Your SlideShare is downloading. ×
0
Designing 4 Emotion (WarmGun, Dec 2011)
Designing 4 Emotion (WarmGun, Dec 2011)
Designing 4 Emotion (WarmGun, Dec 2011)
Designing 4 Emotion (WarmGun, Dec 2011)
Designing 4 Emotion (WarmGun, Dec 2011)
Designing 4 Emotion (WarmGun, Dec 2011)
Designing 4 Emotion (WarmGun, Dec 2011)
Designing 4 Emotion (WarmGun, Dec 2011)
Designing 4 Emotion (WarmGun, Dec 2011)
Designing 4 Emotion (WarmGun, Dec 2011)
Designing 4 Emotion (WarmGun, Dec 2011)
Designing 4 Emotion (WarmGun, Dec 2011)
Designing 4 Emotion (WarmGun, Dec 2011)
Designing 4 Emotion (WarmGun, Dec 2011)
Designing 4 Emotion (WarmGun, Dec 2011)
Designing 4 Emotion (WarmGun, Dec 2011)
Designing 4 Emotion (WarmGun, Dec 2011)
Designing 4 Emotion (WarmGun, Dec 2011)
Designing 4 Emotion (WarmGun, Dec 2011)
Designing 4 Emotion (WarmGun, Dec 2011)
Designing 4 Emotion (WarmGun, Dec 2011)
Designing 4 Emotion (WarmGun, Dec 2011)
Designing 4 Emotion (WarmGun, Dec 2011)
Designing 4 Emotion (WarmGun, Dec 2011)
Designing 4 Emotion (WarmGun, Dec 2011)
Designing 4 Emotion (WarmGun, Dec 2011)
Designing 4 Emotion (WarmGun, Dec 2011)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Designing 4 Emotion (WarmGun, Dec 2011)

13,234

Published on

slides for my talk at Warm Gun conf (Dec 2011, SF)

slides for my talk at Warm Gun conf (Dec 2011, SF)

Published in: Business, Technology
4 Comments
24 Likes
Statistics
Notes
No Downloads
Views
Total Views
13,234
On Slideshare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
137
Comments
4
Likes
24
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Designing 4 Emotion withSex, Love, &Violence.
  • 2. WARNING!!!this deck is guaranteed to offend,provide tragically incorrectadvice, and perhaps get you arrested. Fucking Deal with it.
  • 3. [This Talk]• Be Different, Take Risk!!!• Stand 4SOMEthing.(or u stand 4 NOthing.)• Tap Into Humanity: Fear, SEX, Power, etc.• Be a Hero, or a Villain.(just don’t fucking BOREme.)• Pictures, Text, Music: they all say 1000 words.• When It Works, Double Down.• Be Yourself… Only More SoKISS: Keep It Simple, Stupid.
  • 4. WARNING:[BlatantFucking Commercial Ahead]
  • 5. [DaveMcClure]2001-2011:• Startup Investor: 500 Startups, Founders Fund• Tech Marketing: PayPal, Simply Hired, Mint.com• Advisor, Investor: 200+ Startups• Conferences:Warm Gun, Lean Startup, SMASH• Stanford Lecturer: Facebook, Startup Metrics80’s & 90’s:• Entrepreneur: Founder/CEO Aslan Computing (acq.)• Developer: Windows Apps / SQL DB Admin• User Groups: E-Commerce, Internet, Client-Server• Engineer: Johns Hopkins ‘88, BS Eng / Applied Math
  • 6. 500 Startups Seed Fund &Accelerator (240+ companies, 15+ countries)• Design• Data• Distribution
  • 7. [Interesting Shit]
  • 8. Read GeoffreyMiller.Sex +Evolution +Consumer Mktg=AwesomeSauce.
  • 9. More GreatShit. Psychology +Comics 
  • 10. [Geek Renaissance]• Tech Innovation• Finance Innovation• Design Innovation• Social Innovation• Global Innovation• Gender Innovation
  • 11. [Designing 4Emotion]
  • 12. BeDifferentTake Risk.
  • 13. BeDifferent.• Take Risk Early. U Have Nothing 2 Lose.• Playing it Safe = Death.• Pissing People Off is OK. (in fact, #WINNING)• U Can’t Build Brandaround INDIFFERENCE.• Love *or*Hate are Ok. Both are Good Signal.
  • 14. CHANGE. PEACE.POWER. SEX. Stand 4 SOMEthing. (or stand 4 NO-thing)
  • 15. Stand 4 SOMEthing, or Stand 4 NOthing.• Be Iconic.• Single word or emotion.• Don’t be afraid 2b Hated.• Don’t be afraid 2b Shamed.• Aim for the Moon. [Land on the Roof]
  • 16. Tap Into Humanity Fear, Sex, Power
  • 17. Tap Into Humanity• Fear: What u run from• Sex: Who we love, lust 4• Power: Ability 2 Control Ur World• Family: Find Ur Tribe.• Anger: Fight 4 Ur Right [2 Party]
  • 18. Be a HeroBe a Villain
  • 19. Be a Hero… or Villain• Who do u LOVE, Admire, Want 2 B?• Who do u HATE, Despise, [secretly] jealous?• Whatever u are Drawn 2• Just Don’t Be BORING.• Again: Indifference = Death.
  • 20. Say 1000 words.[or just 1 Finger]
  • 21. Say1000words.• 1 awesome picture.• 3powerful words, or a few sentences.• 30 sec meaningfulmusic or video.• Less is more.note: these slides are notless.
  • 22. If/When It Works Double Down.
  • 23. When It Works, Double Down.• If someone loves u, it’s working.• If someone hates u, it’s working.• Once u get signal, try iteration, repetition.• Once u get repetition, try variation.• Good artists COPY; great artists STEAL(from themSELVES!)
  • 24. Be Your SELF.(But Be Ur SUPER Self)
  • 25. Always Be Your [SUPER] Self• Start from the Heart.• Be Yourself. Be Authentic. Be Comfortable.• But: the MOST AWESOME, PASSIONATE u.• Find a feeling or emotion u can sustain• [sometimes even weakness can be ok]
  • 26. NEGATIVE Emotion Examples Fear, Anger, Sadness, Pain, Pathetic, Pariah
  • 27. POSITIVE Emotion Examples Humor, Sex, Power, Daredevils, Babies & Kittens

×