Designing 4 Emotion     withSex, Love, &Violence.
WARNING!!!this deck is guaranteed to offend,provide tragically incorrectadvice,  and perhaps get you arrested.         Fuc...
[This Talk]•   Be Different, Take Risk!!!•   Stand 4SOMEthing.(or u stand 4 NOthing.)•   Tap Into Humanity: Fear, SEX, Pow...
WARNING:[BlatantFucking Commercial Ahead]
[DaveMcClure]2001-2011:• Startup Investor: 500 Startups, Founders Fund• Tech Marketing: PayPal, Simply Hired, Mint.com• Ad...
500 Startups    Seed Fund &Accelerator            (240+ companies, 15+ countries)• Design• Data• Distribution
[Interesting Shit]
Read GeoffreyMiller.Sex +Evolution +Consumer Mktg=AwesomeSauce.
More GreatShit.  Psychology +Comics 
[Geek Renaissance]•   Tech Innovation•   Finance Innovation•   Design Innovation•   Social Innovation•   Global Innovation...
[Designing 4Emotion]
BeDifferentTake Risk.
BeDifferent.•   Take Risk Early. U Have Nothing 2 Lose.•   Playing it Safe = Death.•   Pissing People Off is OK. (in fact,...
CHANGE.                           PEACE.POWER.                             SEX.          Stand 4 SOMEthing.          (or s...
Stand 4 SOMEthing,           or Stand 4 NOthing.•   Be Iconic.•   Single word or emotion.•   Don’t be afraid 2b Hated.•   ...
Tap Into Humanity Fear, Sex, Power
Tap Into Humanity•   Fear: What u run from•   Sex: Who we love, lust 4•   Power: Ability 2 Control Ur World•   Family: Fin...
Be a HeroBe a Villain
Be a Hero… or Villain•   Who do u LOVE, Admire, Want 2 B?•   Who do u HATE, Despise, [secretly] jealous?•   Whatever u are...
Say 1000 words.[or just 1 Finger]
Say1000words.•   1 awesome picture.•   3powerful words, or a few sentences.•   30 sec meaningfulmusic or video.•   Less is...
If/When It Works   Double Down.
When It Works, Double Down.• If someone loves u, it’s working.• If someone hates u, it’s working.• Once u get signal, try ...
Be Your SELF.(But Be Ur SUPER Self)
Always Be Your [SUPER] Self•   Start from the Heart.•   Be Yourself. Be Authentic. Be Comfortable.•   But: the MOST AWESOM...
NEGATIVE Emotion Examples   Fear, Anger, Sadness,   Pain, Pathetic, Pariah
POSITIVE Emotion Examples     Humor, Sex, Power, Daredevils, Babies & Kittens
Upcoming SlideShare
Loading in...5
×

Designing 4 Emotion (WarmGun, Dec 2011)

13,339

Published on

slides for my talk at Warm Gun conf (Dec 2011, SF)

Published in: Business, Technology
4 Comments
24 Likes
Statistics
Notes
No Downloads
Views
Total Views
13,339
On Slideshare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
137
Comments
4
Likes
24
Embeds 0
No embeds

No notes for slide

Transcript of "Designing 4 Emotion (WarmGun, Dec 2011)"

  1. 1. Designing 4 Emotion withSex, Love, &Violence.
  2. 2. WARNING!!!this deck is guaranteed to offend,provide tragically incorrectadvice, and perhaps get you arrested. Fucking Deal with it.
  3. 3. [This Talk]• Be Different, Take Risk!!!• Stand 4SOMEthing.(or u stand 4 NOthing.)• Tap Into Humanity: Fear, SEX, Power, etc.• Be a Hero, or a Villain.(just don’t fucking BOREme.)• Pictures, Text, Music: they all say 1000 words.• When It Works, Double Down.• Be Yourself… Only More SoKISS: Keep It Simple, Stupid.
  4. 4. WARNING:[BlatantFucking Commercial Ahead]
  5. 5. [DaveMcClure]2001-2011:• Startup Investor: 500 Startups, Founders Fund• Tech Marketing: PayPal, Simply Hired, Mint.com• Advisor, Investor: 200+ Startups• Conferences:Warm Gun, Lean Startup, SMASH• Stanford Lecturer: Facebook, Startup Metrics80’s & 90’s:• Entrepreneur: Founder/CEO Aslan Computing (acq.)• Developer: Windows Apps / SQL DB Admin• User Groups: E-Commerce, Internet, Client-Server• Engineer: Johns Hopkins ‘88, BS Eng / Applied Math
  6. 6. 500 Startups Seed Fund &Accelerator (240+ companies, 15+ countries)• Design• Data• Distribution
  7. 7. [Interesting Shit]
  8. 8. Read GeoffreyMiller.Sex +Evolution +Consumer Mktg=AwesomeSauce.
  9. 9. More GreatShit. Psychology +Comics 
  10. 10. [Geek Renaissance]• Tech Innovation• Finance Innovation• Design Innovation• Social Innovation• Global Innovation• Gender Innovation
  11. 11. [Designing 4Emotion]
  12. 12. BeDifferentTake Risk.
  13. 13. BeDifferent.• Take Risk Early. U Have Nothing 2 Lose.• Playing it Safe = Death.• Pissing People Off is OK. (in fact, #WINNING)• U Can’t Build Brandaround INDIFFERENCE.• Love *or*Hate are Ok. Both are Good Signal.
  14. 14. CHANGE. PEACE.POWER. SEX. Stand 4 SOMEthing. (or stand 4 NO-thing)
  15. 15. Stand 4 SOMEthing, or Stand 4 NOthing.• Be Iconic.• Single word or emotion.• Don’t be afraid 2b Hated.• Don’t be afraid 2b Shamed.• Aim for the Moon. [Land on the Roof]
  16. 16. Tap Into Humanity Fear, Sex, Power
  17. 17. Tap Into Humanity• Fear: What u run from• Sex: Who we love, lust 4• Power: Ability 2 Control Ur World• Family: Find Ur Tribe.• Anger: Fight 4 Ur Right [2 Party]
  18. 18. Be a HeroBe a Villain
  19. 19. Be a Hero… or Villain• Who do u LOVE, Admire, Want 2 B?• Who do u HATE, Despise, [secretly] jealous?• Whatever u are Drawn 2• Just Don’t Be BORING.• Again: Indifference = Death.
  20. 20. Say 1000 words.[or just 1 Finger]
  21. 21. Say1000words.• 1 awesome picture.• 3powerful words, or a few sentences.• 30 sec meaningfulmusic or video.• Less is more.note: these slides are notless.
  22. 22. If/When It Works Double Down.
  23. 23. When It Works, Double Down.• If someone loves u, it’s working.• If someone hates u, it’s working.• Once u get signal, try iteration, repetition.• Once u get repetition, try variation.• Good artists COPY; great artists STEAL(from themSELVES!)
  24. 24. Be Your SELF.(But Be Ur SUPER Self)
  25. 25. Always Be Your [SUPER] Self• Start from the Heart.• Be Yourself. Be Authentic. Be Comfortable.• But: the MOST AWESOME, PASSIONATE u.• Find a feeling or emotion u can sustain• [sometimes even weakness can be ok]
  26. 26. NEGATIVE Emotion Examples Fear, Anger, Sadness, Pain, Pathetic, Pariah
  27. 27. POSITIVE Emotion Examples Humor, Sex, Power, Daredevils, Babies & Kittens
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×