Hopelessly Addicted to Web 2.0, Social Networks, & Facebook
Upcoming SlideShare
Loading in...5
×
 

Hopelessly Addicted to Web 2.0, Social Networks, & Facebook

on

  • 19,797 views

A brief history of Web 2.0 & Social Networks (from talk @ Univ. Edinburgh, Jan 2008)

A brief history of Web 2.0 & Social Networks (from talk @ Univ. Edinburgh, Jan 2008)

Statistics

Views

Total Views
19,797
Views on SlideShare
19,775
Embed Views
22

Actions

Likes
10
Downloads
168
Comments
4

3 Embeds 22

http://www.slideshare.net 19
http://breena.typepad.com 2
http://webecom.blogspot.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-ShareAlike LicenseCC Attribution-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Hopelessly Addicted to Web 2.0, Social Networks, & Facebook Hopelessly Addicted to Web 2.0, Social Networks, & Facebook Presentation Transcript

  • And loving every goddamn minute. Dave McClure, Master of 500 Hats @ Univ. Edinburgh, Jan 2008 blog: http://500hats.typepad.com/ web: http://www.500hats.com/ slides: http://slideshare.net/dmc500hats/
  • Agenda
    • Web 2.0 & Startup Metrics
    • A Brief History of Social Networks
    • Facebook & Social Platforms
  • Why Be A Web 2.0 Entrepreneur?
  • 10 Essential Elements of a Tasty Web 2.0 Meal
    • Steak : Web Services & APIs – Consume, Remix, Reuse, Emit
    • Sizzle : Rich Client-Side Experience – Ajax, Flash, Air, Silverlight
    • SEO/SEM : Organic & Paid Search Traffic Opportunities
    • Stuff : Blogs, Widgets, RSS, overall online content distribution
    • Send : I hate spam too, but email still works just fine
    • Social : People & Groups, Social Networks, Viral Loops
    • Spicy : Tags, Ratings, [UG]Content= Lower Cost, Higher Quality
    • Stats : Ability to Measure the System & Get Feedback
    • Speed : Ability to Iterate, Release Quickly, & Improve
    • Sell [out] : Lots of Ways to Make $ (Ads, Leads, E-Com, etc)
  • Startup Metrics for Pirates: AARRR!
    • A cquisition : users come to site from various channels
    • A ctivation : users enjoy 1 st visit: " happy ” experience
    • R etention : users come back , visit site multiple times
    • R eferral : users like product enough to refer others
    • R evenue : users conduct some monetization behavior
  • Customer Lifecycle & Conversion Behavior Website.com
  • Example Conversion Metrics (note: *not* actuals … your mileage may vary.) Category Conversion Status Conv % Est. Value Acquisition Visit Site (or landing page, or external widget) 100% $.01 Acquisition Doesn't Abandon (views 2+ pages, stays 10+ sec, 2+ clicks) 70% $.05 Activation Happy 1 st Visit (views X pages, stays Y sec, Z clicks) 30% $.25 Activation Email/Blog/RSS/Widget Signup (anything that could lead to repeat visit) 5% $1 Activation Acct Signup (includes profile data) 2% $3 Retention Email Open / RSS view -> Clickthru 3% $2 Retention Repeat Visitor (3+ visits in first 30 days) 2% $5 Referral Refer 1+ users who visit site 2% $3 Referral Refer 1+ users who activate 1% $10 Revenue User generates minimum revenue 2% $5 Revenue User generates break-even revenue 1% $25
  • A Brief History of Social Networks
    • Groups & Email Lists (eGroups/Yahoogroups)
    • Social Networks 1.0 (Ryze, Friendster, Orkut, Tribe)
    • Blogs (Blogger, Typepad, Wordpress)
    • Photos, Audio, Video (Flickr, Podcasts, YouTube)
    • Social Networks 2.0 (LinkedIn, MySpace, Facebook)
    • Feeds & Shared Social Activity (News Feed, Twitter)
    • Apps & Widgets (Slide, RockYou, ClearSpring)
    • Hosted Platforms (Facebook, OpenSocial, Bebo)
    • Vertical Communities (Ning, KickApps)
    • Embedded Apps & Social APIs (Facebook, recently)
    • Social Network Prediction Markets (the future?)
  • Facebook, Open Social, & The Social Platform Revolution
    • The Social Graph = Friend Lists
    • Shared Social Activity Stream = Feeds
    • Social Platform & APIs = Apps
    • Will it Continue to Grow? (Yes)
    • Will Others Compete? (Probably)
    • Will it Monetize Better? (Dunno… hope so)