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Creating Successful Developer Programs
 

Creating Successful Developer Programs

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Presentation for 'Business of APIs' Conference, San Francisco, 10/15/07, Dave McClure.

Presentation for 'Business of APIs' Conference, San Francisco, 10/15/07, Dave McClure.

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  • Thanks for the post. Here’s a free developer program you can join to increase your knowledge and credibility in cloud application development. Get certified and bid on Caspio-specific projects to earn more money http://blog.caspio.com/news/announcing-caspio-certification-and-developer-network/
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    Creating Successful Developer Programs Creating Successful Developer Programs Presentation Transcript

    • Creating Successful Developer Programs: All About the Geeks Dave McClure Master of 500 Hats http://www.500hats.com http://500hats.typepad.com
    • 7 Habits of Highly Successful Developer Programs
      • Audience : Identify Your Main Geeks
      • Product : Make Sure It’s Cool
      • Geeks : Takes One to Know One
      • Metrics : You Get What You Measure
      • Biz Model : Bake it into the API
      • Education : What Lombardi Said…
      • Marketing : Sell Them, Not You
    • Who’s Your Audience?
      • Who are you trying to reach?
        • end-customer
        • developers
          • indies?
          • small co’s?
          • enterprise partners?
      • What Makes Them Tick?
      • What Problems Do They Have?
      • Are there geeks who are ALREADY solving your customers’ problems?
        • if so, find & recruit them to your cause
        • if not… better find some fast.
    • Your Product = Better be Cool
      • To get Geeks behind your product, it needs to be Cool
        • cool = new, innovative, useful, latest tech
      • If it ain’t cool, MAKE it cool.
      • Provide [code] examples
      • Find developers who are already solving the problem; see if they will use your tools
        • if not, back to the drawing board
      • Your #1 Job is to help geeks:
        • 1) Make Money, OR
        • 2) Become Famous
        • (either one works)
    • Your Team = More Geeks
      • Q1: Are you a Geek?
        • A: if Yes -> Good. Now Go Find some More
        • A: if No -> STOP. Do not Pass Go. Do Not Collect $200
      • Hire EXTROVERTED Geeks (tough)
        • Bloggers / Writers
        • IRC / Wiki / Forum Addicts
        • Hang Out at Conferences & Draw a Crowd
        • Enjoy writing code samples & helping others
      • Recruit “Geek Advisory Board” with Target Expertise
        • Target Languages / Platforms
        • Customer Verticals
        • Already Successful / Making Money / Well-Known
    • Geek Metrics
      • Have Some.
      • Aligned with overall
      • business goals.
      • Examples:
        • # new customers
        • # downloads
        • # active developers
        • # transactions
        • $ revenue from APIs
      • TIP #1: Make Sure Your (non-Geek) Boss / Business Unit signs off on your metrics & goals
      • TIP #2: Assume <1% of downloads convert to active use
    • API Biz Model = Biz Model
      • Bake your Business Model into your API
        • no free rides, unless your product is free
      • Ultimately, your API is just a [hopefully] big business development deal
        • if your API helps geeks make $$$, YOU WIN!
    • Education = It’s The Only Thing
      • To Win , You Must Educate (Product Mktg)
      • To Educate , You Must Speak (Blog)
      • To Speak , You Must Do/Show (Code Examples)
      • TIP: DO NOT REQUIRE REGISTRATION OR LOGIN TO EDUCATE. EVER.
      • PERHAPS Require Reg / Login to Make Money / Get Fame ( but only if absolutely necessary )
      • EARLY BETA PROGRAMS = VIRTUE
      • NDAs & LEGAL DOCUMENTS = CARDINAL SIN
    • Marketing = Sell The Geeks, Not You
      • What do Geeks Crave?
        • Respect (always)
        • Attention (sometimes)
        • Money (sometimes)
      • If you help them -> BFF
      • Sell Your Best Geeks, Others Will Follow
        • Product Directory of 3 rd -party apps / services
        • Preferred / Certified developer program
        • Affiliate / Incentives for your geeks
        • $end them a $teady $tream of customer$