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					<span style="font-size:14px;">Startup Metrics 101: a Product & Marketing Workshop</span><br/>
					From: <a href="http://www.slideshare.net/dmc500hats/">dmc500hats</a>, 3 months ago<br /><br />
					<div style="width:425px;text-align:left" id="__ss_367863"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/dmc500hats/startup-metrics-101-367863?src=embed" title="Startup Metrics 101: a Product & Marketing Workshop">Startup Metrics 101: a Product & Marketing Workshop</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=startupmetrics101aarrrpdf-1208898881815937-9"/><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=startupmetrics101aarrrpdf-1208898881815937-9" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">view <a href="http://www.slideshare.net/dmc500hats/startup-metrics-101-367863?src=embed" title="View Startup Metrics 101: a Product & Marketing Workshop on SlideShare">presentation</a> (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/crazyegg">crazyegg</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/kissmetrics">kissmetrics</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/hiten-shah">hiten.shah</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/500hats">500hats</a>)</div></div><br /><br />
					This presentation demonstrates a simple, actionable 5-step model for measuring startup metrics.  The 5 steps are: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!).  The presentation also explains how to use the model to make better product & marketing decisions for your startup.

Created by Dave McClure & Hiten Shah, presented at Web 2.0 Expo SF on Tue 4/22/08.<br /><br />
					<a href="http://www.slideshare.net/dmc500hats/startup-metrics-101-367863">SlideShare Link</a>
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