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Take a Walk on the Dark Side: Branding & Positioning 4 Startups & Sith Lords

by venture capitalist, entrepreneur, internet marketing, blowhard at 500 Startups on Sep 18, 2012

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slides from my talk @ SeedCamp Week (London, Sept 2012)

slides from my talk @ SeedCamp Week (London, Sept 2012)

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13 of 3 previous next Post a comment

  • JonasBrandon Jonas Brandon, Co-founder at StartupNorth Also worth a quick read is this classic on the subject, The 22 Immutable Laws of Marketing - http://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667 1 year ago
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  • igbanam IGbanam IGravity, Sr. Web Developer at slok nigeria limited @AnnaPietka there sure is a method to the madness. It's so bad a presentation that you remember it. Allow me to explain. Technically, in finite systems, this theory holds. Since whatever boundaries we have defined to contain the world is finite, if you overflow the 'bad buffer', a 'modulo' operation wraps the 'badness' into the good side. And since our brain remembers more when an emotion is tied to the scene, in this case it's disgust at the horribble presentation, we remember more detail. As we recall more detail, we recall some of the good messages in the presentation while keeping the horrible form of presentation at the back of our minds. After a few seconds, when we think 'dafuq did i just read??', we conclude 'It is the ugliest presentation ever but there is a method in this madness - it stays in your head' 1 year ago
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  • AnnaPietka Anna Pietka It is the ugliest presentation ever but there is a method in this madness - it stays in your head 1 year ago
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Take a Walk on the Dark Side: Branding & Positioning 4 Startups & Sith Lords Take a Walk on the Dark Side: Branding & Positioning 4 Startups & Sith Lords Presentation Transcript