Startup Metrics 101: a Product & Marketing Workshop
This presentation demonstrates a simple, actionable 5-step model for measuring startup metrics. The 5 steps are: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!). The presentation als...
This presentation demonstrates a simple, actionable 5-step model for measuring startup metrics. The 5 steps are: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!). The presentation also explains how to use the model to make better product & marketing decisions for your startup.
Created by Dave McClure & Hiten Shah, presented at Web 2.0 Expo SF on Tue 4/22/08.
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yuhsiu
Thanks for sharing.
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To see the address book integration checkout the silverjet promotion on www.refinery29.com. 4 years ago Reply
I haven't seen any case studies around executing this for facebook. We will likely pull data from 3-4 3rd party sources to measure our goals. If anyone is interested, maybe I will put something together. 4 years ago Reply