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Social Media Monitoring and Reporting Services
 

Social Media Monitoring and Reporting Services

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Do you know how your brand is perceived online? Learn about the different kinds of reports you can get to better understand your band's online perception and effectiveness.

Do you know how your brand is perceived online? Learn about the different kinds of reports you can get to better understand your band's online perception and effectiveness.

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  • Whereas the pills are the social media strategies to fix a brand’s online health.
  • We also do: Influence analysis
  • Produced as three separate reports A report on key trends driving business change online for Syngenta A 96 page in-depth analysis report that looked at audiences, emergent topics of importance by audience,
  • Sample from the report showing the distribution of topical associations to each brand

Social Media Monitoring and Reporting Services Social Media Monitoring and Reporting Services Presentation Transcript

  • Social media monitoring Market intelligence. Real-time.
  • What is social media monitoring? Your Brand It’s online health
  • What can we do for you?
    • We can create bespoke online market intelligence reports & analysis:
      • Understand consumer perceptions on key issues which are relevant to the client (environment, politics, etc).
      • Understand a brand’s online reputation examining how target groups see the brand, its industry and competitors.
      • Mine competitive intelligence and understand how competitors position themselves and their products online
      • Gain consumer insights and learn what matters to consumers online in a particular product or product category.
  • What can we do for you?
    • Empower you to create your own tracking and reports.
    • We can provide you with the tools and training you need to monitoring online opinions in an ongoing listening programs
    • Benefits
      • Provide a new ongoing service offering to your clients
      • Provide a more holistic reports and analysis on brand and consumer research reports
      • Unbiased views on brands, products, industries and issues
      • Differentiate yourself from other research agencies
  • We use the Attentio Brand Dashboard™
    • Multi-language and multi-country analysis: 50 languages. Reporting in 19
    • Coverage
      • Online News sources, Blogs, Forums, YouTube, Twitter, DailyMotion
    • Experience many sectors, especially automotive, pharma, mobile and telecom, electronic consumer goods, travel, governmental
    • Multi-dimensional scaling (MDS) analysis
    • Used by many bluechip brands: Samsung, Lexus, Johnson & Johnson, Lexus, Green Party and others.
    • Low entry pricing
  • Markets & languages covered
    • Attentio Brand Dashboard is based on technology that allows to track all languages including Arabic , Asian characters or Russian .
    • Most European markets and US have extensive social media coverage in Attentio Brand Dashboard. Other countries, including Arabic countries and Asia, are covered partially but the coverage can easily be extended for any specific market or region if there is such interest.
    • Attentio Brand Dashboard allows you to filter your results based on language , region , topic or type of source (e.g. news, forums, blogs, YouTube and Twitter), which gives your projects flexibility and enables you to compare different target groups.
  • Attentio Brand Dashboard™
    • Analyse the buzz around your brands or products across social media sources and online news.
    • Monitor up to 40 Brands or keyword profiles across 20 million blogs, 1000s of news and influential sources, 1000s of Forums, Twitter feeds (and other microblogging sources), Video logs (YouTube & DailyMotion)
    • Analyse the information by  source, topic, country and or language (depending how your set up your Dashboard).
    • Key features:
    • Monitoring trend charts
    • Email alerts
    • Multi-language sentiment analysis
    • Topic detection
    • Access to buzz files  (CSV files)
    • Access to Chart Builder ™ for creating your custom charts
    • Attentio Brand Maps ™  
    • Historical scan 1 month back in time from set-up (additional historical time available upon request)
  • Reporting and monitoring services/tools and costs
  • Attentio Insights™ Report
    • Used for
    • To gain a deeper understanding of how your brands are perceived online.
    • Insights reports can help you answer specific questions on key concerns regarding your brands and products and issues around them, or tell you how your brand is positioned in Social Media.
    • We have experience in supplying insights reports in most industry sectors: automotive, pharma, mobile and telecom, electronic consumer goods, travel, governmental industry sectors
    • Brand Dashboard
    • Brand Maps
    • HTC Brand Scenario Planner
    TOOLS USED
  • Conversational Audit
    • Used for
    • This is a bespoke online audit report which looks at your brands and those of your competitors to understand their conversational dynamics.
    • It helps you understand your brand's perception in social media channels, its perceived strength's and weaknesses, key audiences and channels, brand sentiments, and the key topics people associate with your brand.
    “ Attentio enables brand owners to monitor sentiments as articulated by journalists, bloggers and online consumers. Detecting positive and negative attitudes early is an essential part of active brand reputation management.”
    • Brand Dashboard
    • Brand Maps
    • HTC Brand Scenario Planner
    TOOLS USED
    • Used for
    • To provide a real time measurement for online Brand Reputation
    • Understand your strengths versus your competitors
    • Identify weaknesses and opportunities in strategy
    • Create winning brand positions fit for your empowered consumers.
    Brand reputation & Planning
    • Brand Dashboard
    • Brand Maps
    • HTC Brand Scenario Planner
    TOOLS USED
  • Tool licensing & ongoing reporting
    • Attentio Brand Dashboard
    • Automated online application, (ASP model)
    • White label version available (additional setup cost)
    • Free Trial available
    • Attentio Buzz Report
      • Periodic reports, market research format
      • Target: Fortune 1000 and channels
  • Additional services
    • Influencers list :
    • Identifying key online influencers in each market
    • Online Dashboard training (usage and setup):
    • First session is Free with every Attentio Dashboard license purchase.
    • Face to face in-house training
    • Can be arranged for in-house staff to enable them to perform their own analysis
    • Strategy and planning services
    • Turning findings into market strategies
  • Pricing
  • Sample case: Syngenta
    • BRIEF
    • In preparation for their global strategy, Syngenta global wanted to have a better understanding of their online audiences and perceptions of their brand and recommendations on how to correct misperceptions about their business.
    • APPROACH
    • Created a 3 stage bespoke analysis process which included:
      • 1) DATA COLLECTION: Starting with a group session to collect what people knew, confirmed by a global internal survey.
      • 2) ANALYSIS: Included a) A data analysis of their own reports b) blogger influence and impact c) media analysis looking at the way Syngenta communicates today
      • 3) REPORTING AND VALIDATION
  • Sample case: Syngenta Sample pages from the Audit report
    • Deliverables
    • 1) An initial trends report
    • 2) A 96 page analysis report covering :
      • Key audiences and perceptions of each
      • Key emergent themes / topics for each audience
      • A deep-dive into NGO perceptions
      • Messaging & conversation engagement approaches for each
      • Media channel analysis looking at influence by media to each audience
      • Gap analysis of existing media plans versus real needs
      • A blog outreach and opportunities
      • A content and message approach and requirement
    • 3) A 10 pg executive summary and SWOT analysis around key emergent themes
    • BRIEF
    • In preparation for the Dutch launch of the new range of Bada phones, Samsung wanted to understand their market positioning against Apple, HTC and Blackberry and commissioned an Insights Report along with a Conversational Marketing strategy .
    Case: Samsung NL Sample from the report showing the distribution of topical associations to each brand
  • Sample case: Samsung NL
    • DELIVERY
    • DATA COLLECTION: We started with tracking 3 months of historical brand opinion across Dutch Social networks, Twitter, social video and online news sources
    • ANALYSIS & REPORTING: We created a custom report looking at how Dutch consumers viewed Samsung and the other brands we measured
    • STRATEGY FORMULATION: We created a detailed Social media strategy recommendation and product positioning plan on their target launch KPIs that would enable them to cut through the noise and spark conversations across the region.
  • CALL NOW FOR A FREE DEMO! Douglas M. Smith HolyTornado! Tel: +44 (0) 7724 039 168 Email: douglas@holytornado.co.uk For more information about Attentio products, please visit www.attentio.com