Startup Metrics 101: a Product & Marketing Workshop

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This presentation demonstrates a simple, actionable 5-step model for measuring startup metrics. The 5 steps are: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!). The presentation …

This presentation demonstrates a simple, actionable 5-step model for measuring startup metrics. The 5 steps are: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!). The presentation also explains how to use the model to make better product & marketing decisions for your startup.

Created by Dave McClure & Hiten Shah, presented at Web 2.0 Expo SF on Tue 4/22/08.

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  • 1. Startup Metrics 101 Web 2.0 Expo SF - 04/22/08 Dave McClure, Master of 500 Hats http://500hats.typepad.com/ http://www.500hats.com/ http://slideshare.net/dmc500hats/ Hiten Shah, CrazyEgg / ACS / KISSmetrics http://crazyegg.com http://acsseo.com http://KISSmetrics.com