Enterprise Applications in the
Era f th Cl d d Web 2 0
E of the Cloud and W b 2.0



R “Ray” Wang
Partner – E t
P t       ...
Today s
Today’s themes

                 We must adapt to massive changes.

                             We can not allow ...
3



Agenda
•    Four massive forces of change
•    Future of business
•    Evolution of enterprise apps
•    SaaS deliver...
4

    Organizations face massive and
    unprecedented pace of change
• Loss of faith in capitalism                      ...
5

    Organizations face massive and
    unprecedented pace of change
• Loss of faith in capitalism                      ...
6

    Organizations face massive and
    unprecedented pace of change
• Loss of faith in capitalism                      ...
7

    Organizations face massive and
    unprecedented pace of change
• Loss of faith in capitalism                      ...
8



Agenda
•    Four massive forces of change
•    Future of business
•    Evolution of enterprise apps
•    SaaS deliver...
9


Our top priorities leave us torn


                                                 Grow



                          ...
10


Convergence of themes drives today’s
       g                         y
business
                     Consumer tech  ...
11

Top 3 challenges in today’s
organization/enterprise
             CIO’s no longer                           Antiquated
...
12


Enterprises/organizations must evolve
how they conduct business




      1) All i
       ) Allowing                 ...
13



Agenda
•    Four massive forces of change
•    Future of business
•    Evolution of enterprise apps
•    SaaS delive...
14


Existing enterprise apps address the
       g      p      pp
business needs of the 20th century

         Strengths f...
15


Existing enterprise apps have yet to
       g      p      pp       y
prove their value
1. 90 9% Reduce cost of owners...
16


   New social business/social enterprise
                                    p
   apps exhibit 10 key characteristics...
17


Organizations already use a wide
  g                  y
variety of Web 2.0 tools




© 2009 R Wang & Altimeter Group,...
18


Web 2.0 technologies deliver greater
                g            g
knowledge sharing and collaboration




© 2009 R ...
19



Agenda
•    Four massive forces of change
•    Future of business
•    Evolution of enterprise apps
•    SaaS delive...
20


SaaS users enjoy 7 key benefits
                        Richer user experience and user p
                           ...
21

   SaaS adoption moves from tipping
   point to mainstream

 Are you actively considering software as an OnDemand (Saa...
22

 Organizations spending more on SaaS
 and less on OnPremise perpetual license



Favor perpetual license OnPremise sof...
23

Despite the economy, SaaS adoption
accelerates as customers find value




© 2009 R Wang & Altimeter Group, LLC   Sour...
24



Agenda
•    Four massive forces of change
•    Future of business
•    Evolution of enterprise apps
•    SaaS delive...
25

                   Align your business priorities to your
                   organization’s hierarchy of needs
       ...
26
                                                                    26


Design your enterprise strategy across
4 dimen...
27




Start with these effective strategies…
         h h      ff

      Focus on short term gains to pay for long term
 ...
28

Consider the following key criteria for
future apps decision making

Usability of the solution

        Pace of innova...
29

Use the SaaS Bill of Rights as a guide
to a win-win relationship




 Source: Altimeter Group October 12th, 2009 “Cust...
Final thoughts
      thoughts…

                   We can adapt to massive changes.

                             We will ...
Thank You

                                         R “Ray” Wang



                                      r@altimetergroup...
32

    Enterprises face massive and
    unprecedented levels of change
• Loss of faith in capitalism                     ...
33

… and put together a road map
centered around your investment
                                         Business       ...
Upcoming SlideShare
Loading in...5
×

Ray Wang Workday Rising Keynote 2009

1,190

Published on

Ray Wang, Partner - Enterprise Strategy, Altimeter Group: Discusses Enterprise Applications in the Era of the Cloud and Web 2.0

Published in: Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,190
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
79
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Ray Wang Workday Rising Keynote 2009

  1. 1. Enterprise Applications in the Era f th Cl d d Web 2 0 E of the Cloud and W b 2.0 R “Ray” Wang Partner – E t P t Enterprise St t i Strategy Altimeter Group October 19th, 2009
  2. 2. Today s Today’s themes We must adapt to massive changes. We can not allow our l ll legacy technologies to hold us back. The future of business requires us to adapt and i d d integrate emerging i technologies. © 2009 R Wang & Altimeter Group, LLC
  3. 3. 3 Agenda • Four massive forces of change • Future of business • Evolution of enterprise apps • SaaS delivers the future today • Recommendations © 2009 R Wang & Altimeter Group, LLC
  4. 4. 4 Organizations face massive and unprecedented pace of change • Loss of faith in capitalism • Changing workplace norms • Commodity shortages • Distributed nature of work • Political instability • New work force models • Sustainability and • Mixed generations environmental focus • Aging workforce • Economic crisis • Price spikes Macro Workplace • Global talent conditions dynamics • Pace of obsolescence Pace of increasing faster Business than the rate of tech adoption Models • Consumer tech ahead adoption • Globalization • New stakeholders of enterprise • Goliath vs start-up • Digital divide closing • Public/ private / y /p /hybrid around the world • Regulation/ deregulation • Connected ubiquity drives new adoption models • Business process outsourcing © 2009 R Wang & Altimeter Group, LLC
  5. 5. 5 Organizations face massive and unprecedented pace of change • Loss of faith in capitalism • Changing workplace norms • Commodity shortages • Distributed nature of work • Political instability • New work force models • Sustainability and • Mixed generations environmental focus • Aging workforce • Economic crisis • Price spikes Macro Workplace • Global talent conditions dynamics • Pace of obsolescence Pace of increasing faster Business than the rate of tech • Globalization Models adoption adoption • New stakeholders • Consumer tech ahead • Goliath vs start-up of enterprise • Public/ private /hybrid • Digital divide closing g g • Regulation/ deregulation around the world • Business process • Connected ubiquity drives outsourcing new adoption models © 2009 R Wang & Altimeter Group, LLC
  6. 6. 6 Organizations face massive and unprecedented pace of change • Loss of faith in capitalism • Changing workplace norms • Commodity shortages • Distributed nature of work • Political instability • New work force models • Sustainability and • Mixed generations environmental focus • Aging workforce • Economic crisis • Price spikes Macro Workplace • Global talent conditions dynamics • Pace of obsolescence Pace of increasing faster Business than the rate of tech • Globalization Models adoption adoption • New stakeholders • Consumer tech ahead • Goliath vs start-up of enterprise • Public/ private /hybrid • Digital divide closing g g • Regulation/ deregulation around the world • Business process • Connected ubiquity drives outsourcing new adoption models © 2009 R Wang & Altimeter Group, LLC
  7. 7. 7 Organizations face massive and unprecedented pace of change • Loss of faith in capitalism • Changing workplace norms • Commodity shortages • Distributed nature of work • Political instability • New work force models • Sustainability and • Mixed generations environmental focus • Aging workforce • Economic crisis • Price spikes Macro Workplace • Global talent conditions dynamics • Pace of obsolescence Pace of increasing faster Business than the rate of tech • Globalization Models adoption adoption • New stakeholders • Consumer tech ahead • Goliath vs start-up of enterprise • Public/ private /hybrid • Digital divide closing g g • Regulation/ deregulation around the world • Business process • Connected ubiquity drives outsourcing new adoption models © 2009 R Wang & Altimeter Group, LLC
  8. 8. 8 Agenda • Four massive forces of change • Future of business • Evolution of enterprise apps • SaaS delivers the future today • Recommendations © 2009 R Wang & Altimeter Group, LLC
  9. 9. 9 Our top priorities leave us torn Grow Comply Innovate Save *Phone and in-person survey of 89 CIOS from August to October 2009 © 2009 R Wang & Altimeter Group, LLC
  10. 10. 10 Convergence of themes drives today’s g y business Consumer tech Individual and Transactional and business the and behavioral software community Reactive and Company and B2B and B2C proactive the customer Data Top down and Evolution and generation and bottom up b tt revolution l ti data analysis Strategic and S i d Horizontal and H i l d X and Y??? tactical vertical © 2009 R Wang & Altimeter Group, LLC Contributors: Josh Weinberger – CRM Magazine
  11. 11. 11 Top 3 challenges in today’s organization/enterprise CIO’s no longer Antiquated determine technology impedes technology adoption effective change – businesses do. management. The rate of obsolescence outpaces th rate at t the t t which companies change. © 2009 R Wang & Altimeter Group, LLC
  12. 12. 12 Enterprises/organizations must evolve how they conduct business 1) All i ) Allowing 2) D i i ) Designing 3) I ) Investing i ti in business units process innovation to pilot new scenarios --even when it technologies around user hurts. and processes. roles – rather than vendor forced fit best practices. i © 2009 R Wang & Altimeter Group, LLC
  13. 13. 13 Agenda • Four massive forces of change • Future of business • Evolution of enterprise apps • SaaS delivers the future today • Recommendations © 2009 R Wang & Altimeter Group, LLC
  14. 14. 14 Existing enterprise apps address the g p pp business needs of the 20th century Strengths from the 20th Challenges in today’s century rapidly changing world • Automating high volume • Addressing increasing transactions complexity • Delivering functional • Crossing functional i competencies fi fd fiefdoms • Standardizing business • Dealing with new processes businesses models • C t i massive Capturing i • P idi b i Providing business i i ht insight amounts of data • Providing flexibility • Ensuring accuracy • Collaborating with new • Securing information stakeholders © 2009 R Wang & Altimeter Group, LLC
  15. 15. 15 Existing enterprise apps have yet to g p pp y prove their value 1. 90 9% Reduce cost of ownership and complexity 1 90.9% - R d t f hi d l it 2. 83.7% - Address integration with existing investments 3. 81.9% - Complete original and promised product road map 4. 78.7% - Reduce cost of maintenance or show value 5. 74.7% - Renewed focus on innovation and Web 2.0 6. 68.3% - Better usability 7. 67.1% - Improved Integration to Microsoft Office 8. 61.1% - Less bullying and more relationship Source: October 2009 Altimeter Group Survey “What we want from our RP vendor?” List of priorities from 221 global enterprise apps customers © 2009 R Wang & Altimeter Group, LLC
  16. 16. 16 New social business/social enterprise p apps exhibit 10 key characteristics Dynamic user Business process Community experiences focus f connectedness d • Role-based • Configurable & • Engaging for design adaptive all • Consistent • Outcome- stakeholders experience focused & • Pervasive & across results results- natural channels & oriented collaboration deployment • Proactive, • Self-learning & p options p predictive, & , self-aware • Contextual & actionable • Secure & safe relevant delivery of information i f i Source: August 24th, 2009 Software Insider’s POV “Monday’s Musings: 10 Essential Elements For Social Enterprise Apps” http://bit.ly/130WiO © 2009 R Wang & Altimeter Group, LLC .
  17. 17. 17 Organizations already use a wide g y variety of Web 2.0 tools © 2009 R Wang & Altimeter Group, LLC Source: June 2009 McKinsey Global Survey “How companies are benefiting from Web 2.o”
  18. 18. 18 Web 2.0 technologies deliver greater g g knowledge sharing and collaboration © 2009 R Wang & Altimeter Group, LLC Source: June 2009 McKinsey Global Survey “How companies are benefiting from Web 2.o”
  19. 19. 19 Agenda • Four massive forces of change • Future of business • Evolution of enterprise apps • SaaS delivers the future today • Recommendations © 2009 R Wang & Altimeter Group, LLC
  20. 20. 20 SaaS users enjoy 7 key benefits Richer user experience and user p p productivity y Rapid IT implementation and optional higher quality deployment More frequent cycles of innovation Minimal upgrade hassles pg Access to the “always-on” SaaS tools regardless of location Subscription pricing Anytime scalability and dynamic capacity Source: Altimeter Group September 2009 SaaS Benefits Survey of 91 end user clients and vendors. © 2009 R Wang & Altimeter Group, LLC
  21. 21. 21 SaaS adoption moves from tipping point to mainstream Are you actively considering software as an OnDemand (SaaS) service? On Demand On Premise © 2009 R Wang & Altimeter Group, LLC Source: October 9, 2009 BofA Merrill Lynch Global Research “CIO Survey”
  22. 22. 22 Organizations spending more on SaaS and less on OnPremise perpetual license Favor perpetual license OnPremise software (e.g. Oracle, SAP, Microsoft, etc.) over OnDemand subscription (e.g. Salesforce.com, NetSuite, Concur, Successfactors, Taleo, Workday, etc.) Cutting back on perpetual license OnPremise software and spending more on OnDemand subscription No change in relative allocation © 2009 R Wang & Altimeter Group, LLC Source: October 9, 2009 BofA Merrill Lynch Global Research “CIO Survey”
  23. 23. 23 Despite the economy, SaaS adoption accelerates as customers find value © 2009 R Wang & Altimeter Group, LLC Source: October 9, 2009 BofA Merrill Lynch Global Research “CIO Survey”
  24. 24. 24 Agenda • Four massive forces of change • Future of business • Evolution of enterprise apps • SaaS delivers the future today • Recommendations © 2009 R Wang & Altimeter Group, LLC
  25. 25. 25 Align your business priorities to your organization’s hierarchy of needs Brand ate g Strategic onomic clima differentiation Sales and growth Operational efficiency Eco Regulatory compliance and controls © 2009 R Wang & Altimeter Group, LLC
  26. 26. 26 26 Design your enterprise strategy across 4 dimensions Solution Organizational portfolio dynamics management Enterprise p Strategy Business Technology process effectiveness optimization © 2009 R Wang & Altimeter Group, LLC
  27. 27. 27 Start with these effective strategies… h h ff Focus on short term gains to pay for long term innovations Optimize commoditized business processes through shared services and BPO Consolidate infrastructure around a few key technologies t h l i Use regulatory compliance requirements to g y p q pay for future investments © 2009 R Wang & Altimeter Group, LLC
  28. 28. 28 Consider the following key criteria for future apps decision making Usability of the solution Pace of innovation Ability Abili to adapt to changes d h Ease of maintenance Scalability © 2009 R Wang & Altimeter Group, LLC
  29. 29. 29 Use the SaaS Bill of Rights as a guide to a win-win relationship Source: Altimeter Group October 12th, 2009 “Customer Bill of Rights: SaaS” © 2009 R Wang & Altimeter Group, LLC
  30. 30. Final thoughts thoughts… We can adapt to massive changes. We will not allow our l ll ll legacy technologies to hold us back. Our organizations can thrive by adapting and i d i d integrating emerging i i technologies. © 2009 R Wang & Altimeter Group, LLC
  31. 31. Thank You R “Ray” Wang r@altimetergroup.com @ li http://blog.softwareinsider.org Twitter: @rwang0 g www.altimetergroup.com © 2009 R Wang & Altimeter Group, LLC
  32. 32. 32 Enterprises face massive and unprecedented levels of change • Loss of faith in capitalism • Changing workplace norms • Commodity shortages C dit h t • Distributed nature of work • Political instability • New work force models • Sustainability and • Mixed generations environmental focus • Aging workforce • Economic crisis Macro Workplace • Global talent • Price spikes conditions dynamics • Pace of obsolescence Pace of increasing faster Business than the rate of tech • Globalization Models • New stakeholders k h ld adoption adoption • Goliath vs start-up • Consumer tech ahead of enterprise • Public/ private /hybrid • Digital divide closing • Regulation/ deregulation around the world • B i Business process • Connected ubiquity drives outsourcing new adoption models © 2009 R Wang & Altimeter Group, LLC
  33. 33. 33 … and put together a road map centered around your investment Business Solution Organizational Technology Process Portfolio Dynamics Effectiveness Optimization Management • Prioritize • Focus on • Leverage • Renegotiate business automating reporting maintenance requirements non tools and BI contracts by hierarchy commoditized • Reduce before of needs processes paperwork December • Include ERP • Use workflow with • Innovate requests in to stream line electronic sig around ERP business business with SaaS plans process solutions • Identify areas • Enable other for Office collaboration integration tools for • Address productivity compliance © 2009 R Wang & Altimeter Group, LLC
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×