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Marketing Metrics 4 Pirates (July 2010)
 

Marketing Metrics 4 Pirates (July 2010)

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Slides from my Marketing Metrics 4 Pirates talk at BlueGlass LA (July 2010)

Slides from my Marketing Metrics 4 Pirates talk at BlueGlass LA (July 2010)

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  • BUILT TO LEARN This is the core feedback loop that powers startups. Their goal is not to optimize the time it takes to do any one of these steps. There are many specific practices that can power lean startups, and we’ll cover a few in this presentation. But more important than any specific practice is this core idea: startups should be built to learn.
  • I know, too many bullets…
  • If you don’t remember anything else, perhaps this graphic & the next 2-3 might be useful.
  • Qualitative: SurveyMonkey (surveys), CrazyEgg (heatmap), TechSmith Morae / UserVue (ux recording), RobotReplay, TapeFailure. Quantitative: Google Analytics (free), MyBlogLog, ClickTracks, Index Tools, Visual Sciences / Webside Story, Omniture, WebTrends, etc. Comparative: Google Website Optimizer, SiteSpect, Optimost, Offermatica, Vertster, Kefta. Competitive: Quantcast, Compete.com, Alexa, Hitwise, Comscore, Nielsens. see more info at: http://webanalyticsassociation.com/ (WAA) http://kaushik.net/ (Avinash Kaushik) http://grokdotcom.com/ (Eisenbergs) http://www.emetrics.org/ (Jim Sterne)

Marketing Metrics 4 Pirates (July 2010) Marketing Metrics 4 Pirates (July 2010) Presentation Transcript