This presentation demonstrates a simple, actionable 5-step model for measuring startup metrics. The 5 steps are: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!). The presentation ...
This presentation demonstrates a simple, actionable 5-step model for measuring startup metrics. The 5 steps are: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!). The presentation also explains how to use the model to make better product & marketing decisions for your startup.
Created by Dave McClure & Hiten Shah, presented at Web 2.0 Expo SF on Tue 4/22/08.
capenjGreat deck Dave, and thanks for including us in your presentation! We also just released our address book integration for msn, hotmail, linkedin, gmail, aol, yahoo, mac and lycos very easy to setup - www.triggermail.net
To see the address book integration checkout the silverjet promotion on www.refinery29.com.5 years ago
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Pete Mauro, Lean Startup Product Leader at Startup PartnersAs usual a great deck Dave. Acquisition via CPA advertising is straightforward for our Facebook App so we are going to use this as a guide for tuning our activation, retention and referral goals. Big props to Andrew Chen's writings on this as well. He's another great mind in the area.
I haven't seen any case studies around executing this for facebook. We will likely pull data from 3-4 3rd party sources to measure our goals. If anyone is interested, maybe I will put something together.5 years ago
Francisco Hernández
Thanks for sharing.
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To see the address book integration checkout the silverjet promotion on www.refinery29.com. 5 years ago
I haven't seen any case studies around executing this for facebook. We will likely pull data from 3-4 3rd party sources to measure our goals. If anyone is interested, maybe I will put something together. 5 years ago