Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
by Dave McClure on Nov 02, 2009
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Slides from my "Startup Metrics for Pirates" talk at Rethink Hawaii / Startonomics Hawaii (Nov 2009)
Slides from my "Startup Metrics for Pirates" talk at Rethink Hawaii / Startonomics Hawaii (Nov 2009)
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each of these could be diff #'s to use in offsetting customer acquisition cost, however if you don't know what value for 1 year or lifetime is, it's probably more reasonable to just model the revenue from a single transaction, under the assumption there is no repeat customer activity. ideally, that's not the case, but again this is the most conservative scenario. if you have historical data that indicates there is repeat customer activity, then ARPU or CLV could be used instead of ATV. 3 years ago
As an example.
You have 3 service plans. If user1 subscribes for cheapest one, and user2 subscribes to the most expensive one, your Avg Txn Value on user2 is greater than on user1. 3 years ago
good one!
Sharel 3 years ago
love the design and content
@eric avg txn value probably means average taxation value.
keep it up
timo 3 years ago
I must say I really enjoy your work! But I do have one question for you.
What does 'Avg Txn value' on slide 30 mean? I cant seem to get it, maybe because im from Sweden =)
Cheers!
Eric 3 years ago