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Think Local.

by Dave McClure on Dec 09, 2010

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Think Local. — Presentation Transcript

Think Global. Start[up] Local.
Observation: Internet Entrepreneurship
is a Global Phenomenon that Starts at Home.
Actualization: So Make Your Home
The Entire Fucking Planet.
Dave McClure, 500startups.com
@DaveMcClure

Global Trends
More Young, More Old ($$$) Users Online
More Bandwidth, More Video (=pr0n FTW!)
Growth of Global Languages (see MyGengo.com)
1B+ speakers: Mandarin, English
500M+ spkrs: Spanish, Hindi, Arabic, Portuguese
Wealthy Chinese + Indian, Web + IRL Globetrotters ($$$B)
Smart Device Proliferation
phone, tablet, TV, console, etc
Acceleration of Global Payment, E-Commerce
Dramatically Reduced Cost: Product Dev, Customer Acqstn
Global Distribution Platforms
US/EU: Apple, Facebook, Google (Search, YouTube, Gmail, Android), Twitter, Zynga
Asia: Tencent/QQ, Taobao/Alibaba/AliPay, Youku, MediaTek, Rakuten, DeNA

Local Hacks
Dominate your local/native market first
Or, move so that your local market is bigger (China, US)
Language + Visual Design Matters
Read: Spent, Influence, Understanding Comics
Niche 2 Win: Big Enough Markets + Great Customer
1M users @ $20/mo = ~$250M/yr business
Sell Something You Fucking Idiot.
Transactns, Subscriptns, Virtual Goods, LeadGen
You Don’t Need to Be [in] Silicon Valley
But, Silicon Valley Needs to BE IN YOU.
(Use The Force, Luke… Close Your Eyes, Let Go )
Start Local, Hustle Global.

Jonathan Boutelle , entrepreneur CTO at SlideShare Awesome f**king deck! 1 year ago

Are you sure you want to Yes No

Ramon Suarez , New Media Business and Marketing Consultant at Freelance Loved your presentation at LeWeb. Do you know when the video will be available? 1 year ago

Natali Ardianto , COO at tiket.com Now that you mention Startup Local, we here in Indonesia have a community called #StartupLokal , a community began with twitter hashtags. We held a monthly meetups and the last one was our eight meetups, with more than 200 people coming to the meetups.

We had over 300 new startups over the last 2 years, and 5-10 new startups every month. We are hoping that in the next 2-3 years, Indonesia will not be just a blip in the Startups radar. 1 year ago

Salim Virani , Entreprenerd at Leancamp Glad someone from the Lean Startup crowd is talking about the implications of global channels. Throwing something online means that you can find traction in far-away markets, so keeping an open mind to that potential gives us a much better chances.

PS. Dave, you're the only guy I know that can talk design and pull off bullet points! 1 year ago

Sebastian Sastre , startuper, blogger at flowing Best presentation with 3 slides I've seen so far :D 1 year ago

Ram Viswanadha Love this! Products must be Global by Design and must have Local focus! 1 year ago

Think Local.

by Dave McClure on Dec 09, 2010

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Think Local. — Presentation Transcript