Workshop: Launching & Distributing Your App Jia Shen - RockYou! Oct 7 th 2007

Experience Done an Application before? Took “Intro to Platform” Class? Developers / Business

Done an Application before?

Took “Intro to Platform” Class?

Developers / Business

Launching & Distributing Your App Who’s RockYou? Application Overview Quickstart Creating Application Publishing It Application Details Tracking Page Invite Uninstall Debugging In page debugging Write to file http logs Scaling Database Application Facebook Caching Amazon CDN’s Promoting Ad networks

Who’s RockYou?

Application Overview

Quickstart

Creating Application

Publishing It

Application Details

Tracking

Page

Invite

Uninstall

Debugging

In page debugging

Write to file

http logs

Scaling

Database

Application

Facebook Caching

Amazon

CDN’s

Promoting

Ad networks

RockYou is the leader in self-expression widgets Double Digit penetration across leading social networks (MySpace, Facebook, Bebo..) 35 Million Uniques 43 Million Widget Uniques 430 Million Pageviews 150+Million widget views a day 450k widgets created a day

Double Digit penetration across leading social networks (MySpace, Facebook, Bebo..)

35 Million Uniques

43 Million Widget Uniques

430 Million Pageviews

150+Million widget views a day

450k widgets created a day

Facebook Applications X Me 9MM 1MM Super Wall 10MM 1.1MM Likeness 9MM 700k Zombies 3.7MM 220k Vampires 3.5MM 300k Users Engagement/Day And More! Emote, Music Videos, Slideshows, Horoscopes, Chuck Norris, Pets

X Me 9MM 1MM

Super Wall 10MM 1.1MM

Likeness 9MM 700k

Zombies 3.7MM 220k

Vampires 3.5MM 300k

RockYou! Widgets RockYou Games VoiceMail Corkboard Razz Player Gizmoz Slideshow FunNotes PhotoFX GlitterText Countdown Horoscopes

Self Expression (MySpace, Bebo, Friendster, et. al.) Casino Royale, Sony Pictures 75K created (30 days) Leigh Nash, Nettwerk Records 150K created (30 days) Horoscope, Frengo 300K created (30 days)

Engagement (Facebook and others coming soon) Horoscope, Frengo 2000K created (30 days) 7x more Music Videos, Yahoo! 900K created (30 days)

Distribution Methods Networks with engagement (access to friends) give you 7x more distribution

Increasing Traffic on RockYou “ the top sites among teens have shifted to those providing assistance with social networking profiles” Nielsen/NetRatings F8 Platform Launched

Quick Start Developers Site http://developers.facebook.com/ Wiki http://wiki.developers.facebook.com/

Developers Site

http://developers.facebook.com/

Wiki

http://wiki.developers.facebook.com/

Quick Start - Creating Application Add Developer Application Create Application Set API Keys

Add Developer Application

Create Application

Set API Keys

Quick Start - Publish It Upload Graphics (icon, app icon, banner) Set Description Submit it

Upload Graphics (icon, app icon, banner)

Set Description

Submit it

Tracking Infinite Sessions Page Views Installs / Uninstalls Invites Sent / Invites Opened

Infinite Sessions

Page Views

Installs / Uninstalls

Invites Sent / Invites Opened

Tracking - Session fb_sig_session_key session key (hopefully infinite!) fb_sig_user uid fb_sig_added 1/0, has this application been added fb_sig_time current time, float seconds since epoch fb_sig_friends comma separated list of uids

fb_sig_session_key

session key (hopefully infinite!)

fb_sig_user

uid

fb_sig_added

1/0, has this application been added

fb_sig_time

current time, float seconds since epoch

fb_sig_friends

comma separated list of uids

Tracking – Page Views Google Analytics Quantcast In House

Google Analytics

Quantcast

In House

Tracking - Installs Post Add URL Parameter pass through Post Remove URL

Post Add URL

Parameter pass through

Post Remove URL

Debugging Environment - Developer / Production In Page Debugging Logging

Environment - Developer / Production

In Page Debugging

Logging

Debugging – Environment Have two applications Use Facebook “Test Accounts” Understand “Developer Mode” setting

Have two applications

Use Facebook “Test Accounts”

Understand “Developer Mode” setting

Debugging – In Page Developer View Browser / AJAX Firebug Fiddler

Developer View

Browser / AJAX

Firebug

Fiddler

Debugging - Logging File Logging Email Notifications Benefits Invisible Errors Track Production Issues

File Logging

Email Notifications

Benefits

Invisible Errors

Track Production Issues

Scaling Facebook Caching Basic Infrastructure Hosting CDN’s Amazon

Facebook Caching

Basic Infrastructure

Hosting

CDN’s

Amazon

Scaling – Facebook Caching Profile FBML Image Caching FB:Refs

Profile FBML

Image Caching

FB:Refs

Scaling – Infrastructure 2.5 Tiers Facebook Application / HTTP Languages Database

Facebook

Application / HTTP

Languages

Database

Promotion Ad Networks Viral Channels Integration

Ad Networks

Viral Channels

Integration

Promotion - Ad Networks 3rd party ad networks on Facebook can radically accelerate Facebook application adoption RockYou SocialMedia Cubics AppFuel From RockYou’s experience, advertisers can generate between 100 – 10,000 installs a day Cost ranges from $0.10 - $0.30 CPC and $0.15 - $0.60 CPI Behavioral and interest based ad targeting

3rd party ad networks on Facebook can radically accelerate Facebook application adoption

RockYou

SocialMedia

Cubics

AppFuel

From RockYou’s experience, advertisers can generate between 100 – 10,000 installs a day

Cost ranges from $0.10 - $0.30 CPC and $0.15 - $0.60 CPI

Behavioral and interest based ad targeting

Music Videos (Yahoo!)

Music Videos (Yahoo! and RockYou) 1. Promotion on RockYou Ad Network Viral tuning Integration with major apps

Viral tuning

Integration with major apps

Complete Cycle: Yahoo! Music Design: Monday 7/23 Implementation: 7/23-7/29 Deployed: Monday 7/30 Advertising: Tuesday 7/31 100K users Growth: 6 weeks 1.15M Users Over 100x more than original

Design: Monday 7/23

Implementation: 7/23-7/29

Deployed: Monday 7/30

Advertising: Tuesday 7/31 100K users

Growth: 6 weeks

Exercise 1 – Create an App Print “Hello world” on Canvas Page Give it a cool name Give Side Nav link PHP only =(

Print “Hello world” on Canvas Page

Give it a cool name

Give Side Nav link

PHP only =(

Exercise 2 – Track an App Add Invite to application Print infinite session Log uninstall

Add Invite to application

Print infinite session

Log uninstall

Jobs! – We’re Hiring [email_address] Developers Product Managers

[email_address]

Developers

Product Managers

Contact Jia Shen, CTO / Founder [email_address] Ro Choy, VP of Business Development [email_address]

Jia Shen, CTO / Founder

[email_address]

Ro Choy, VP of Business Development

[email_address]