Facebook  Applications And  Ecosystem  Face Reviews
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Rodney Rumford presentation from Graphing Social Patterns business workshop.

Rodney Rumford presentation from Graphing Social Patterns business workshop.

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Transcript

  • 1. Facebook Applications & Marketing “ Engaging the Social Operating Platform & Eco System for Your Business” By Rodney Rumford
  • 2. Facebook Growth & Trends
    • 4+ Million Users
    • 200K New Users Daily Since Jan 2007
    • Average 3% Weekly Growth Since Jan 2007
    • Older Demographic Rapidly Adopting (26+)
    • Disrupts Traditional Communication Channels
    • Streamlines Ability to Engage & Facilitate More Connections
    • Sixth-most trafficked site in the United States (comScore)
    • More than 54 billion page views per month
    • More than half of active users return daily
    • Over 4000 Applications (85% Engagement)
    • 54 Billion Page Views Per Month
  • 3. The Facebook Social Graph = Frictionless WOMA Squared
  • 4. What is an Application? No software to download: Merely flip a switch & you are plugged into the social graph
  • 5. Application Directory
  • 6. Application Anatomy 101
  • 7. Application Example
  • 8. Viral Carriers & Touch Points
    • Mini-Feed
    • News-Feed
    • Requests/Invites
    • Notifications
    • email
    • Shared Items
    • Profile Page App Discovery
    • Behavioral Based
  • 9. Applications Stats: Always Measure
  • 10. Facebook Groups
  • 11. Polls For Market Research
  • 12. 13 Facebook Marketing Carriers
    • Email
    • Notifications
    • Share
    • Mini-Feed
    • News-Feed
    • Invite Friends
    • Attachments
    • Photos
    • Videos
    • Groups
    • Notes
    • Profile Application Interaction
    • Behavioral Based Interaction with Application
  • 13. Marketing Opportunities: Extend Your Brand
    • Lead Generation
    • Brand Extension
    • Commerce
    • Customer Engagement
    • Traffic
    • Brand Loyalty
    • Frictionless WOMA
    • Groups
    • Applications
    • Advertising
  • 14. 8 Steps To Facebook Engagement
    • Start At The End
    • Business Opportunities & Objectives
    • Compelling and Engaging Application 10K foot
    • Application Strategy 1K Foot
    • Application Design and UI
    • Application Build
    • Nurturing of Users
    • Continual Improvement & Measurement
  • 15. Thanks For Listening Feel Free to Friend Me on Facebook http://www.facebook.com/profile.php?id=540680174