rock you it’s all you!

RockYou is the leading provider of social network applications Invented the Space Double Digit penetration across leading social networks (MySpace, Facebook, Bebo..) 105 Million Uniques 1.5 Billion Pageviews 150+Million Widget views a day

Invented the Space

Double Digit penetration across leading social networks (MySpace, Facebook, Bebo..)

105 Million Uniques

1.5 Billion Pageviews

150+Million Widget views a day

Application Development by the numbers Marketing / Validation Growth Engagement

Marketing / Validation

Growth

Engagement

Application Phases Marketing / Validation Audience Messaging Channels

Marketing / Validation

Audience

Messaging

Channels

Application Verticals Channel – Superwall, HugMe Content – Flixster, iLike, Watercooler Quiz – Likeness, Flixster, Compare Ppl Games – Zombies, FluffFriends, SpeedRacer Gifts – Grow-a-gift, Free Gifts Self Expression – Cities I’ve Visitied, Bumper Sticker

Channel – Superwall, HugMe

Content – Flixster, iLike, Watercooler

Quiz – Likeness, Flixster, Compare Ppl

Games – Zombies, FluffFriends, SpeedRacer

Gifts – Grow-a-gift, Free Gifts

Self Expression – Cities I’ve Visitied, Bumper Sticker

Audience Skew heavily to teen and young adult women—brand influencers

Facebook Channels News Feed Notifications Email Profile Invites Profile Action Non-user pages Profile Action

News Feed

Notifications

Email

Profile

Invites

Profile Action

Non-user pages

Profile Action

Messaging What are the call to actions

What are the call to actions

Application Phases Growth Break viral barrier Tune growth (Install vs uninstall)

Growth

Break viral barrier

Tune growth (Install vs uninstall)

Viral Multiplier App grows without promotion 1 user causes at least 1 user to install

App grows without promotion

1 user causes at least 1 user to install

Tuning Track everything. Graph it, trend it. Notification / Invite Allocations Notification spam blocking

Track everything. Graph it, trend it.

Notification / Invite Allocations

Notification spam blocking

Application Phases Engagement Saturated social circles Tune for experience

Engagement

Saturated social circles

Tune for experience

Virality vs Engagement Virality Grow outside of core group of users Get users to spread to others Don’t hurt user experience

Virality

Grow outside of core group of users

Get users to spread to others

Don’t hurt user experience

Virality vs Engagement Engagement Build user experience Increase pageviews and loyalty Build stickiness Continue growth Prevent uninstalls Monetize (use Rockyou!)

Engagement

Build user experience

Increase pageviews and loyalty

Build stickiness

Continue growth

Prevent uninstalls

Monetize (use Rockyou!)

Facebook Channels News Feed Notifications Email Profile Invites Profile Action Non-user pages Profile Action

News Feed

Notifications

Email

Profile

Invites

Profile Action

Non-user pages

Profile Action

Open Social What’s a Platform Ability to Add Functionality Distribution Monetization

Ability to Add Functionality

Distribution

Monetization

The Open Social Challenge Different audience Huge audience! Promiscuity factor Different use model Profile vs News Feed Viral channels Whats effective? Directory Not repeatable source of growth

Different audience

Huge audience!

Promiscuity factor

Different use model

Profile vs News Feed

Viral channels

Whats effective?

Directory

Not repeatable source of growth

The Networks MySpace US (international later) In profile Orkut Brazil, India Scrapbook big Hi5 Spanish speaking In profile

MySpace

US (international later)

In profile

Orkut

Brazil, India

Scrapbook big

Hi5

Spanish speaking

In profile

Open Social Channels News Feed Infancy Profile Main Page Bulletins Messaging / Invites (TBD) Non-user pages A lot in the air

News Feed

Infancy

Profile

Main Page

Bulletins

Messaging / Invites (TBD)

Non-user pages

A lot in the air

Application Verticals Channel – Superwall, HugMe Content – Flixster, iLike, Watercooler Quiz – Likeness, Flixster, Compare Ppl Games – Zombies, FluffFriends, SpeedRacer Gifts – Grow-a-gift, Free Gifts Self Expression – Cities I’ve Visitied, Bumper Sticker

Channel – Superwall, HugMe

Content – Flixster, iLike, Watercooler

Quiz – Likeness, Flixster, Compare Ppl

Games – Zombies, FluffFriends, SpeedRacer

Gifts – Grow-a-gift, Free Gifts

Self Expression – Cities I’ve Visitied, Bumper Sticker

What’s the plan? No different than Facebook launch Practice agile development Focus on demographic Whats already there? Instrument for virality Focus on Apps that aren’t dependent on viral

No different than Facebook launch

Practice agile development

Focus on demographic

Whats already there?

Instrument for virality

Focus on Apps that aren’t dependent on viral

The End

The End

Facebook Demo Quantcast

MySpace Info Quantcast

Additional Characteristics Development Cost Maintenance Stickiness Openness

Development Cost

Maintenance

Stickiness

Openness