By	  David	  Martin	  |	  	  davelikesthis.com/8evolutionTuesday, March 20, 2012
FACEBOOK IN 2012Tuesday, March 20, 2012
FACEBOOK IN 2012         850	  million	  monthly	  active	  usersTuesday, March 20, 2012
FACEBOOK IN 2012         850	  million	  monthly	  active	  users         483	  million	  daily	  active	  usersTuesday, M...
FACEBOOK IN 2012         850	  million	  monthly	  active	  users         483	  million	  daily	  active	  users         4...
FACEBOOK IN 2012         850	  million	  monthly	  active	  users         483	  million	  daily	  active	  users         4...
FACEBOOK IN 2012         850	  million	  monthly	  active	  users         483	  million	  daily	  active	  users         4...
THE NEW TIMELINES LAYOUTTuesday, March 20, 2012
THE NEW TIMELINES LAYOUT         Introduced	  to	  Pages	  on	  Feb.	  29th	  Tuesday, March 20, 2012
THE NEW TIMELINES LAYOUT         Introduced	  to	  Pages	  on	  Feb.	  29th	           Grace	  period	  until	  March	  31...
THE NEW TIMELINES LAYOUT         Introduced	  to	  Pages	  on	  Feb.	  29th	           Grace	  period	  until	  March	  31...
THE NEW TIMELINES LAYOUT         Introduced	  to	  Pages	  on	  Feb.	  29th	           Grace	  period	  until	  March	  31...
Whats	  New	  w ith	  Timelines?Tuesday, March 20, 2012
Whats	  New	  w ith	  Timelines?         Cover	  Image         Profile	  Picture         About	  Section         App	  Disp...
Whats	  New	  w ith	  Timelines?         Cover	  Image                          Friend	  Feed         Profile	  Picture    ...
1.	  Cover	  Image                          2.	  Profile	  Picture                          3.	  Timeline                  ...
COVER IMAGETuesday, March 20, 2012
COVER IMAGE RESTRICTIONSTuesday, March 20, 2012
COVER IMAGE RESTRICTIONS         851	  x	  315	  pixels	  (min.	  399	  pixels	  wide)Tuesday, March 20, 2012
COVER IMAGE RESTRICTIONS         851	  x	  315	  pixels	  (min.	  399	  pixels	  wide)         Make	  it	  stand	  out;	  ...
COVER IMAGE RESTRICTIONS         851	  x	  315	  pixels	  (min.	  399	  pixels	  wide)         Make	  it	  stand	  out;	  ...
COVER IMAGE RESTRICTIONS         851	  x	  315	  pixels	  (min.	  399	  pixels	  wide)         Make	  it	  stand	  out;	  ...
COVER IMAGE RESTRICTIONS         851	  x	  315	  pixels	  (min.	  399	  pixels	  wide)         Make	  it	  stand	  out;	  ...
COVER IMAGE RESTRICTIONS         851	  x	  315	  pixels	  (min.	  399	  pixels	  wide)         Make	  it	  stand	  out;	  ...
GREAT COVER IMAGE EXAMPLESTuesday, March 20, 2012
GREAT COVER IMAGE EXAMPLESTuesday, March 20, 2012
PROFILE PICTURETuesday, March 20, 2012
PROFILE PICTURE         180	  x	  180	  pixels	  –	  gets	  resized	  to	  32	  x	  32	  pixelsTuesday, March 20, 2012
PROFILE PICTURE         180	  x	  180	  pixels	  –	  gets	  resized	  to	  32	  x	  32	  pixels         Follows	  you	  ar...
PROFILE PICTURE         180	  x	  180	  pixels	  –	  gets	  resized	  to	  32	  x	  32	  pixels         Follows	  you	  ar...
PROFILE PICTURE         180	  x	  180	  pixels	  –	  gets	  resized	  to	  32	  x	  32	  pixels         Follows	  you	  ar...
PROFILE PICTURE         180	  x	  180	  pixels	  –	  gets	  resized	  to	  32	  x	  32	  pixels         Follows	  you	  ar...
COMBINING PROFILE PICTURE & COVER IMAGETuesday, March 20, 2012
ABOUT SECTIONTuesday, March 20, 2012
ABOUT SECTION         155	  characters	  longTuesday, March 20, 2012
ABOUT SECTION         155	  characters	  long         Good	  to	  include	  URL	  (start	  with	  http://	  to	  make	  it...
ABOUT SECTION         155	  characters	  long         Good	  to	  include	  URL	  (start	  with	  http://	  to	  make	  it...
ABOUT SECTION         155	  characters	  long         Good	  to	  include	  URL	  (start	  with	  http://	  to	  make	  it...
ABOUT SECTION         155	  characters	  long         Good	  to	  include	  URL	  (start	  with	  http://	  to	  make	  it...
APP DISPLAYTuesday, March 20, 2012
APP DISPLAY           Only	  4	           displayed         	  –users	  must	  click	  the	  drop	  down	  /	  more	  arro...
APP DISPLAY           Only	  4	           displayed         	  –users	  must	  click	  the	  drop	  down	  /	  more	  arro...
APP DISPLAY           Only	  4	           displayed         	  –users	  must	  click	  the	  drop	  down	  /	  more	  arro...
APP DISPLAY           Only	  4	           displayed         	  –users	  must	  click	  the	  drop	  down	  /	  more	  arro...
HIGHLIGHT FEEDTuesday, March 20, 2012
HIGHLIGHT FEED         Allows	  users	  ability	  to	  choose	  how	           they	  interact	  with	  your	  pageTuesday...
HIGHLIGHT FEED         Allows	  users	  ability	  to	  choose	  how	           they	  interact	  with	  your	  page       ...
HIGHLIGHT FEED         Allows	  users	  ability	  to	  choose	  how	           they	  interact	  with	  your	  page       ...
HIGHLIGHT FEED         Allows	  users	  ability	  to	  choose	  how	           they	  interact	  with	  your	  page       ...
TIMELINE NAVIGATIONTuesday, March 20, 2012
TIMELINE NAVIGATION         Allows	  users	  to	  easily	  navigate	  your	  page	  by	  dateTuesday, March 20, 2012
TIMELINE NAVIGATION         Allows	  users	  to	  easily	  navigate	  your	  page	  by	  date         Since	  users	  can	...
TIMELINE NAVIGATION         Allows	  users	  to	  easily	  navigate	  your	  page	  by	  date         Since	  users	  can	...
TIMELINE NAVIGATION CONT’DTuesday, March 20, 2012
TIMELINE NAVIGATION CONT’D         Statistics	  box	  appears	  at	  the	  end	  of	           each	  monthTuesday, March ...
TIMELINE NAVIGATION CONT’D         Statistics	  box	  appears	  at	  the	  end	  of	           each	  month         Shows	...
ACTIVITY FEEDTuesday, March 20, 2012
ACTIVITY FEED         Activity	  Feed	  is	  the	  new	  WallTuesday, March 20, 2012
ACTIVITY FEED         Activity	  Feed	  is	  the	  new	  Wall         Facebook’s	  Edgerank	  algorithm	  decides	  which	...
ACTIVITY FEED         Activity	  Feed	  is	  the	  new	  Wall         Facebook’s	  Edgerank	  algorithm	  decides	  which	...
ACTIVITY FEED         Activity	  Feed	  is	  the	  new	  Wall         Facebook’s	  Edgerank	  algorithm	  decides	  which	...
PIN POSTSTuesday, March 20, 2012
PIN POSTS         Pinning	  posts	  keeps	  it	  at	  the	  top	  of	  your	  activity	  feed	           for	  7	  daysTue...
PIN POSTS         Pinning	  posts	  keeps	  it	  at	  the	  top	  of	  your	  activity	  feed	           for	  7	  days   ...
PIN POSTS         Pinning	  posts	  keeps	  it	  at	  the	  top	  of	  your	  activity	  feed	           for	  7	  days   ...
PIN POSTS         Pinning	  posts	  keeps	  it	  at	  the	  top	  of	  your	  activity	  feed	           for	  7	  days   ...
FRIEND FEEDTuesday, March 20, 2012
FRIEND FEED         Focuses	  on	  highlighting	  the	  users’	  friends’	  interaction	           with	  the	  page.Tuesd...
FRIEND FEED         Focuses	  on	  highlighting	  the	  users’	  friends’	  interaction	           with	  the	  page.     ...
FRIEND FEED         Focuses	  on	  highlighting	  the	  users’	  friends’	  interaction	           with	  the	  page.     ...
FRIEND FEED         Focuses	  on	  highlighting	  the	  users’	  friends’	  interaction	           with	  the	  page.     ...
MILESTONESTuesday, March 20, 2012
MILESTONES         Used	  to	  highlight	  important	  dates	  &	  events	  Tuesday, March 20, 2012
MILESTONES         Used	  to	  highlight	  important	  dates	  &	  events	           Admins	  set	  the	  date	  of	  mile...
MILESTONES         Used	  to	  highlight	  important	  dates	  &	  events	           Admins	  set	  the	  date	  of	  mile...
MILESTONES         Used	  to	  highlight	  important	  dates	  &	  events	           Admins	  set	  the	  date	  of	  mile...
STARRED STORIESTuesday, March 20, 2012
STARRED STORIES         Similar	  to	  Milestones	  but	  not	  as	  big	  of	  an	  eventTuesday, March 20, 2012
STARRED STORIES         Similar	  to	  Milestones	  but	  not	  as	  big	  of	  an	  event         Any	  post	  can	  be	 ...
STARRED STORIES         Similar	  to	  Milestones	  but	  not	  as	  big	  of	  an	  event         Any	  post	  can	  be	 ...
STARRED STORIES         Similar	  to	  Milestones	  but	  not	  as	  big	  of	  an	  event         Any	  post	  can	  be	 ...
PRIVATE MESSAGETuesday, March 20, 2012
PRIVATE MESSAGE         Fans	  and	  non-­‐fans	  can	  send	  messages	  to	  pagesTuesday, March 20, 2012
PRIVATE MESSAGE         Fans	  and	  non-­‐fans	  can	  send	  messages	  to	  pages         This	  feature	  can	  be	  t...
PRIVATE MESSAGE         Fans	  and	  non-­‐fans	  can	  send	  messages	  to	  pages         This	  feature	  can	  be	  t...
PRIVATE MESSAGE         Fans	  and	  non-­‐fans	  can	  send	  messages	  to	  pages         This	  feature	  can	  be	  t...
PRIVATE MESSAGE         Fans	  and	  non-­‐fans	  can	  send	  messages	  to	  pages         This	  feature	  can	  be	  t...
ADMIN PANELTuesday, March 20, 2012
ADMIN PANEL         Appears	  at	  the	  top	  of	  your	  pageTuesday, March 20, 2012
ADMIN PANEL         Appears	  at	  the	  top	  of	  your	  page         Can	  be	  hidden	  from	  view	  Tuesday, March 2...
ADMIN PANEL         Appears	  at	  the	  top	  of	  your	  page         Can	  be	  hidden	  from	  view	           Allows	...
ADMIN PANEL         Appears	  at	  the	  top	  of	  your	  page         Can	  be	  hidden	  from	  view	           Allows	...
ACTIVITY LOGTuesday, March 20, 2012
ACTIVITY LOG         Allows	  admins	  to	  see	  page	  activity	  broken	  down	  by	           categoryTuesday, March 2...
ACTIVITY LOG         Allows	  admins	  to	  see	  page	  activity	  broken	  down	  by	           category         Provide...
WRAP UPTuesday, March 20, 2012
WRAP UP         Timelines	  become	  mandatory	  as	  of	  March	  31st	  2012.	  	  Tuesday, March 20, 2012
WRAP UP         Timelines	  become	  mandatory	  as	  of	  March	  31st	  2012.	  	           Default	  landing	  pages	  ...
WRAP UP         Timelines	  become	  mandatory	  as	  of	  March	  31st	  2012.	  	           Default	  landing	  pages	  ...
WRAP UP         Timelines	  become	  mandatory	  as	  of	  March	  31st	  2012.	  	           Default	  landing	  pages	  ...
WRAP UP         Timelines	  become	  mandatory	  as	  of	  March	  31st	  2012.	  	           Default	  landing	  pages	  ...
LEARN MORE ABOUT USING FACEBOOK TO BUILD YOUR LISTTuesday, March 20, 2012
LEARN MORE ABOUT USING FACEBOOK TO BUILD YOUR LIST         Visit:         http://www.davelikesthis.com/jevolutionTuesday, ...
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Facebook timelines-for-pages

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In this guide we are going to go over all the new changes Facebook has forced upon page owners. There are a great many changes and, whether or not you like them, they are very likely here to stay - at least for a while.

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Facebook timelines-for-pages

  1. 1. By  David  Martin  |    davelikesthis.com/8evolutionTuesday, March 20, 2012
  2. 2. FACEBOOK IN 2012Tuesday, March 20, 2012
  3. 3. FACEBOOK IN 2012 850  million  monthly  active  usersTuesday, March 20, 2012
  4. 4. FACEBOOK IN 2012 850  million  monthly  active  users 483  million  daily  active  usersTuesday, March 20, 2012
  5. 5. FACEBOOK IN 2012 850  million  monthly  active  users 483  million  daily  active  users 425  million  monthly  active  users  who’ve  used   Facebook  mobile  productsTuesday, March 20, 2012
  6. 6. FACEBOOK IN 2012 850  million  monthly  active  users 483  million  daily  active  users 425  million  monthly  active  users  who’ve  used   Facebook  mobile  products Available  in  more  than  70  languagesTuesday, March 20, 2012
  7. 7. FACEBOOK IN 2012 850  million  monthly  active  users 483  million  daily  active  users 425  million  monthly  active  users  who’ve  used   Facebook  mobile  products Available  in  more  than  70  languages Accounts  for  more  than  95%  of  social  networking   time  on  the  web  Tuesday, March 20, 2012
  8. 8. THE NEW TIMELINES LAYOUTTuesday, March 20, 2012
  9. 9. THE NEW TIMELINES LAYOUT Introduced  to  Pages  on  Feb.  29th  Tuesday, March 20, 2012
  10. 10. THE NEW TIMELINES LAYOUT Introduced  to  Pages  on  Feb.  29th   Grace  period  until  March  31st  Tuesday, March 20, 2012
  11. 11. THE NEW TIMELINES LAYOUT Introduced  to  Pages  on  Feb.  29th   Grace  period  until  March  31st   All  pages  switch  to  the  new  Timeline  layout  on   March  31st.Tuesday, March 20, 2012
  12. 12. THE NEW TIMELINES LAYOUT Introduced  to  Pages  on  Feb.  29th   Grace  period  until  March  31st   All  pages  switch  to  the  new  Timeline  layout  on   March  31st. Many  new  changes  such  as  no  default  landing  page,   bigger  custom  page  width,  large  cover  image  plus   many  moreTuesday, March 20, 2012
  13. 13. Whats  New  w ith  Timelines?Tuesday, March 20, 2012
  14. 14. Whats  New  w ith  Timelines? Cover  Image Profile  Picture About  Section App  Display   Highlight  Feed Timeline  Navigation Activity  FeedTuesday, March 20, 2012
  15. 15. Whats  New  w ith  Timelines? Cover  Image Friend  Feed Profile  Picture Pin  Posts About  Section Milestones App  Display   Starred  Stories Highlight  Feed Private  Message Timeline  Navigation Admin  Panel Activity  Feed Activity  LogTuesday, March 20, 2012
  16. 16. 1.  Cover  Image 2.  Profile  Picture 3.  Timeline 4.  About  Section 5.  Apps 6.  Highlights 7.  Composer 8.  Pinned  Post 9.  Friend  Activity  Tuesday, March 20, 2012
  17. 17. COVER IMAGETuesday, March 20, 2012
  18. 18. COVER IMAGE RESTRICTIONSTuesday, March 20, 2012
  19. 19. COVER IMAGE RESTRICTIONS 851  x  315  pixels  (min.  399  pixels  wide)Tuesday, March 20, 2012
  20. 20. COVER IMAGE RESTRICTIONS 851  x  315  pixels  (min.  399  pixels  wide) Make  it  stand  out;  represent  your  brand  wellTuesday, March 20, 2012
  21. 21. COVER IMAGE RESTRICTIONS 851  x  315  pixels  (min.  399  pixels  wide) Make  it  stand  out;  represent  your  brand  well NO  –  Price  or  purchase  infoTuesday, March 20, 2012
  22. 22. COVER IMAGE RESTRICTIONS 851  x  315  pixels  (min.  399  pixels  wide) Make  it  stand  out;  represent  your  brand  well NO  –  Price  or  purchase  info NO  –  Contact  info  such  as  website,  ph.  no.,  addressTuesday, March 20, 2012
  23. 23. COVER IMAGE RESTRICTIONS 851  x  315  pixels  (min.  399  pixels  wide) Make  it  stand  out;  represent  your  brand  well NO  –  Price  or  purchase  info NO  –  Contact  info  such  as  website,  ph.  no.,  address NO  –  Like  or  Share  referencesTuesday, March 20, 2012
  24. 24. COVER IMAGE RESTRICTIONS 851  x  315  pixels  (min.  399  pixels  wide) Make  it  stand  out;  represent  your  brand  well NO  –  Price  or  purchase  info NO  –  Contact  info  such  as  website,  ph.  no.,  address NO  –  Like  or  Share  references NO  –  Calls  to  Action  i.e  Click  Like,  Sign  up  Now  Tuesday, March 20, 2012
  25. 25. GREAT COVER IMAGE EXAMPLESTuesday, March 20, 2012
  26. 26. GREAT COVER IMAGE EXAMPLESTuesday, March 20, 2012
  27. 27. PROFILE PICTURETuesday, March 20, 2012
  28. 28. PROFILE PICTURE 180  x  180  pixels  –  gets  resized  to  32  x  32  pixelsTuesday, March 20, 2012
  29. 29. PROFILE PICTURE 180  x  180  pixels  –  gets  resized  to  32  x  32  pixels Follows  you  around  Facebook  and  the  WebTuesday, March 20, 2012
  30. 30. PROFILE PICTURE 180  x  180  pixels  –  gets  resized  to  32  x  32  pixels Follows  you  around  Facebook  and  the  Web Should  be  your  logo,  brand,  product  or  spokespersonTuesday, March 20, 2012
  31. 31. PROFILE PICTURE 180  x  180  pixels  –  gets  resized  to  32  x  32  pixels Follows  you  around  Facebook  and  the  Web Should  be  your  logo,  brand,  product  or  spokesperson If  your  brand  is  you,  use  a  headshotTuesday, March 20, 2012
  32. 32. PROFILE PICTURE 180  x  180  pixels  –  gets  resized  to  32  x  32  pixels Follows  you  around  Facebook  and  the  Web Should  be  your  logo,  brand,  product  or  spokesperson If  your  brand  is  you,  use  a  headshot Can  be  creatively  combined  with  your  Cover  ImageTuesday, March 20, 2012
  33. 33. COMBINING PROFILE PICTURE & COVER IMAGETuesday, March 20, 2012
  34. 34. ABOUT SECTIONTuesday, March 20, 2012
  35. 35. ABOUT SECTION 155  characters  longTuesday, March 20, 2012
  36. 36. ABOUT SECTION 155  characters  long Good  to  include  URL  (start  with  http://  to  make  it   clickable)Tuesday, March 20, 2012
  37. 37. ABOUT SECTION 155  characters  long Good  to  include  URL  (start  with  http://  to  make  it   clickable) If  URL  is  too  long,  use  shortening  service  (bit.ly)Tuesday, March 20, 2012
  38. 38. ABOUT SECTION 155  characters  long Good  to  include  URL  (start  with  http://  to  make  it   clickable) If  URL  is  too  long,  use  shortening  service  (bit.ly) Should  describe  your  company  and  what  you  doTuesday, March 20, 2012
  39. 39. ABOUT SECTION 155  characters  long Good  to  include  URL  (start  with  http://  to  make  it   clickable) If  URL  is  too  long,  use  shortening  service  (bit.ly) Should  describe  your  company  and  what  you  do Entire  box  is  automatically   linked  to  your  Info  pageTuesday, March 20, 2012
  40. 40. APP DISPLAYTuesday, March 20, 2012
  41. 41. APP DISPLAY Only  4   displayed  –users  must  click  the  drop  down  /  more  arrowTuesday, March 20, 2012
  42. 42. APP DISPLAY Only  4   displayed  –users  must  click  the  drop  down  /  more  arrow 1st  one  –  photos,  can’t  be  changed;  others  can  –  make   good  use  of  this  prime  real  estateTuesday, March 20, 2012
  43. 43. APP DISPLAY Only  4   displayed  –users  must  click  the  drop  down  /  more  arrow 1st  one  –  photos,  can’t  be  changed;  others  can  –  make   good  use  of  this  prime  real  estate Thumbnail  is  customizable  –  111  x  74  pixelsTuesday, March 20, 2012
  44. 44. APP DISPLAY Only  4   displayed  –users  must  click  the  drop  down  /  more  arrow 1st  one  –  photos,  can’t  be  changed;  others  can  –  make   good  use  of  this  prime  real  estate Thumbnail  is  customizable  –  111  x  74  pixels Choose  thumbnails  that  encourage  the  user  to  clickTuesday, March 20, 2012
  45. 45. HIGHLIGHT FEEDTuesday, March 20, 2012
  46. 46. HIGHLIGHT FEED Allows  users  ability  to  choose  how   they  interact  with  your  pageTuesday, March 20, 2012
  47. 47. HIGHLIGHT FEED Allows  users  ability  to  choose  how   they  interact  with  your  page Highlights  –  what  FB  deems  most   importantTuesday, March 20, 2012
  48. 48. HIGHLIGHT FEED Allows  users  ability  to  choose  how   they  interact  with  your  page Highlights  –  what  FB  deems  most   important Posts  by  Page  –  only  admins’  posts  shownTuesday, March 20, 2012
  49. 49. HIGHLIGHT FEED Allows  users  ability  to  choose  how   they  interact  with  your  page Highlights  –  what  FB  deems  most   important Posts  by  Page  –  only  admins’  posts  shown Posts  by  Others  –  everyone  except  admins’  posts.   Allows  users  to  see  what  others  are  saying  about  your   brand  Tuesday, March 20, 2012
  50. 50. TIMELINE NAVIGATIONTuesday, March 20, 2012
  51. 51. TIMELINE NAVIGATION Allows  users  to  easily  navigate  your  page  by  dateTuesday, March 20, 2012
  52. 52. TIMELINE NAVIGATION Allows  users  to  easily  navigate  your  page  by  date Since  users  can  now  dig  deeper  into  your  page’s history,  make  sure  you  prune  your  pageTuesday, March 20, 2012
  53. 53. TIMELINE NAVIGATION Allows  users  to  easily  navigate  your  page  by  date Since  users  can  now  dig  deeper  into  your  page’s history,  make  sure  you  prune  your  page Go  through  each  date  in  your  page’s  past  and   ask,“Does  this  represent  my  company  the  way  I   want  it  to?”  Tuesday, March 20, 2012
  54. 54. TIMELINE NAVIGATION CONT’DTuesday, March 20, 2012
  55. 55. TIMELINE NAVIGATION CONT’D Statistics  box  appears  at  the  end  of   each  monthTuesday, March 20, 2012
  56. 56. TIMELINE NAVIGATION CONT’D Statistics  box  appears  at  the  end  of   each  month Shows  what  /  who  the  page  has   liked,  how  many  likes  the  page  has and  how  many  people  are  “talking about  this”  i.e.  engaging  with  your  page  Tuesday, March 20, 2012
  57. 57. ACTIVITY FEEDTuesday, March 20, 2012
  58. 58. ACTIVITY FEED Activity  Feed  is  the  new  WallTuesday, March 20, 2012
  59. 59. ACTIVITY FEED Activity  Feed  is  the  new  Wall Facebook’s  Edgerank  algorithm  decides  which  stories   are  to  be  displayed  and  which  are  to  be  hidden.Tuesday, March 20, 2012
  60. 60. ACTIVITY FEED Activity  Feed  is  the  new  Wall Facebook’s  Edgerank  algorithm  decides  which  stories   are  to  be  displayed  and  which  are  to  be  hidden. Admins  can  change  /  edit  any  post  with  the  little   pencil  icon  at  the  top  right  of  all  posts.Tuesday, March 20, 2012
  61. 61. ACTIVITY FEED Activity  Feed  is  the  new  Wall Facebook’s  Edgerank  algorithm  decides  which  stories   are  to  be  displayed  and  which  are  to  be  hidden. Admins  can  change  /  edit  any  post  with  the  little   pencil  icon  at  the  top  right  of  all  posts. Admins  can  also  disable  posting  for  specific  fans  in   case  someone  starts  spamming  your  pageTuesday, March 20, 2012
  62. 62. PIN POSTSTuesday, March 20, 2012
  63. 63. PIN POSTS Pinning  posts  keeps  it  at  the  top  of  your  activity  feed   for  7  daysTuesday, March 20, 2012
  64. 64. PIN POSTS Pinning  posts  keeps  it  at  the  top  of  your  activity  feed   for  7  days Use  it  for  important  updates,   contests,  announcements  etcTuesday, March 20, 2012
  65. 65. PIN POSTS Pinning  posts  keeps  it  at  the  top  of  your  activity  feed   for  7  days Use  it  for  important  updates,   contests,  announcements  etc Add  links  and  additional  info  in   the  descriptionTuesday, March 20, 2012
  66. 66. PIN POSTS Pinning  posts  keeps  it  at  the  top  of  your  activity  feed   for  7  days Use  it  for  important  updates,   contests,  announcements  etc Add  links  and  additional  info  in   the  description Pin  posts  by  clicking  pencil  icon   at  the  top  right  of  the  postTuesday, March 20, 2012
  67. 67. FRIEND FEEDTuesday, March 20, 2012
  68. 68. FRIEND FEED Focuses  on  highlighting  the  users’  friends’  interaction   with  the  page.Tuesday, March 20, 2012
  69. 69. FRIEND FEED Focuses  on  highlighting  the  users’  friends’  interaction   with  the  page. Shows  interaction  from  your  fans’  friendsTuesday, March 20, 2012
  70. 70. FRIEND FEED Focuses  on  highlighting  the  users’  friends’  interaction   with  the  page. Shows  interaction  from  your  fans’  friends Increases  social  proofTuesday, March 20, 2012
  71. 71. FRIEND FEED Focuses  on  highlighting  the  users’  friends’  interaction   with  the  page. Shows  interaction  from  your  fans’  friends Increases  social  proof Feature  can  be  turned  off in  admin  panelTuesday, March 20, 2012
  72. 72. MILESTONESTuesday, March 20, 2012
  73. 73. MILESTONES Used  to  highlight  important  dates  &  events  Tuesday, March 20, 2012
  74. 74. MILESTONES Used  to  highlight  important  dates  &  events   Admins  set  the  date  of  milestones  which  enter  the   timeline  at  that  dateTuesday, March 20, 2012
  75. 75. MILESTONES Used  to  highlight  important  dates  &  events   Admins  set  the  date  of  milestones  which  enter  the   timeline  at  that  date Milestones  hold  more  weight  in  FB’s  algorithm  so   they  will  appear  in  more  fans’  newsfeedsTuesday, March 20, 2012
  76. 76. MILESTONES Used  to  highlight  important  dates  &  events   Admins  set  the  date  of  milestones  which  enter  the   timeline  at  that  date Milestones  hold  more  weight  in  FB’s  algorithm  so   they  will  appear  in  more  fans’  newsfeeds Use  for  new  store  opening,   new  product  launch,  when   you  company  was  founded  etc  Tuesday, March 20, 2012
  77. 77. STARRED STORIESTuesday, March 20, 2012
  78. 78. STARRED STORIES Similar  to  Milestones  but  not  as  big  of  an  eventTuesday, March 20, 2012
  79. 79. STARRED STORIES Similar  to  Milestones  but  not  as  big  of  an  event Any  post  can  be  starred  so  that  it  stands  outTuesday, March 20, 2012
  80. 80. STARRED STORIES Similar  to  Milestones  but  not  as  big  of  an  event Any  post  can  be  starred  so  that  it  stands  out Stretch  to  fill  up  entire  page  (both  sides)Tuesday, March 20, 2012
  81. 81. STARRED STORIES Similar  to  Milestones  but  not  as  big  of  an  event Any  post  can  be  starred  so  that  it  stands  out Stretch  to  fill  up  entire  page  (both  sides) Dates  can  be  changed  so  they   appear  where  you  want   them  to  in  your  page’s   timelineTuesday, March 20, 2012
  82. 82. PRIVATE MESSAGETuesday, March 20, 2012
  83. 83. PRIVATE MESSAGE Fans  and  non-­‐fans  can  send  messages  to  pagesTuesday, March 20, 2012
  84. 84. PRIVATE MESSAGE Fans  and  non-­‐fans  can  send  messages  to  pages This  feature  can  be  turned  on  or  offTuesday, March 20, 2012
  85. 85. PRIVATE MESSAGE Fans  and  non-­‐fans  can  send  messages  to  pages This  feature  can  be  turned  on  or  off Pages  can  only  respond  –  not  initiate  a  conversationTuesday, March 20, 2012
  86. 86. PRIVATE MESSAGE Fans  and  non-­‐fans  can  send  messages  to  pages This  feature  can  be  turned  on  or  off Pages  can  only  respond  –  not  initiate  a  conversation Pages  can  only  send  2  messages  back  for  every  1   receivedTuesday, March 20, 2012
  87. 87. PRIVATE MESSAGE Fans  and  non-­‐fans  can  send  messages  to  pages This  feature  can  be  turned  on  or  off Pages  can  only  respond  –  not  initiate  a  conversation Pages  can  only  send  2  messages  back  for  every  1   received Not  to  be  used  to  sell  –  use  it  to  build  trust  and   relationships  with  your  fansTuesday, March 20, 2012
  88. 88. ADMIN PANELTuesday, March 20, 2012
  89. 89. ADMIN PANEL Appears  at  the  top  of  your  pageTuesday, March 20, 2012
  90. 90. ADMIN PANEL Appears  at  the  top  of  your  page Can  be  hidden  from  view  Tuesday, March 20, 2012
  91. 91. ADMIN PANEL Appears  at  the  top  of  your  page Can  be  hidden  from  view   Allows  for  quick  access  to   stats  such  as  notifications,   likes,  messages  and  InsightsTuesday, March 20, 2012
  92. 92. ADMIN PANEL Appears  at  the  top  of  your  page Can  be  hidden  from  view   Allows  for  quick  access  to   stats  such  as  notifications,   likes,  messages  and  Insights Also  where  you  edit  your page  info  and  settingsTuesday, March 20, 2012
  93. 93. ACTIVITY LOGTuesday, March 20, 2012
  94. 94. ACTIVITY LOG Allows  admins  to  see  page  activity  broken  down  by   categoryTuesday, March 20, 2012
  95. 95. ACTIVITY LOG Allows  admins  to  see  page  activity  broken  down  by   category Provides  admins  with  easy  access  to  all  parts  of  their   pageTuesday, March 20, 2012
  96. 96. WRAP UPTuesday, March 20, 2012
  97. 97. WRAP UP Timelines  become  mandatory  as  of  March  31st  2012.    Tuesday, March 20, 2012
  98. 98. WRAP UP Timelines  become  mandatory  as  of  March  31st  2012.     Default  landing  pages  /  welcome  tabs  do  NOT  exist   inside  the  new  timelines  layoutTuesday, March 20, 2012
  99. 99. WRAP UP Timelines  become  mandatory  as  of  March  31st  2012.     Default  landing  pages  /  welcome  tabs  do  NOT  exist   inside  the  new  timelines  layout All  apps  will  function  as  normalTuesday, March 20, 2012
  100. 100. WRAP UP Timelines  become  mandatory  as  of  March  31st  2012.     Default  landing  pages  /  welcome  tabs  do  NOT  exist   inside  the  new  timelines  layout All  apps  will  function  as  normal Custom  page  sizes  have  increased  to  810  pixels  wideTuesday, March 20, 2012
  101. 101. WRAP UP Timelines  become  mandatory  as  of  March  31st  2012.     Default  landing  pages  /  welcome  tabs  do  NOT  exist   inside  the  new  timelines  layout All  apps  will  function  as  normal Custom  page  sizes  have  increased  to  810  pixels  wide Embrace  the  changes  or  become  obsolete!Tuesday, March 20, 2012
  102. 102. LEARN MORE ABOUT USING FACEBOOK TO BUILD YOUR LISTTuesday, March 20, 2012
  103. 103. LEARN MORE ABOUT USING FACEBOOK TO BUILD YOUR LIST Visit: http://www.davelikesthis.com/jevolutionTuesday, March 20, 2012
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