Value Proposition & Creative Brief
Project Overview
Location The Redwoods is located in Fairview, Quezon City along  Quirino Highway and Regalado Highway QUIRINO HIGHWAY REGA...
Project Overview Size of Development 2 hectares Type of Development Medium-rise condominium Number of buildings 5 building...
Site Development Plan Japanese-inspired entrance gate and fence design.  Approximately 2 meter-high electric perimeter fen...
Site Development Plan Concept The floor plan of a Japanese tea house using the “Tatami Mat” was used as planning module fo...
Architectural Theme NEO-ASIAN CONTEMPORARY   Modern interpretation of traditional Asian characteristics which is carried o...
Main Gate Concept Grand Neo-Asian inspired roofline to create impression Use of earth/wood tones of structural beams and c...
Amenities Design Concept <ul><li>The development features elements of landscaping and water that mimic the serenity of a J...
Amenities Design Concept Lap Pool Landscaping concept Clubhouse design concept Landscaping concept Tea House concept Baske...
Outdoor Amenities Lap Pool Basketball Court Playground Gazebos Parks and Gardens <ul><li>OUTDOOR AMENITIES </li></ul><ul><...
Clubhouse <ul><li>The clubhouse adapts a theme which revolves around concept of “chashitsu” or  tea house. There is a spec...
Clubhouse <ul><li>Amenities </li></ul><ul><li>Drop- off area  </li></ul><ul><li>Lounge and Bar area </li></ul><ul><li>Func...
Landscaping <ul><li>Clipped or manicured plants strictly shaped as a reflection of the discipline involved in creating and...
Building Facade <ul><li>The buildings are designed to have balconies in all units which will have an architectural treatme...
Building Features <ul><li>Double-row and single-row buildings </li></ul><ul><li>Single-loaded corridor design </li></ul><u...
Value Proposition
Product Concept Inspired by the concept of Japanese “chashitsu” (tea house); where leisure, amusement, and social life rev...
Product Concept Tea House Tranquility Wellness Community Has abundant landscaping, and water elements that evoke serenity ...
Value Proposition Value Proposition Statement The only Neo-Asian community in the heart of Fairview that offers a neighbor...
Reasons to Believe Unparalleled Convenience <ul><li>Right across SM Fairview and Robinson’s Mall </li></ul><ul><li>In-vill...
Reasons to Believe Distinct Project Design <ul><li>Neo-Asian architecture and theme </li></ul><ul><li>Landscaping that evo...
Reasons to Believe Secured Living <ul><li>Excellent Property Management services  </li></ul><ul><ul><li>General maintenanc...
Reasons to Believe A Hi-Quality Home <ul><li>DMCI Homes 55-year construction heritage </li></ul><ul><li>The Redwoods will ...
Reasons to Believe A Great Investment <ul><li>Fairview will be the next growth area of Quezon City </li></ul><ul><ul><li>T...
VP Framework Distinct Project Design A Great Investment Unparalleled Convenience Secured Living A Hi-Quality Home Value Pr...
ARIGATO GOZAIMASU! (Thank You!) ありがとうございます !
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Condo for Rent - Quezon City - The Redwoods

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Welcome to The Redwoods, DMCI Homes' newest resort-themed community in Fairview, Quezon City. Located at the intersection of Regalado Avenue and Quirino Highway, The Redwoods offers unparalleled convenience with the proximity of major commercial establishments, schools, and businesses.

DISTINCT FEATURES

Unparalleled Convenience
Situated right across SM Fairview and Robinsons Mall, you have easy access to life's major conveniences. Still, within the development, you can already enjoy the in-village concessionaire and water station. Its strategic location also places it within reach of schools, businesses, hospitals, and churches. Public transportation is also readily available right outside the development, especially with the completion of the future MRT-7 in 2013.

Distinct Project Design
The Redwoods employs Neo-Asian architecture and theme, with a landscaping that evokes a relaxing and peaceful ambiance. Buffered frontage by trees and a fence provide a quiet, secure and relaxing environment within the development.

Secured Living
With excellent Property Management services, your life in The Redwoods is definitely stress-free. We'll take care of general maintenance of common areas, and provide you with move-in assistance, taxi call-in service, leasing service, and assistance with your utilities application and payment. The property also boasts of superior security features, with its guarded Entrance Gate, perimeter electrified fence, and 24/7 roving guard patrol.

A Hi-Quality Home
With DMCI Homes' 55-year construction heritage, you can be assured The Redwoods will feature trademark innovations by DMCI Homes—the mid-rise condo specialist. With hi-grade and durable fixtures and finishes, and spacious and efficient condo unit layout, The Redwoods is ideal for the family's blissful and healthy lifestyle.

For queries and tripping request contact:
Melai Recto
Leasing Specialist
+63999.8805165 / +63917.5646057
melairecto_dmcileasing@yahoo.com
www.dmcicondorentals.com

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Condo for Rent - Quezon City - The Redwoods

  1. 1. Value Proposition & Creative Brief
  2. 2. Project Overview
  3. 3. Location The Redwoods is located in Fairview, Quezon City along Quirino Highway and Regalado Highway QUIRINO HIGHWAY REGALADO HIGHWAY ZABARTE ROAD To SAN JOSE DEL MONTE BULACAN To COMMONWEALTH AVENUE
  4. 4. Project Overview Size of Development 2 hectares Type of Development Medium-rise condominium Number of buildings 5 buildings Number of floors per building 5 stories Building type Double-row and single-row buildings Size of amenity area 2,348 sqm. Total number of residential units Approximately 505 units Total number of parking slots Approximately 388 slots (77%)
  5. 5. Site Development Plan Japanese-inspired entrance gate and fence design. Approximately 2 meter-high electric perimeter fence to secure the whole development. Easement from perimeter wall to building is 2 meters. Building height is approximately 18 meters from ground to roof (5-storeys) Provision for covered and street parking Secondary gate is provided as emergency exit
  6. 6. Site Development Plan Concept The floor plan of a Japanese tea house using the “Tatami Mat” was used as planning module for the site development.
  7. 7. Architectural Theme NEO-ASIAN CONTEMPORARY Modern interpretation of traditional Asian characteristics which is carried out from the entrance, clubhouse, and building façade. <ul><li>Design is generally characterized by harmony and balance. </li></ul><ul><li>Dominated by neutral tones (from white in all its shades to beige) </li></ul><ul><li>Use of modern material finishes (natural wood, bamboo, paper lamps, and sliding doors) </li></ul><ul><li>Blended with touches of Asian art, artifacts or landscaping </li></ul><ul><li>Alternating Overhangs </li></ul>
  8. 8. Main Gate Concept Grand Neo-Asian inspired roofline to create impression Use of earth/wood tones of structural beams and columns Aesthetically designed road pavers <ul><li>Landscaped entrance </li></ul><ul><li>Guard house </li></ul><ul><li>Car barrier </li></ul><ul><li>Ample functional lighting for the guards to see stickers of approaching vehicles </li></ul><ul><li>The main entrance gate follows the Neo-Asian Contemporary Theme. </li></ul>
  9. 9. Amenities Design Concept <ul><li>The development features elements of landscaping and water that mimic the serenity of a Japanese garden </li></ul><ul><li>Landscaping is seen on all open areas in front of the building and surrounding the clubhouse </li></ul><ul><li>Outdoor relaxation and indoor facilities are integrated to promote wellness </li></ul><ul><li>These aim to provide a genuine resort environment within the city where residents can experience a park-like atmosphere with amenities that open up to the sky and keep them in touch with the outdoors </li></ul>
  10. 10. Amenities Design Concept Lap Pool Landscaping concept Clubhouse design concept Landscaping concept Tea House concept Basketball Court
  11. 11. Outdoor Amenities Lap Pool Basketball Court Playground Gazebos Parks and Gardens <ul><li>OUTDOOR AMENITIES </li></ul><ul><li>Lap Pool </li></ul><ul><li>Kiddie Pool </li></ul><ul><li>Shower areas </li></ul><ul><li>Basketball court </li></ul><ul><li>Playground </li></ul><ul><li>Gazebos </li></ul><ul><li>Gardens </li></ul>
  12. 12. Clubhouse <ul><li>The clubhouse adapts a theme which revolves around concept of “chashitsu” or tea house. There is a special focus on tea because it has an intimate relationship with nature. </li></ul><ul><li>The clubhouse is the central convergence point of the amenities area and is planned to contain facilities that promote communal activities and community bonding . </li></ul>
  13. 13. Clubhouse <ul><li>Amenities </li></ul><ul><li>Drop- off area </li></ul><ul><li>Lounge and Bar area </li></ul><ul><li>Function rooms </li></ul><ul><li>Fitness Gym </li></ul><ul><li>Game room with at least two of the following: Billiards table, Game tables for board/card games or table football </li></ul><ul><li>Entertainment Room </li></ul><ul><li>Property Management Office (PMO) </li></ul><ul><li>Water station </li></ul><ul><li>Laundry station or Convenience store </li></ul><ul><li>WIFI Ready </li></ul><ul><li>Badminton court </li></ul>
  14. 14. Landscaping <ul><li>Clipped or manicured plants strictly shaped as a reflection of the discipline involved in creating and maintaining leisure gardens </li></ul><ul><li>Clear foreground, mid-ground and background plant composition defining depth and providing a perception of a verdant landscape </li></ul><ul><li>Mixture of colors guaranteed throughout the year by employing a variety of flowering plants and plants with colorful foliage </li></ul>
  15. 15. Building Facade <ul><li>The buildings are designed to have balconies in all units which will have an architectural treatment which is not flat </li></ul><ul><li>Curved gables and claddings indicate the building’s Neo-Asian nature </li></ul><ul><li>Glass sliding windows are visible to give the impression that the building is not cramped </li></ul>
  16. 16. Building Features <ul><li>Double-row and single-row buildings </li></ul><ul><li>Single-loaded corridor design </li></ul><ul><li>Double-row buildings have landscaped atrium and covered central light court </li></ul><ul><ul><li>4 - 4.5m width </li></ul></ul><ul><li>Fire exits at both wings </li></ul><ul><li>Balconies in all units </li></ul><ul><li>Service area/Drying cage at the roof deck </li></ul><ul><li>Covered parking at the lower ground floor </li></ul><ul><li>Individual mailboxes </li></ul><ul><li>1 Elevator per Building </li></ul>Landscaped atriums with skylight Drying cages at roofdeck Balcony in every unit
  17. 17. Value Proposition
  18. 18. Product Concept Inspired by the concept of Japanese “chashitsu” (tea house); where leisure, amusement, and social life revolve around meeting in a pavillon at the middle of a park or garden. The idea is to replicate the atmosphere of suburban charm where relaxation is centered on a simple conversation over a cup of tea and afterward strolling along the surrounding lawns, ponds, and landscaped gardens. The development hopes to create this setting to bring nature back into city living and diffuse the suffocating effect of urban stress.
  19. 19. Product Concept Tea House Tranquility Wellness Community Has abundant landscaping, and water elements that evoke serenity A place that rejuvenates the spirit by providing a relaxing environment conducive to health and fitness A communal place that fosters social interaction and strengthens relationships already made.
  20. 20. Value Proposition Value Proposition Statement The only Neo-Asian community in the heart of Fairview that offers a neighborhood of friendly faces amidst a calm, healthy and unhurried environment Tea House
  21. 21. Reasons to Believe Unparalleled Convenience <ul><li>Right across SM Fairview and Robinson’s Mall </li></ul><ul><li>In-village concessionaire & water station </li></ul><ul><li>Strategic Location - Near schools, businesses, hospitals & churches </li></ul><ul><li>Public transportation right outside the development </li></ul><ul><li>Future MRT-7 to be completed on 2013 </li></ul>
  22. 22. Reasons to Believe Distinct Project Design <ul><li>Neo-Asian architecture and theme </li></ul><ul><li>Landscaping that evokes a relaxing and peaceful ambience </li></ul><ul><li>Village Amenities: </li></ul><ul><ul><li>Lap Pool, Kiddie Pool, Shower Areas, Basketball court, Playground, Tea House Gazebos, Gardens </li></ul></ul><ul><li>Clubhouse Amenities: </li></ul><ul><ul><li>Lounge, Bar, Function Rooms, Gym, Game Room, Entertainment Room, WIFI Ready </li></ul></ul><ul><li>Buffered frontage by trees and fence to provide a quiet, secure and relaxing environment within the development. </li></ul>
  23. 23. Reasons to Believe Secured Living <ul><li>Excellent Property Management services </li></ul><ul><ul><li>General maintenance of common areas </li></ul></ul><ul><ul><li>Move-in assistance </li></ul></ul><ul><ul><li>Utilities application and payment assistance </li></ul></ul><ul><ul><li>Taxi call-in service </li></ul></ul><ul><ul><li>Leasing service </li></ul></ul><ul><li>Superior security features </li></ul><ul><ul><li>Guarded Entrance Gate </li></ul></ul><ul><ul><li>Perimeter electrified fence </li></ul></ul><ul><ul><li>24/7 Roving guard patrol </li></ul></ul>
  24. 24. Reasons to Believe A Hi-Quality Home <ul><li>DMCI Homes 55-year construction heritage </li></ul><ul><li>The Redwoods will feature trademark innovations by DMCI Homes - the mid-rise condo specialist: </li></ul><ul><ul><li>Low density, five-storey condominiums </li></ul></ul><ul><ul><li>Single-loaded, double row buildings – all units have balconies </li></ul></ul><ul><ul><li>Landscaped atriums </li></ul></ul><ul><li>Hi-grade and durable fixtures and finishes </li></ul><ul><li>Spacious and efficient condo unit layout that is ideal for the family lifestyle </li></ul>
  25. 25. Reasons to Believe A Great Investment <ul><li>Fairview will be the next growth area of Quezon City </li></ul><ul><ul><li>The completion of MRT-7 will boost accessibility of the area </li></ul></ul><ul><ul><li>Sta. Lucia’s Neopolitan Business Hub at the back of SM Fairview </li></ul></ul><ul><ul><li>C-5 road extension will pass thru Quirino Highway to NLEX </li></ul></ul><ul><li>A source of recurring income through rental of the unit </li></ul><ul><li>Fast real estate value appreciation due to highly-networked location and excellent property management of DMCI Homes </li></ul><ul><li>The Redwoods will be a hi-quality development that will stand the test of time and can be enjoyed by the family’s future generations. </li></ul>
  26. 26. VP Framework Distinct Project Design A Great Investment Unparalleled Convenience Secured Living A Hi-Quality Home Value Proposition Statement The only Neo-Asian community in the heart of Fairview that offers a neighborhood of friendly faces amidst a calm, healthy and unhurried environment
  27. 27. ARIGATO GOZAIMASU! (Thank You!) ありがとうございます !

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