Take a Walk on the Dark Side: Positioning & Branding 4 Startups & Sith Lords
Upcoming SlideShare
Loading in...5
×
 

Take a Walk on the Dark Side: Positioning & Branding 4 Startups & Sith Lords

on

  • 12,732 views

slides for my talk on branding for startups (Bangkok, July 2014)

slides for my talk on branding for startups (Bangkok, July 2014)

Statistics

Views

Total Views
12,732
Views on SlideShare
12,646
Embed Views
86

Actions

Likes
29
Downloads
75
Comments
2

11 Embeds 86

https://twitter.com 36
http://waiwaiworld.com 33
http://www.slideee.com 4
http://www.google.com 4
https://www.linkedin.com 3
https://home.jolicloud.com 1
http://eddyhiphop.wordpress.com 1
http://pulse.me&_=1405822481832 HTTP 1
http://pulse.me&_=1405818579239 HTTP 1
http://pulse.me&_=1405818579138 HTTP 1
http://www.linkedin.com 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-ShareAlike LicenseCC Attribution-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Chkout BillionairesBrain.com, you'll like dis.. I wish I found this years back..
    Are you sure you want to
    Your message goes here
    Processing…
  • #funwithcolors #yourcolorpalettetooldeservessavaca
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Take a Walk on the Dark Side: Positioning & Branding 4 Startups & Sith Lords Take a Walk on the Dark Side: Positioning & Branding 4 Startups & Sith Lords Presentation Transcript

  • Branding & Positioning 4 Startups & Sith Lords Take A Walk On The Dark Side @DaveMcClure @500Startups #GoaP Bangkok, July 2014
  • WARNING:
  • WARNING!!!
 this deck is guaranteed to offend, provide tragically incorrect advice, 
 and perhaps get you arrested. so Fucking Deal with it.
  • [This Talk] • WTF is a BRAND?!? • Be Different, Take Risk!!! • Stand 4 SOMEthing. (or u stand 4 NOthing.) • Tap Into Humanity: Fear, SEX, Power, etc. • Be a Hero, or a Villain. (just don’t fucking BORE me.) • Pictures, Text, Music: they all say 1000 words. • When It Works, Double Down. • Be Yourself… Only More So ! KISS: Keep It Simple, Stupid.
  • Dave McClure
 Founding Partner & Chief Troublemaker, 500 Startups 00’s & 10’s: VC: Founders Fund, Facebook fbFund, 500 Startups Angel: Mashery, Mint.com, SlideShare, Twilio, Wildfire, SendGrid Marketing: PayPal, Simply Hired, Mint.com, O’Reilly ! ! 80’s & 90’s: Entrepreneur: Aslan Computing (acq’d by Servinet/Panurgy) Developer: Windows / SQL DB consultant (Intel, MSFT) Engineer: Johns Hopkins‘88, BS Eng / Applied Math
  • 500 Startups
 Global Seed Fund & Startup Accelerator What is 500? $100M silicon valley VC fund + startup accelerator 30+ people / 10 investing partners Locations: SV, NYC, MEX, BRZ, IND, CHN, SE Asia 1500+ Founders / 200+ Mentors Community + Content + Conferences ! 800+ Portfolio Co’s / 40+ Countries Wildfire (acq GOOG, $350M) MakerBot (acq SSYS, $400M) Viki (acq Rakuten, $200M) Simple (acq BBVA, $117M) Twilio SendGrid Credit Karma Udemy Barkbox HomeJoy Builk Taamkru Playbasis Eko Noonswoon
  • [Interesting Shit]
  • Read Geoffrey Miller.
 Sex + Evolution + Consumer Mktg = Awesome Sauce.
  • More Great Shit. 
 Psychology + Comics ☺
  • [Start(up) + Heart]
  • NEGATIVE Emotion Examples Fear, Anger, Sadness, Pain, Pathetic, Pariah
  • POSITIVE Emotion Examples Humor, Sex, Power, Daredevils, Babies & Kittens
  • DO! Marketing & BRANDing
 (it’s not Evil… most of the time ;) • Tell a Story, Build a Storytelling Culture • Identify by a Color, Animal, Number, Word, or other SINGULAR element • Create Unique Position in Mind of the Market, relative to [Visible] Competition • Embrace & Adopt Negative or Shameful Positioning when Necessary • Know When to Get Back to Product
  • What is BRAND? • Brand (def): a name, term, design, symbol that identifies one seller's good or service as distinct from those of other sellers. • Branding began as way to tell one person's cattle from another by a hot iron stamp. • Branding is usually full of PAIN.
  • Q: Who FEELS Your Brand? • Customers • Partners • Investors • Employees • Press
  • Be Different Take Risk.
  • Be Different. • Take Risk Early. U Have Nothing 2 Lose. • Playing it Safe = Death. • Pissing People Off is OK. (in fact, #WINNING) • U Can’t Build Brand around INDIFFERENCE. • “Niche 2 WIN” (see blog post) • Love *or* Hate are Ok. Both are Good Signal.
  • Stand 4 SOMEthing. (or stand 4 NO-thing) CHANGE. POWER. SEX. PEACE. SEXIST!
  • Ronda Rousey FIGHT. 19
  • Stand 4 SOMEthing, 
 or Stand 4 NOthing. • Be Iconic. • Single word or emotion. • Don’t be afraid 2b Hated. • Don’t be afraid 2b Shamed. • Aim for the Moon. [Land on the Roof]
  • Tap Into Humanity Fear, Sex, Power
  • Tap Into Humanity • Fear: What u run from • Sex: Who we love, lust 4 • Power: Ability 2 Control Ur World • Family: Find Ur Tribe. • Anger: Fight 4 Ur Right [2 Party]
  • Be a Hero Be a Villain
  • Be a Hero… or Villain • Who do u LOVE, Admire, Want 2 B? • Who do u HATE, Despise, [secretly] jealous? • Whatever u are Drawn 2 • Just Don’t Be BORING. • Again: Indifference = Death.
  • Say 1000 words. [or just 1 Finger]
  • Say 1000 words. • 1 awesome picture. • 3 powerful words, or a few sentences. • 30 sec meaningful music or video. • Less is more. ! note: these slides are not less.
  • If/When It Works Double Down.
  • When It Works, Double Down. • If someone loves u, it’s working. • If someone hates u, it’s working. • Once u get signal, try iteration, repetition. • Once u get repetition, try variation. • Good artists COPY; great artists STEAL (from themSELVES!)
  • Be Your SELF. (But Be Ur SUPER Self)
  • Always Be Your [SUPER] Self • Start from the Heart. • Be Yourself. Be Authentic. Be Comfortable. • But: the MOST AWESOME, PASSIONATE u. • Find a feeling or emotion u can sustain • [sometimes even weakness can be ok]