Forging a new path in Resort Real Estate Marketing & Sales
Dan Bruder
BBR Consulting
www.BBRRealEstate.com

Question…

What is the
Resort Real Estate
buyer hearing?

7.2%
Unemployment is 6.6%
6.2%
5.6%
5.0%
4.9%
4.8%

climbing 7.2%
Unemployment is 6.6%
6.2%
5.6%
5.0%
4.9%
4.8%

Consumer Confidence is
108.0
61.4
50.4
38.8 44.9 38.6
37.7
May '07 May '08 June July August September October November December January

Consumer Confidence is
108.0
falling
61.4
50.4
38.8 44.9 38.6
37.7
May '07 May '08 June July August September October November December January

to the lowest level since…

…1967

Foreclosure filings reached

Foreclosure filings reached
2.3 million in 2008

that’s 81% more than 2007…
2.3
Million
1.3
Million
700,000
2006 2007 2008

…and 225% more than 2006
2.3
Million
1.3
Million
700,000
2006 2007 2008

Money is…

Money is… ...tight

Does it seem like every...

Does it seem like every...

Does it seem like every...

Does it seem like every...

Does it seem like every...

Does it seem like every...

Does it seem like every...
talks about the…

Recession?

Another question…

Does your company’s product and
message connect with today’s
buyer?

Think about it…

Today’s buyer listens to…

Today’s buyer listens to…

Today’s buyer listens to…

Today’s buyer listens to…

Today’s buyer listens to…

Today’s buyer listens to…

Today’s buyer listens to…

Today’s buyer listens to…

Today’s buyer listens to…

Today’s buyer listens to…

Today’s buyer listens to…

Today’s buyer listens to…

Today’s buyer listens to…

Are you connecting with
today’s buyer?

BBR’s Approach…

1. Understand the Environment - Buyer
2. Understand the Product
3. Understand the Financial Impact

and…

Connect all three
Environment
Product
- Buyer
Financial
Impact

Last
question…

Are you prepared for…

Dan Bruder
BBR Consulting
www.BBRRealEstate.com

Sources:
The Conference Board
Bureau of Labor Statistics
Photos - Flickr
Dan Bruder
BBR Consulting
www.BBRRealEstate.com