Condo for Rent - Manila - Illumina Residences

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This 32-storey residential high-rise, made of concrete glass and steel, boasts of a unique T-shaped design and a myriad of building amenities and features for the family looking to upgrade their current living spaces. Master-planned for space and landscaping, it is strategically located in Sta. Mesa, Manila and is near educational and medical institutions as well as commercial and office establishments.

DISTINCT FEATURES

A Grand Design
Its unique T- Shaped design allows for single loaded corridors. Units are on one side of the floor for privacy. Natural light and ventilation are provided by the building's breezeways.

Efficient Space Planning
Space planning is a premium at Illumina. Be greeted by the grand drop off as you come home, and enjoy quality time with your family under the Grand Heritage Trees.

Resort-like Amenities
Enjoy life's familiar pleasures, whether it's a dip in the pool, working out at the gym, reading in the study hall, or simply relaxing with your loved ones in the lanai or deck garden.

Making Things Light for You
A team of professionals manage the day to day, routine administrative needs. There's no need to worry about garbage disposal, laundry, or the upkeep of the building; you have all the little conveniences you need in a home.

For queries and tripping request contact:
Melai Recto
Leasing Specialist
+63999.8805165 / +63917.5646057
melairecto_dmcileasing@yahoo.com
www.dmcicondorentals.com

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Condo for Rent - Manila - Illumina Residences

  1. 1. CREATIVE BRIEF
  2. 2. Project Overview <ul><li>Location : V. Mapa cor. P. Sanchez st., Sta. Mesa Manila </li></ul><ul><li>Project Type : Hi-Rise Residential Condominium </li></ul><ul><li>Unit Type : 2-BR & 3-BR </li></ul><ul><li>No. of Buildings : 1 Tower, 32 floors </li></ul><ul><li>No. of Units : 586 </li></ul><ul><li>Price Range : P1.7M – P5.9M </li></ul>
  3. 4. <ul><li>Business Districts </li></ul><ul><ul><ul><li>Ortigas CBD – 5.36 Km / 20 min </li></ul></ul></ul><ul><ul><ul><li>Makati CBD – 8.94 Km / 20 min </li></ul></ul></ul><ul><ul><ul><li>Cubao – 9.03 Km / 20 min </li></ul></ul></ul><ul><ul><ul><li>Manila – 4.88 Km / 10 min </li></ul></ul></ul><ul><li>Commercial </li></ul><ul><ul><ul><li>SM Centerpoint – 1.29 Km / 5 min </li></ul></ul></ul><ul><ul><ul><li>Greenhills Shopping Center – 5.2 Km / 15 min </li></ul></ul></ul><ul><ul><ul><li>Agora Market -- 1.59 Km / 5 min </li></ul></ul></ul><ul><li>Schools </li></ul><ul><ul><ul><li>Don Bosco School – 0.13 Km / 1 min </li></ul></ul></ul><ul><ul><ul><li>Immaculate Heart of Mary College – 1.56 Km / 5 min </li></ul></ul></ul><ul><ul><ul><li>Xavier School – 4.59 Km / 15 min </li></ul></ul></ul><ul><ul><ul><li>La Salle Greenhills – 5.85 Km / 15 min </li></ul></ul></ul><ul><ul><ul><li>St. Paul’s QC – 3.47 Km / 10 min </li></ul></ul></ul><ul><ul><ul><li>PUP – 2.41 Km / 5 min </li></ul></ul></ul><ul><ul><ul><li>CCP – 1.53 Km / 5 min </li></ul></ul></ul><ul><ul><ul><li>UERM – 1.63 Km / 5 min </li></ul></ul></ul><ul><ul><ul><li>Dominican College – 2.62 Km / 5 min </li></ul></ul></ul><ul><li>Hospitals </li></ul><ul><ul><ul><li>Lourdes Hospital – 0.28 Km / 1 min </li></ul></ul></ul><ul><ul><ul><li>Cardinal Santos Medical Center – 3.25 Km / 10 min </li></ul></ul></ul><ul><ul><ul><li>UERM Hospital – 1.63 Km / 5 min </li></ul></ul></ul><ul><ul><ul><li>St. Luke’s Medical Center – 4.14 Km / 15 min </li></ul></ul></ul>Area Distances
  4. 5. A. As against competitors, Illumina Residences Manila offers a lifestyle choice on a higher scale. Its strengths lie in the first-rate resort-like amenities and features it offers. It differentiates itself from the others with its premium on exclusivity, security, medium density living and its uplifting surroundings. B. Illumina Residences Manila is also one of the lower priced developments when it comes down to price/ sqm. This makes Illumina Residences a very good value buy as it offers more lifestyle benefits as compared to other competitors and it is very affordable. Background Summary
  5. 6. TOWS Matrix <ul><li>Opportunities </li></ul><ul><li>the Chinese businessmen are starting to purchase units </li></ul><ul><li>Upgraders in the area </li></ul><ul><li>Threats </li></ul><ul><li>New DMCI Projects being launched (cannibalism) </li></ul><ul><li>Other projects in the area </li></ul><ul><li>Strength </li></ul><ul><li>DMCI Heritage </li></ul><ul><li>RFO by April 2011 </li></ul><ul><li>Bigger unit cuts </li></ul><ul><li>Accessible location </li></ul><ul><li>Highlight the bigger unit cuts for upgraders </li></ul><ul><li>Highlight security and accessibility for businessmen </li></ul><ul><li>Highlight bigger unit cuts, security and accessibility that they can have on April 2011. </li></ul><ul><li>Highlight accessibility to medical, commercial, educational institutions vs other projects </li></ul><ul><li>Highlight ‘cocooning’ – away from busy streets but still accessible </li></ul><ul><li>Highlight ready for occupancy status by April 2011 vs new DMCI Projects </li></ul>Weakness - Sta.Mesa area is not an aspirational location -highlight resort living as aspirational lifestyle <ul><li>Highlight aspirational resort living vs other projects </li></ul><ul><li>Highlight resort living in the heart of Manila vs new DMCI projects </li></ul>
  6. 7. VALUE PROPOSITION
  7. 8. <ul><li>What: The only modern and resort-inspired high rise condominium </li></ul><ul><li>How: that provides exclusive, relaxing and efficient city living </li></ul><ul><li>Who: for the career – driven, moderately earning Filipino families </li></ul><ul><li>Why: aspiring to live in an organized home environment where everything works </li></ul><ul><li>Where: located in the progressive city of Manila </li></ul><ul><li>When: in a time of increasing cramped and chaotic living spaces. </li></ul>VALUE PROPOSITION
  8. 9. With a 60:40 open space to building footprint ratio, residents will enjoy freedom of space plus the benefits of resort-living as compared to most condominium projects. The generous allocation of resort-like ground-level amenities differentiates this development from the others in the area. Tropical landscaping and grand central atriums within the building evoke an ambience of a completely comforting retreat amidst the city’s hustle and bustle. Resort-like Amenities and Premium Space Planning
  9. 10. Located in a non-business district, this 41-storey high-rise will give residents unobstructed views of Metro Manila’s skyline. The building’s T-shaped design and balconies in all units ensure that all homeowners get their fair share of the breathtaking views. 360 degree Views of Metro Manila Skyline Manila Skyline
  10. 11. The project is located in Sta. Mesa with convenient 20 minute backroads to Makati, Ortigas and Mandaluyong. The location is strategic for those looking for a location that will allow them easy access to any of the metropolis’ central commercial and business districts whether it be Makati CBD, Ortigas CBD, Manila or Mandaluyong. Strategic Location
  11. 12. IRM is also just minutes away from some of the metros top hospitals such as St. Luke’s, Cardinal Santos and UERM. There is even a hospital right beside it—Lourdes Hospital. The location is also close to well-known universities and educational institutions: Xavier School, La Salle Greenhills, St. Pauls, PUP, CCP, UERM and Don Bosco right across the site.
  12. 13. Compared to most developers in the area, IRM has spacious units with relatively large floor areas. This allows for a truly comfortable, relaxed and quality lifestyle. Generous Unit Cuts
  13. 14. The professionally trained property management team will take care of daily community needs allowing for a worry-free, easy and comfortably convenient experience. The IRM property management office will also be offering a menu of well-rounded services to residents for minimal fees. Efficient Condo Management
  14. 15. PROJECT FOCUS
  15. 16. LAND AREA = 6,935.50 sqm NO OF UNITS = Studio 191 Units 2-Bedroom 273 Units 2-Bedroom Special Unit Mix 122 Units Total 586 Units PARKING = 170 parking slots (excluding annex parking) Site Development Plan
  16. 17. Project background <ul><li>Project Type: High-Rise Residential Development </li></ul><ul><li>Product Type: Condominium Units </li></ul><ul><li>No. of buildings:1 High Rise, 32 - storey residential tower of concrete, glass and steel </li></ul><ul><li>No of units: 586 Units </li></ul><ul><li>Project Theme: Modern-Minimalist </li></ul><ul><li>Price segment: Starts at P4M </li></ul><ul><li>Average Price: Php 67,000/sqm. </li></ul><ul><li>(Ave. list price ÷Ave. Total Area) </li></ul>
  17. 18. Floor Plan 3 rd to 12 th floor 3 Bedroom - 4 units Studio -12 units 2 Bedroom - 6 units Total units per floor : 22 Units
  18. 19. Floor Plan 14 th to 22 nd floor 3 Bedroom - 4 units Studio - 8 units 2 Bedroom - 8 units Total units per floor : 20 Units
  19. 20. Floor Plan 23 rd -32 nd floor 3 Bedroom - 4 units 2 Bedroom - 12 units Total units per floor : 16 Units
  20. 21. Floor Plan Penthouse Floor 3 Bedroom - 3 units 2 Bedroom - 11 units Sky Lounge Total units per floor : 14 Units
  21. 22. <ul><li>Modern Minimalist </li></ul><ul><li>Simple and Timeless </li></ul><ul><li>Symmetrical and functional design </li></ul><ul><li>Simplification of form and elimination of unnecessary detail </li></ul><ul><li>Unique T-shape design for natural lighting and ventilation </li></ul><ul><li>Bringing in the outdoor through landscaped atriums </li></ul><ul><li>Soft transition between indoor and outdoor </li></ul><ul><li>Emphasis on space and less on maintenance. </li></ul>Architectural Concept
  22. 23. BUILDING FEATURES
  23. 24. Guarded Entrance
  24. 25. Grand Drop Off
  25. 26. Hotel-like Lobby
  26. 27. Lounge
  27. 28. Atrium
  28. 29. Function Hall
  29. 30. Amenities
  30. 31. Deck Garden
  31. 32. Lap Pool & Deck
  32. 33. Other Development Features
  33. 34. PMO Services <ul><li>Garbage collection </li></ul><ul><li>Proximity cards </li></ul><ul><li>Roving security </li></ul><ul><li>Taxi call-in service </li></ul><ul><li>Utilities application and payment assistance </li></ul><ul><li>Housekeeping and general maintenance of common areas </li></ul><ul><li>Organizing of community events </li></ul><ul><li>Acts as Liaison between the developer and owner </li></ul><ul><li>Move-in assistance </li></ul><ul><li>Carwash service * </li></ul><ul><li>Water station* </li></ul><ul><li>Laundry pick-up* </li></ul><ul><li>Newspaper delivery* </li></ul><ul><li>free gallons of water for advance payers of condo dues </li></ul><ul><li>leasing services care of DMCI Homes Leasing </li></ul>* Service available for a minimum fee
  34. 35. End of presentation.

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