Facebook Applications And Ecosystem Face Reviews

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+ guest241b07 2 years ago
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+ guest7621bd 2 years ago
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+ guest7621bd 2 years ago
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Facebook Applications And Ecosystem Face Reviews - Presentation Transcript

Facebook Applications & Marketing “ Engaging the Social Operating Platform & Eco System for Your Business” By Rodney Rumford
Facebook Growth & Trends
- 4+ Million Users
- 200K New Users Daily Since Jan 2007
- Average 3% Weekly Growth Since Jan 2007
- Older Demographic Rapidly Adopting (26+)
- Disrupts Traditional Communication Channels
- Streamlines Ability to Engage & Facilitate More Connections
- Sixth-most trafficked site in the United States (comScore)
- More than 54 billion page views per month
- More than half of active users return daily
- Over 4000 Applications (85% Engagement)
- 54 Billion Page Views Per Month
The Facebook Social Graph = Frictionless WOMA Squared
What is an Application? No software to download: Merely flip a switch & you are plugged into the social graph
Application Directory
Application Anatomy 101
Application Example
Viral Carriers & Touch Points
- Mini-Feed
- News-Feed
- Requests/Invites
- Notifications
- email
- Shared Items
- Profile Page App Discovery
- Behavioral Based
Applications Stats: Always Measure
Facebook Groups
Polls For Market Research
13 Facebook Marketing Carriers
- Email
- Notifications
- Share
- Mini-Feed
- News-Feed
- Invite Friends
- Attachments
- Photos
- Videos
- Groups
- Notes
- Profile Application Interaction
- Behavioral Based Interaction with Application
Marketing Opportunities: Extend Your Brand
- Lead Generation
- Brand Extension
- Commerce
- Customer Engagement
- Traffic
- Brand Loyalty
- Frictionless WOMA
- Groups
- Applications
- Advertising
8 Steps To Facebook Engagement
- Start At The End
- Business Opportunities & Objectives
- Compelling and Engaging Application 10K foot
- Application Strategy 1K Foot
- Application Design and UI
- Application Build
- Nurturing of Users
- Continual Improvement & Measurement
Thanks For Listening Feel Free to Friend Me on Facebook http://www.facebook.com/profile.php?id=540680174