Startup Metrics 101: a Product & Marketing Workshop

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16 comments

Comments 1 - 10 of 16 previous next Post a comment

+ Denise Caron 5 months ago
Great information sharing, thank you!
+ guest48acf8 6 months ago
Nice presentation. I especially like slide 2. A nice overview of how you can make a website work.

But what happened on slide 4? Where's the business model in 'get users' or 'drive usage'?
NO business can sustain in the long run if it doesnt make money. It has to be or at least have a good plan to become profitable.
+ medhi 7 months ago
really nice and reusable slideshow
+ Dave Mcclure 11 months ago
latest version is here:
http://www.slideshare.net/Startonomics/startup-metrics-fo...
+ Christian Crumlish 2 years ago
You've really taken the underpants gnomes theories to their ultimate conclusion!
+ capenj 2 years ago
Great deck Dave, and thanks for including us in your presentation! We also just released our address book integration for msn, hotmail, linkedin, gmail, aol, yahoo, mac and lycos very easy to setup - www.triggermail.net

To see the address book integration checkout the silverjet promotion on www.refinery29.com.
+ PeteMauro 2 years ago
As usual a great deck Dave. Acquisition via CPA advertising is straightforward for our Facebook App so we are going to use this as a guide for tuning our activation, retention and referral goals. Big props to Andrew Chen's writings on this as well. He's another great mind in the area.

I haven't seen any case studies around executing this for facebook. We will likely pull data from 3-4 3rd party sources to measure our goals. If anyone is interested, maybe I will put something together.
+ Benjamin Joffe 2 years ago
Perfect guide to turn users into clients!
+ maneck 2 years ago
a dave mcclure master class.. as usual... thank you.
+ Dave Mcclure 2 years ago
i'll see if we can get an audio feed from the session & sync up... not sure if it was recorded or not. (if not, maybe i'll try and do a followup voiceover)

thanks for the reminder. will try and remember to capture audio for future decks.

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Startup Metrics 101: a Product & Marketing Workshop - Presentation Transcript

Startup Metrics 101 Web 2.0 Expo SF - 04/22/08 Dave McClure, Master of 500 Hats http://500hats.typepad.com/ http://www.500hats.com/ http://slideshare.net/dmc500hats/ Hiten Shah, CrazyEgg / ACS / KISSmetrics http://crazyegg.com http://acsseo.com http://KISSmetrics.com
AARRR!: 5-Step Startup Metrics Model SEO Campaigns, SEM PR Contests Biz Social Networks Dev Blogs Affiliates Apps & Direct, Widgets Email Tel, TV Domains 1. ACQUISITION

+ Dave Mcclure, 2 years ago

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