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SciMar Capabilities Presentation

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Transcript

  • 1.  
  • 2. SciMar Solutions is….
    • A pharmaceutical consultant company focused on putting the novel and relevant pieces of the product together with the needs of the market in order to create successful business solutions
    Marketing Market Research The Product
  • 3. Our Philosophy….
    • Marketing is the function which puts all the individual pieces together:
    • Thought leaders
    • Community based MD’s
    • NP’s, PA’s
    • Supportive care
    • Patients
    • Managed care
    • Internal groups within the company
    • Market research uses all the senses to understand intricate details about each piece of information:
    • What does it look like?
    • What does it feel like?
    • What are we hearing?
    • What does it taste like?
    • What does it smell like?
  • 4. SciMar plays a role throughout the product’s lifecycle New Product Planning Products on the Market Product Development Market Launch Growth & Development To authenticate then create an optimized product strategy in conjunction with marketing, the scientific team & thought leaders To determine the most effective, yet novel strategies & tactics to optimize first year sales To understand the outstanding unmet needs of the marketplace & align them with the product’s capabilities for enhanced lifecycle Developing a deep understanding of the market & the competition to create an actionable TPP in conjunction with marketing Understanding what can optimize first year sales & determining what can not Determining the ongoing unmet needs of the marketplace With Product Management With Market Research
  • 5. Creating business solutions by utilizing standard strategies, or developing novel solutions, balancing the right mix of both What type of solution does your particular business challenge need?
  • 6. Putting the pieces together on a project basis..
    • Marketing
    • Market Research
    • Qualitative market research
    • Product reviews
    • Disease evaluations
    • Competitive analysis
    • Congress reports
    • Exploratory market landscape
    • Unmet needs assessments
    • Product launches
    • Marketing plans
    • Lifecycle planning/ portfolio management
    • Brand strategy & direction
    • KOL development
    • Differentiation strategies/ tactics
    • Med. Ed. programs
  • 7. Or putting the pieces together with
    • T emporary A ssignments for P harmaceutical E xecutives
    • Service offering outsourced marketing & market research executives
      • Seasoned managers with 5+ yrs corporate experience
      • Knowledgeable executives capable of executing/ implementing throughout a product's life cycle
    • Executives who are capable of working with all levels of the corporate structure
    • TAPE is tailored to your companies needs:
      • On-site, off-site, or a combination of both
      • FT or PT
    • Why use TAPE ?
      • To fill headcount gaps (retiree, maternity leave, sudden departures, reduced headcounts, awaiting relocations)
      • To test a new business idea without committing to additional headcount
    • Benefits of TAPE:
      • Temporary executives lack costly benefits
      • Scale up/ scale down personnel with the needs/ budget of the business
      • Expertise in a variety of diseases/ products
      • High level of professionalism and service
      • Productivity exceeding that of a FT team member
  • 8. Expertise in a variety of therapeutic areas
    • Asthma/ Allergy
    • Cardiovascular disease
    • Diabetes
    • Hematology
    • Hepatitis
    • Other Viral Diseases
    • HIV
    • Hypertension
    • Obesity
    • Oncology
    • Osteoporosis
    • Pain Management
  • 9. SciMar is the solution when searching for an agency with …..
    • Experienced pharmaceutical executives who….
      • Have deeper understanding of the business issues & can contemplate & decipher successful solutions
      • Repeatedly & successfully put the pieces together to:
        • Develop new products
        • Launch new products
        • Cultivate lifecycle strategies/tactics
      • Understand FDA, Pharma, & OIG guidelines
  • 10. For further information, please contact Donna Conroy at 609-208-0616

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