTERNET= And the internet can’t exist without people. The market is people Pre 2007- maintstream media controls majority of influence, credibility and exposure and now the futur Post 2007: Creators of Social Media begin to enjoy increased visibility, credibility and audience exposure. Is this some kind of joke? No it is not? It is happening right now. What will you do if you were given 500 bucks and you are told to buy a product that you never heard of at all? You Google!, you ask questions in forum to strangers, you read review of the internet because you know that they are HONEST opinions and NOT PAID OPINIONS. They are COMMENT/REMARKS and NOT ADVERTISING!!!
  • Many people are stuck in where they are. By spending minutes a day to brainstorm and some time on the weekends to blog about your passion and network, you will never know when opportunity knocks on your door and you may get noticed to do something you really like doing. There is always something better out there, you will need to have the drive to want it and stand out from the crowd.
  • If you have YES for most of the answers to the above questions, you may be no better than a zombie.
  • Faced with too much choice, too much media, too much marketing, consumers are effectively, filtering or actively rejecting the onslaught. Through sharing and interaction, you can build a following that will help promote your products and services.
  • Transcript of "Social media for event management"

    1. 1. By : Robin Low SOCIAL MEDIA EVENTS management
    2. 2. why social media? <ul><li>Reach networks of people </li></ul><ul><li>Word of mouth / viral propagation </li></ul><ul><li>Continuous engagement, before / during / after event </li></ul><ul><li>Compliments marketing efforts </li></ul><ul><li>Search engine visibility </li></ul><ul><li>Market research, feedback </li></ul><ul><li>more… </li></ul>
    3. 3. A radical change has occurred in the World of advertising and marketing “ ”
    4. 4. traditional methods <ul><li>Email lists </li></ul><ul><li>Newpaper ads / TV ads </li></ul><ul><li>Cold calling leads </li></ul><ul><li>Other interruptive marketing </li></ul>
    5. 5. Consumers are not listening anymore Interruptive marketing has seen it’s day Source: http://www.=.com/upload/wysiwyg/M1805/IIR_M1805_Seaton.pdf
    6. 6. The Audience is creating Source: http://www.iirusa.com/upload/wysiwyg/M1805/ IIR_M1805_Seaton.pdf
    7. 7. The Audience is selecting Time Shift technology Source: http://www.iirusa.com/upload/wysiwyg/M1805/ IIR_M1805_Seaton.pdf
    8. 8. The Audience is changing Source: http://www.iirusa.com/upload/wysiwyg/M1805/ IIR_M1805_Seaton.pdf
    9. 9. Consumers control the online environment so brands need to think about facilitating user-created actions, not just user-generated content.&quot; Unlike newspapers and TV where the advertisers are speaking at consumers, the Internet allows for more back and forth interaction. Source: http://china.seekingalpha.com/article/30979 “ ” advancements of… digital media
    10. 10. How? How? How? How?
    11. 12. know what you want to accomplish Develop a social media marketing plan for a specific goal or purpose. This will help you pick which site to use and how to measure success.
    12. 13. decide on purpose of social media and company’s position Social media is not a pure sales medium, decide on what you company would want to use it for. Your social media presence is more for online branding, educating your customers and engaging the public.
    13. 14. decide on which platform to use There are many different social media platforms to use, which one fits your company best? Find where your niche and audience are located and which platforms they are on and engage them there. Tip: Engage in 3 – 4 platforms. Cross marketing between the platforms creates multiple touch points.
    14. 15. social media involves <ul><li>creating FB pages, Twitter account, YouTube account. </li></ul><ul><li>Updating profile, bio. </li></ul><ul><li>Getting Fans to join page </li></ul><ul><li>Planning theme and strategy to engage public. </li></ul><ul><li>Creating Engaging Content </li></ul><ul><li>Monitoring Comments and Feedback. </li></ul><ul><li>Analyzing Reports </li></ul>ONE OFF EVERY CHANGE DAILY DAILY DAILY MONTHLY MONTHLY
    15. 16. facebook <ul><li>400 million users </li></ul><ul><li>Can register smaller groups and engage crowds already present in established groups </li></ul><ul><li>Post photos / videos of events </li></ul><ul><li>Tag fans and create a community </li></ul><ul><li>Polls </li></ul><ul><li>Events </li></ul>
    16. 17. facebook statistics <ul><li>  </li></ul>Asia - 10.5% Users, fast growing Market Singapore > 1.1 million users http://www.nickburcher.com/2009/03/facebook-usage-statistics-by-country.html
    17. 18. Facebook usage statistics by country - Dec 31st 2009 34.10% 80.70% 3,066,180 Sweden 20 99.30% 367.50% 3,975,640 Malaysia 19 38.40% 164.20% 4,952,340 Venezuela 18 66.80% 403.80% 5,397,480 India 17 701% 4763% 5,490,300 Taiwan 16 84.90% 361.90% 5,799,520 Germany 15 20.20% 39.90% 5,808,020 Chile 14 78.50% 351.50% 6,505,040 Mexico 13 25.80% 99.40% 7,243,520 Colombia 12 50.60% 227.50% 7,387,120 Argentina 11 25.70% 75.80% 7,611,920 Australia 10 33.40% 196.70% 7,701,200 Spain 9 208.40% 2046.80% 8,387,560 Philippines 8 30% 137.60% 13,272,760 Italy 7 19% 31% 14,228,460 Canada 6 32.60% 117% 14,290,700 France 5 126% 1536.70% 14,681,580 Indonesia 4 36.80% 113.60% 16,943,780 Turkey 3 20.90% 51.50% 22,625,300 UK 2 46.00% 140.80% 101,303,240 USA 1 6 month growth % 12 month growth % Number of Facebook users Country Rank
    18. 19. twitter <ul><li>“ With twitter gaining popularity, number of users greatly increased after celebrities began to use this social media platform. Many people are only beginning to realize the true value in it. ” </li></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Updated news </li></ul></ul><ul><ul><li>Relationships </li></ul></ul><ul><ul><li>Information </li></ul></ul><ul><ul><li>Alerts on Upcoming Events </li></ul></ul>
    19. 21. build your community <ul><li>Tweetups! </li></ul><ul><li>After event engagement? </li></ul><ul><li>Ad hoc meetings? </li></ul><ul><li>Face to face engagement. </li></ul>
    20. 22. twitter <ul><li>Event #hashtags </li></ul><ul><ul><li>Spread awareness of event </li></ul></ul><ul><ul><li>Monitor feedback </li></ul></ul><ul><ul><li>Channel of communication </li></ul></ul><ul><ul><li>Customer support </li></ul></ul><ul><ul><li>Media engagement </li></ul></ul><ul><ul><li>Q&A </li></ul></ul>
    21. 24. blogs & Articles <ul><li>Write articles to inform people about new development and advances of the industry. </li></ul><ul><li>Give value and knowledge that people will find useful, for products and services related to your company. </li></ul><ul><li>Brand yourself as an “expert” in the industry. </li></ul><ul><li>Improve your credibility by sharing knowledge. </li></ul><ul><li>Millions of people read articles on ezinearticles.com, blogger.com or wordpress.com everyday. </li></ul>
    22. 25. growth of social media
    23. 26. growth of social media
    24. 27. decide on how your social media will be managed Who will be in charge of the Twitter account and Facebook Pages? Find out the rules needed for management to be comfortable. Find different roles for people with different comfort levels and skill sets.
    25. 28. areas of focus <ul><li>Promotion </li></ul><ul><li>Execution </li></ul><ul><li>Follow up </li></ul>
    26. 29. social media activities <ul><li>Learn </li></ul><ul><li>Dialog </li></ul><ul><li>Support </li></ul><ul><li>Innovate </li></ul>Before During After
    27. 30. before before before
    28. 31. Learn <ul><li>Register account where conversations are taking place </li></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>LinkedIn Groups </li></ul></ul><ul><ul><li>Facebook Groups </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Listen </li></ul><ul><ul><li>Yahoo Pipes </li></ul></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>
    29. 32. Dialog <ul><li>Participate in conversations </li></ul><ul><ul><li>(Start new groups to connect) </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>LinkedIn Groups </li></ul></ul><ul><ul><li>Facebook Groups </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Write Articles / Blogs </li></ul><ul><li>Jumpstart dialog before event </li></ul><ul><li>Slideshare </li></ul><ul><li>Youtube / Flickr </li></ul>
    30. 33. Dialog <ul><li>Encourage advocacy with badges (Facebook “like”) </li></ul><ul><li>Start #hashtags, create awareness </li></ul><ul><li>Promote with videos / highlights of past events. </li></ul><ul><li>Encourage the use of event #hashtag during the event REPEATEDLY </li></ul><ul><ul><li>Through signs, handouts, announcements </li></ul></ul>
    31. 34. market passively <ul><li>Social media folks are not used to aggressive marketing, and will be turned off by it. </li></ul><ul><li>Aggressive marketing may bring negative results. </li></ul>
    32. 35. support pre-event networking <ul><li>Tweetups </li></ul><ul><li>Facebook events </li></ul>
    33. 36. Attention Engagement The new paradigm
    34. 37. think social media apps RSS widgets desktop apps
    35. 38. promote repeatly <ul><li>Facebook Connect </li></ul><ul><li>http://mashable.com/2009/01/12/facebook-connect-implementations/ </li></ul><ul><li>Open Graph </li></ul><ul><li>http://developers.facebook.com/docs/opengraph </li></ul><ul><li>Badges and Logos </li></ul>
    36. 39. <ul><li>Be sure you provide many great reasons to follow you. </li></ul><ul><li>Keep content interesting and varied. </li></ul><ul><li>Always have your audience in mind. </li></ul>add value
    37. 40. be consistent Consistency is key. Allocate a few hours a week to monitor your social media progress. Consistently be part of a community, not there only to market products. Participate in conversations and do not leave conversations you started.
    38. 41. be helpful and approachable <ul><li>Do not just broadcast your own messages. </li></ul><ul><li>RT (Re-tweet) interesting news and information to your audience. </li></ul><ul><li>Reply to comments. </li></ul><ul><li>Answer questions you know the answer to that appear in your feeds. </li></ul><ul><li>Participate in conversations. </li></ul>
    39. 42. focus on quality rather than quantity <ul><li>On Twitter and Facebook, focus on quality interactions, and build deep relationships. </li></ul><ul><li>Convert fans into Evangelists and hope they can promote your company through word of mouth. </li></ul><ul><li>Numbers may mean more chances of spreading message but DOES NOT GUARANTEE that. </li></ul>
    40. 43. cross promote and share messages <ul><li>There are applications that allow you to update status on LinkedIn, Twitter and Facebook. If they are the same message you want to update for all your mediums, simply use Hootsuite. </li></ul><ul><li>It is ok to update your new blog post on all your different channels and no reason why you should not do that. </li></ul>
    41. 44. be in for long haul <ul><li>Building relationship and trust takes time. </li></ul><ul><li>Do not give up after trying out for one month. Relationships are not built overnight. </li></ul><ul><li>Social media can increase your profile and open many opportunities if you try, you may not even actively market yourself or your company. </li></ul>
    42. 45. don’t allow it to consume your time <ul><li>If not managed properly, social media can be a distraction if you just have conversations in small groups. </li></ul><ul><li>Make you’re your efforts are not in the way of doing business. </li></ul>
    43. 46. during during during
    44. 47. Support <ul><li>Allow back channel during event. </li></ul><ul><ul><li>use twitterfall, etc. </li></ul></ul>
    45. 48. Support <ul><li>Encourage: </li></ul><ul><ul><li>Tweeting </li></ul></ul><ul><ul><li>Live blogging </li></ul></ul><ul><ul><li>Live Streaming </li></ul></ul><ul><ul><li>Twitter Q&A from online audience </li></ul></ul><ul><ul><li>etc </li></ul></ul>
    46. 49. innovate <ul><li>Share </li></ul><ul><li>Blog – Daily summary </li></ul><ul><li>Photos, video – Interesting happenings </li></ul><ul><li>What’s up next </li></ul><ul><li>Balance </li></ul><ul><li>Real time adjustments, audience vide </li></ul><ul><li>SMS, Twitter Q&A, Real time comments </li></ul>
    47. 50. innovate <ul><li>Decide: </li></ul><ul><ul><li>Will speaker monitor backchannel? </li></ul></ul><ul><ul><li>Is speaker required to respond to backchannel? </li></ul></ul><ul><li>Designate: </li></ul><ul><ul><li>Non-presenter to track questions </li></ul></ul><ul><ul><li>People to monitor live tweets, blogging </li></ul></ul><ul><ul><li>Promoters to promote #hashtag for tracking </li></ul></ul>
    48. 51. after after after
    49. 52. engagement does not end after event <ul><li>Build your community </li></ul><ul><li>Blog </li></ul><ul><li>Stream / video edits </li></ul><ul><li>Photos of events </li></ul><ul><li>Twitter </li></ul><ul><li>Get feedback / extend the dialog </li></ul><ul><li>Promote your next event </li></ul>
    50. 53. engagement does not end after event <ul><li>Share summaries </li></ul><ul><li>Share slides </li></ul><ul><li>Extend engagement for paid attendees </li></ul><ul><li>Link to relevant blogs </li></ul><ul><li>Reply to feedback / comments during event </li></ul><ul><li>Build relationships </li></ul>
    51. 54. engagement does not end after event <ul><li>Launch survey to collect information on: </li></ul><ul><ul><li>Speakers </li></ul></ul><ul><ul><li>Topics </li></ul></ul><ul><ul><li>Event </li></ul></ul><ul><li>Run polls on what they like best about the event </li></ul><ul><li>Create a place to further facilitate discussions </li></ul><ul><li>Use backchannels as archive </li></ul>
    52. 55. summary <ul><li>Use technology, build relationships </li></ul><ul><li>Create and foster dialog. </li></ul><ul><li>Find innovative ways to increase engagement and attendance. </li></ul><ul><li>Encourage openly sharing of content, not keep for private use. </li></ul><ul><li>Build community, facilitate networking. </li></ul>
    53. 56. Twitter: dmediaacademy Blog: http:// digitalmediaacademy.blogspot.com / Facebook: http://www.facebook.com/digitalmediaacademy use social media for your events extend the experience and build relationships

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