Social App Dev 101: Elements of Style (Jia Shen)

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  • + jeray jeray 2 years ago
    thanks for sharing!!
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Social App Dev 101: Elements of Style (Jia Shen) - Presentation Transcript

  1. rock you it’s all you!
  2. RockYou is the leading provider of social network applications
    • Invented the Space
    • Double Digit penetration across leading social networks (MySpace, Facebook, Bebo..)
    • 105 Million Uniques
    • 1.5 Billion Pageviews
    • 150+Million Widget views a day
  3. Application Development by the numbers
    • Marketing / Validation
    • Growth
    • Engagement
  4. Application Phases
    • Marketing / Validation
      • Audience
      • Messaging
      • Channels
  5. Application Verticals
    • Channel – Superwall, HugMe
    • Content – Flixster, iLike, Watercooler
    • Quiz – Likeness, Flixster, Compare Ppl
    • Games – Zombies, FluffFriends, SpeedRacer
    • Gifts – Grow-a-gift, Free Gifts
    • Self Expression – Cities I’ve Visitied, Bumper Sticker
  6. Audience Skew heavily to teen and young adult women—brand influencers
  7. Facebook Channels
    • News Feed
    • Notifications
    • Email
    • Profile
    • Invites
    • Profile Action
    • Non-user pages
    • Profile Action
  8. Messaging
    • What are the call to actions
  9. Application Phases
    • Growth
      • Break viral barrier
      • Tune growth (Install vs uninstall)
  10. Viral Multiplier
    • App grows without promotion
    • 1 user causes at least 1 user to install
  11. Tuning
    • Track everything. Graph it, trend it.
    • Notification / Invite Allocations
    • Notification spam blocking
  12. Application Phases
    • Engagement
      • Saturated social circles
      • Tune for experience
  13. Virality vs Engagement
    • Virality
      • Grow outside of core group of users
      • Get users to spread to others
      • Don’t hurt user experience
  14. Virality vs Engagement
    • Engagement
      • Build user experience
      • Increase pageviews and loyalty
      • Build stickiness
      • Continue growth
      • Prevent uninstalls
      • Monetize (use Rockyou!)
  15. Facebook Channels
    • News Feed
    • Notifications
    • Email
    • Profile
    • Invites
    • Profile Action
    • Non-user pages
    • Profile Action
  16. Open Social What’s a Platform
    • Ability to Add Functionality
    • Distribution
    • Monetization
  17. The Open Social Challenge
    • Different audience
      • Huge audience!
      • Promiscuity factor
    • Different use model
      • Profile vs News Feed
    • Viral channels
      • Whats effective?
    • Directory
      • Not repeatable source of growth
  18. The Networks
    • MySpace
      • US (international later)
      • In profile
    • Orkut
      • Brazil, India
      • Scrapbook big
    • Hi5
      • Spanish speaking
      • In profile
  19. Open Social Channels
    • News Feed
      • Infancy
    • Profile
    • Main Page
    • Bulletins
    • Messaging / Invites (TBD)
    • Non-user pages
    • A lot in the air
  20. Application Verticals
    • Channel – Superwall, HugMe
    • Content – Flixster, iLike, Watercooler
    • Quiz – Likeness, Flixster, Compare Ppl
    • Games – Zombies, FluffFriends, SpeedRacer
    • Gifts – Grow-a-gift, Free Gifts
    • Self Expression – Cities I’ve Visitied, Bumper Sticker
  21. What’s the plan?
    • No different than Facebook launch
    • Practice agile development
    • Focus on demographic
    • Whats already there?
    • Instrument for virality
    • Focus on Apps that aren’t dependent on viral
    • The End
  22. Facebook Demo Quantcast
  23. MySpace Info Quantcast
  24. Additional Characteristics
    • Development Cost
    • Maintenance
    • Stickiness
    • Openness

+ Dave McClureDave McClure, 2 years ago

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