Facebook App Dev 201 App Launch Distrib

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Facebook App Dev 201 App Launch Distrib - Presentation Transcript

  1. Workshop: Launching & Distributing Your App Jia Shen - RockYou! Oct 7 th 2007
  2. Experience
    • Done an Application before?
    • Took “Intro to Platform” Class?
    • Developers / Business
  3. Launching & Distributing Your App
    • Who’s RockYou?
    • Application Overview
      • Quickstart
      • Creating Application
      • Publishing It
    • Application Details
      • Tracking
        • Page
        • Invite
        • Uninstall
      • Debugging
        • In page debugging
        • Write to file
        • http logs
      • Scaling
        • Database
        • Application
        • Facebook Caching
        • Amazon
        • CDN’s
      • Promoting
        • Ad networks
  4. RockYou is the leader in self-expression widgets
    • Double Digit penetration across leading social networks (MySpace, Facebook, Bebo..)
    • 35 Million Uniques
    • 43 Million Widget Uniques
    • 430 Million Pageviews
    • 150+Million widget views a day
    • 450k widgets created a day
  5. Facebook Applications
    • X Me 9MM 1MM
    • Super Wall 10MM 1.1MM
    • Likeness 9MM 700k
    • Zombies 3.7MM 220k
    • Vampires 3.5MM 300k
    Users Engagement/Day And More! Emote, Music Videos, Slideshows, Horoscopes, Chuck Norris, Pets
  6. RockYou! Widgets RockYou Games VoiceMail Corkboard Razz Player Gizmoz Slideshow FunNotes PhotoFX GlitterText Countdown Horoscopes
  7. Self Expression (MySpace, Bebo, Friendster, et. al.) Casino Royale, Sony Pictures 75K created (30 days) Leigh Nash, Nettwerk Records 150K created (30 days) Horoscope, Frengo 300K created (30 days)
  8. Engagement (Facebook and others coming soon) Horoscope, Frengo 2000K created (30 days) 7x more Music Videos, Yahoo! 900K created (30 days)
  9. Distribution Methods Networks with engagement (access to friends) give you 7x more distribution
  10. Increasing Traffic on RockYou “ the top sites among teens have shifted to those providing assistance with social networking profiles” Nielsen/NetRatings F8 Platform Launched
  11. Quick Start
    • Developers Site
      • http://developers.facebook.com/
    • Wiki
      • http://wiki.developers.facebook.com/
  12. Quick Start - Creating Application
    • Add Developer Application
    • Create Application
    • Set API Keys
  13. Quick Start - Publish It
    • Upload Graphics (icon, app icon, banner)
    • Set Description
    • Submit it
  14. Tracking
    • Infinite Sessions
    • Page Views
    • Installs / Uninstalls
    • Invites Sent / Invites Opened
  15. Tracking - Session
    • fb_sig_session_key
      • session key (hopefully infinite!)
    • fb_sig_user
      • uid
    • fb_sig_added
      • 1/0, has this application been added
    • fb_sig_time
      • current time, float seconds since epoch
    • fb_sig_friends
      • comma separated list of uids
  16. Tracking – Page Views
    • Google Analytics
    • Quantcast
    • In House
  17. Tracking - Installs
    • Post Add URL
      • Parameter pass through
    • Post Remove URL
  18. Debugging
    • Environment - Developer / Production
    • In Page Debugging
    • Logging
  19. Debugging – Environment
    • Have two applications
    • Use Facebook “Test Accounts”
    • Understand “Developer Mode” setting
  20. Debugging – In Page
    • Developer View
    • Browser / AJAX
      • Firebug
      • Fiddler
  21. Debugging - Logging
    • File Logging
    • Email Notifications
    • Benefits
      • Invisible Errors
      • Track Production Issues
  22. Scaling
    • Facebook Caching
    • Basic Infrastructure
    • Hosting
      • CDN’s
      • Amazon
  23. Scaling – Facebook Caching
    • Image Caching
    • FB:Refs
  24. Scaling – Infrastructure 2.5 Tiers
    • Facebook
    • Application / HTTP
    • Languages
    • Database
  25. Promotion
    • Ad Networks
    • Viral Channels
    • Integration
  26. Promotion - Ad Networks
    • 3rd party ad networks on Facebook can radically accelerate Facebook application adoption
      • RockYou
      • SocialMedia
      • Cubics
      • AppFuel
    • From RockYou’s experience, advertisers can generate between 100 – 10,000 installs a day
    • Cost ranges from $0.10 - $0.30 CPC and $0.15 - $0.60 CPI
    • Behavioral and interest based ad targeting
  27. Music Videos (Yahoo!)
  28. Music Videos (Yahoo! and RockYou) 1. Promotion on RockYou Ad Network
    • Viral tuning
    • Integration with major apps
  29. Complete Cycle: Yahoo! Music
    • Design: Monday 7/23
    • Implementation: 7/23-7/29
    • Deployed: Monday 7/30
    • Advertising: Tuesday 7/31 100K users
    • Growth: 6 weeks
    1.15M Users Over 100x more than original
  30. Exercise 1 – Create an App
    • Print “Hello world” on Canvas Page
    • Give it a cool name
    • Give Side Nav link
    • PHP only =(
  31. Exercise 2 – Track an App
    • Add Invite to application
    • Print infinite session
    • Log uninstall
  32. Jobs! – We’re Hiring
    • [email_address]
    • Developers
    • Product Managers
  33. Contact
    • Jia Shen, CTO / Founder
    • [email_address]
    • Ro Choy, VP of Business Development
    • [email_address]

+ Dave McClureDave McClure, 3 years ago

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