Marketing is the function which puts all the individual pieces together:
Community based MD’s
Internal groups within the company
Market research uses all the senses to understand intricate details about each piece of information:
What does it look like?
What does it feel like?
What are we hearing?
What does it taste like?
What does it smell like?
SciMar plays a role throughout the product’s lifecycle New Product Planning Products on the Market Product Development Market Launch Growth & Development To authenticate then create an optimized product strategy in conjunction with marketing, the scientific team & thought leaders To determine the most effective, yet novel strategies & tactics to optimize first year sales To understand the outstanding unmet needs of the marketplace & align them with the product’s capabilities for enhanced lifecycle Developing a deep understanding of the market & the competition to create an actionable TPP in conjunction with marketing Understanding what can optimize first year sales & determining what can not Determining the ongoing unmet needs of the marketplace With Product Management With Market Research
Creating business solutions by utilizing standard strategies, or developing novel solutions, balancing the right mix of both What type of solution does your particular business challenge need?
Putting the pieces together on a project basis..