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Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)

by venture capitalist, entrepreneur, internet marketing, blowhard at 500 Startups on Nov 02, 2009

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Slides from my "Startup Metrics for Pirates" talk at Rethink Hawaii / Startonomics Hawaii (Nov 2009)

Slides from my "Startup Metrics for Pirates" talk at Rethink Hawaii / Startonomics Hawaii (Nov 2009)

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  • dmc500hats Dave McClure, venture capitalist, entrepreneur, internet marketing, blowhard at 500 Startups @eric: average txn value (ATV) is just the average value for a single user transaction. this is probably the most conservative # you could use to balance customer acquisition cost. if you're more optimistic, you could model annual customer value / annual revenue per user (ARPU), or even more optimistic would be customer lifetime value (CLV) = value over longer period than just 1 year (hopefully).

    each of these could be diff #'s to use in offsetting customer acquisition cost, however if you don't know what value for 1 year or lifetime is, it's probably more reasonable to just model the revenue from a single transaction, under the assumption there is no repeat customer activity. ideally, that's not the case, but again this is the most conservative scenario. if you have historical data that indicates there is repeat customer activity, then ARPU or CLV could be used instead of ATV.
    4 years ago
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  • freefaler freefaler Avg Txn value = Average Transaction Value (I think) Or the average ’gain’ you have on transaction.
    As an example.
    You have 3 service plans. If user1 subscribes for cheapest one, and user2 subscribes to the most expensive one, your Avg Txn Value on user2 is greater than on user1.
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  • sharel.omer Sharel Omer, CEO @ http://commun.it at israel Love it! especially the concept of kill a feature and see what happens and the fast agile feedback cycles.

    good one!
    Sharel
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  • twienefoet twienefoet do something useful starting from aarrr :-)
    love the design and content

    @eric avg txn value probably means average taxation value.

    keep it up
    timo
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  • EricCeder Eric Ceder, marketer at matchsnack.se Hi Dave!

    I must say I really enjoy your work! But I do have one question for you.

    What does 'Avg Txn value' on slide 30 mean? I cant seem to get it, maybe because im from Sweden =)

    Cheers!

    Eric
    4 years ago
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Startup Metrics for Pirates (Startonomics Hawaii Nov 2009) Startup Metrics for Pirates (Startonomics Hawaii Nov 2009) Presentation Transcript