Viral Strategy Pres

Slide 1: A Two-Minute History Invitations, Notifications, & Feeds on Facebook Graphing Social Patterns October 9, 2007 Justin Smith InsideFacebook.com justin@insidefacebook.com Watercooler, Inc. justin@watercooler-inc.com

Slide 2: Since May 25  366 million apps in first 20 weeks (Adonomics)  >1 billion in first year?  14 million unique app users in August (Compete)  88 million app visits  4:30 per visit

Slide 3: Invitations  Initial bonanza  Now volume limited  Starting to target  No built-in stats

Slide 4: Invitations

Slide 5: Feeds  News and Mini Feeds introduced Sept 2006  Broadcasts your activity  Privacy concerns

Slide 6: Feeds You can optimize  Story  Elements  Calls to action

Slide 7: News Feed Selection algorithm  Not published  Depends on individual  No built-in stats > Only friends also with the app see your feed items

Slide 8: Notifications  Friends of logged-in user or anyone with app  Can still email (?)  Can get shut down  Not very transparent  Short view vs. long view

Slide 9: Questions/Issues  Design framework  How/when/why  Testing / optimization  Targeting  Analytics  Adapting to Platform changes  Often announced, sometimes documented  Spam

Slide 10: Viral Strategy Panel  Blake Commagere, Mogad (Causes, Vampires, Zombies)  Jia Shen, RockYou  Jason Ackerman, TeachThePeople  Tim O’Shaughnessy, HungryMachine