Your SlideShare is downloading. ×
  • Like
Hopelessly Addicted to Web 2.0, Social Networks, & Facebook
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Hopelessly Addicted to Web 2.0, Social Networks, & Facebook

  • 15,503 views
Published

A brief history of Web 2.0 & Social Networks (from talk @ Univ. Edinburgh, Jan 2008)

A brief history of Web 2.0 & Social Networks (from talk @ Univ. Edinburgh, Jan 2008)

Published in Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
15,503
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
171
Comments
4
Likes
10

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. And loving every goddamn minute. Dave McClure, Master of 500 Hats @ Univ. Edinburgh, Jan 2008 blog: http://500hats.typepad.com/ web: http://www.500hats.com/ slides: http://slideshare.net/dmc500hats/
  • 2. Agenda
    • Web 2.0 & Startup Metrics
    • A Brief History of Social Networks
    • Facebook & Social Platforms
  • 3. Why Be A Web 2.0 Entrepreneur?
  • 4. 10 Essential Elements of a Tasty Web 2.0 Meal
    • Steak : Web Services & APIs – Consume, Remix, Reuse, Emit
    • Sizzle : Rich Client-Side Experience – Ajax, Flash, Air, Silverlight
    • SEO/SEM : Organic & Paid Search Traffic Opportunities
    • Stuff : Blogs, Widgets, RSS, overall online content distribution
    • Send : I hate spam too, but email still works just fine
    • Social : People & Groups, Social Networks, Viral Loops
    • Spicy : Tags, Ratings, [UG]Content= Lower Cost, Higher Quality
    • Stats : Ability to Measure the System & Get Feedback
    • Speed : Ability to Iterate, Release Quickly, & Improve
    • Sell [out] : Lots of Ways to Make $ (Ads, Leads, E-Com, etc)
  • 5. Startup Metrics for Pirates: AARRR!
    • A cquisition : users come to site from various channels
    • A ctivation : users enjoy 1 st visit: " happy ” experience
    • R etention : users come back , visit site multiple times
    • R eferral : users like product enough to refer others
    • R evenue : users conduct some monetization behavior
  • 6. Customer Lifecycle & Conversion Behavior Website.com
  • 7. Example Conversion Metrics (note: *not* actuals … your mileage may vary.) Category Conversion Status Conv % Est. Value Acquisition Visit Site (or landing page, or external widget) 100% $.01 Acquisition Doesn't Abandon (views 2+ pages, stays 10+ sec, 2+ clicks) 70% $.05 Activation Happy 1 st Visit (views X pages, stays Y sec, Z clicks) 30% $.25 Activation Email/Blog/RSS/Widget Signup (anything that could lead to repeat visit) 5% $1 Activation Acct Signup (includes profile data) 2% $3 Retention Email Open / RSS view -> Clickthru 3% $2 Retention Repeat Visitor (3+ visits in first 30 days) 2% $5 Referral Refer 1+ users who visit site 2% $3 Referral Refer 1+ users who activate 1% $10 Revenue User generates minimum revenue 2% $5 Revenue User generates break-even revenue 1% $25
  • 8. A Brief History of Social Networks
    • Groups & Email Lists (eGroups/Yahoogroups)
    • Social Networks 1.0 (Ryze, Friendster, Orkut, Tribe)
    • Blogs (Blogger, Typepad, Wordpress)
    • Photos, Audio, Video (Flickr, Podcasts, YouTube)
    • Social Networks 2.0 (LinkedIn, MySpace, Facebook)
    • Feeds & Shared Social Activity (News Feed, Twitter)
    • Apps & Widgets (Slide, RockYou, ClearSpring)
    • Hosted Platforms (Facebook, OpenSocial, Bebo)
    • Vertical Communities (Ning, KickApps)
    • Embedded Apps & Social APIs (Facebook, recently)
    • Social Network Prediction Markets (the future?)
  • 9. Facebook, Open Social, & The Social Platform Revolution
    • The Social Graph = Friend Lists
    • Shared Social Activity Stream = Feeds
    • Social Platform & APIs = Apps
    • Will it Continue to Grow? (Yes)
    • Will Others Compete? (Probably)
    • Will it Monetize Better? (Dunno… hope so)