Facebook timelines-for-pages

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In this guide we are going to go over all the new changes Facebook has forced upon page owners. There are a great many changes and, whether or not you like them, they are very likely here to stay - …

In this guide we are going to go over all the new changes Facebook has forced upon page owners. There are a great many changes and, whether or not you like them, they are very likely here to stay - at least for a while.

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  • 1. By  David  Martin  |    davelikesthis.com/8evolutionTuesday, March 20, 2012
  • 2. FACEBOOK IN 2012Tuesday, March 20, 2012
  • 3. FACEBOOK IN 2012 850  million  monthly  active  usersTuesday, March 20, 2012
  • 4. FACEBOOK IN 2012 850  million  monthly  active  users 483  million  daily  active  usersTuesday, March 20, 2012
  • 5. FACEBOOK IN 2012 850  million  monthly  active  users 483  million  daily  active  users 425  million  monthly  active  users  who’ve  used   Facebook  mobile  productsTuesday, March 20, 2012
  • 6. FACEBOOK IN 2012 850  million  monthly  active  users 483  million  daily  active  users 425  million  monthly  active  users  who’ve  used   Facebook  mobile  products Available  in  more  than  70  languagesTuesday, March 20, 2012
  • 7. FACEBOOK IN 2012 850  million  monthly  active  users 483  million  daily  active  users 425  million  monthly  active  users  who’ve  used   Facebook  mobile  products Available  in  more  than  70  languages Accounts  for  more  than  95%  of  social  networking   time  on  the  web  Tuesday, March 20, 2012
  • 8. THE NEW TIMELINES LAYOUTTuesday, March 20, 2012
  • 9. THE NEW TIMELINES LAYOUT Introduced  to  Pages  on  Feb.  29th  Tuesday, March 20, 2012
  • 10. THE NEW TIMELINES LAYOUT Introduced  to  Pages  on  Feb.  29th   Grace  period  until  March  31st  Tuesday, March 20, 2012
  • 11. THE NEW TIMELINES LAYOUT Introduced  to  Pages  on  Feb.  29th   Grace  period  until  March  31st   All  pages  switch  to  the  new  Timeline  layout  on   March  31st.Tuesday, March 20, 2012
  • 12. THE NEW TIMELINES LAYOUT Introduced  to  Pages  on  Feb.  29th   Grace  period  until  March  31st   All  pages  switch  to  the  new  Timeline  layout  on   March  31st. Many  new  changes  such  as  no  default  landing  page,   bigger  custom  page  width,  large  cover  image  plus   many  moreTuesday, March 20, 2012
  • 13. Whats  New  w ith  Timelines?Tuesday, March 20, 2012
  • 14. Whats  New  w ith  Timelines? Cover  Image Profile  Picture About  Section App  Display   Highlight  Feed Timeline  Navigation Activity  FeedTuesday, March 20, 2012
  • 15. Whats  New  w ith  Timelines? Cover  Image Friend  Feed Profile  Picture Pin  Posts About  Section Milestones App  Display   Starred  Stories Highlight  Feed Private  Message Timeline  Navigation Admin  Panel Activity  Feed Activity  LogTuesday, March 20, 2012
  • 16. 1.  Cover  Image 2.  Profile  Picture 3.  Timeline 4.  About  Section 5.  Apps 6.  Highlights 7.  Composer 8.  Pinned  Post 9.  Friend  Activity  Tuesday, March 20, 2012
  • 17. COVER IMAGETuesday, March 20, 2012
  • 18. COVER IMAGE RESTRICTIONSTuesday, March 20, 2012
  • 19. COVER IMAGE RESTRICTIONS 851  x  315  pixels  (min.  399  pixels  wide)Tuesday, March 20, 2012
  • 20. COVER IMAGE RESTRICTIONS 851  x  315  pixels  (min.  399  pixels  wide) Make  it  stand  out;  represent  your  brand  wellTuesday, March 20, 2012
  • 21. COVER IMAGE RESTRICTIONS 851  x  315  pixels  (min.  399  pixels  wide) Make  it  stand  out;  represent  your  brand  well NO  –  Price  or  purchase  infoTuesday, March 20, 2012
  • 22. COVER IMAGE RESTRICTIONS 851  x  315  pixels  (min.  399  pixels  wide) Make  it  stand  out;  represent  your  brand  well NO  –  Price  or  purchase  info NO  –  Contact  info  such  as  website,  ph.  no.,  addressTuesday, March 20, 2012
  • 23. COVER IMAGE RESTRICTIONS 851  x  315  pixels  (min.  399  pixels  wide) Make  it  stand  out;  represent  your  brand  well NO  –  Price  or  purchase  info NO  –  Contact  info  such  as  website,  ph.  no.,  address NO  –  Like  or  Share  referencesTuesday, March 20, 2012
  • 24. COVER IMAGE RESTRICTIONS 851  x  315  pixels  (min.  399  pixels  wide) Make  it  stand  out;  represent  your  brand  well NO  –  Price  or  purchase  info NO  –  Contact  info  such  as  website,  ph.  no.,  address NO  –  Like  or  Share  references NO  –  Calls  to  Action  i.e  Click  Like,  Sign  up  Now  Tuesday, March 20, 2012
  • 25. GREAT COVER IMAGE EXAMPLESTuesday, March 20, 2012
  • 26. GREAT COVER IMAGE EXAMPLESTuesday, March 20, 2012
  • 27. PROFILE PICTURETuesday, March 20, 2012
  • 28. PROFILE PICTURE 180  x  180  pixels  –  gets  resized  to  32  x  32  pixelsTuesday, March 20, 2012
  • 29. PROFILE PICTURE 180  x  180  pixels  –  gets  resized  to  32  x  32  pixels Follows  you  around  Facebook  and  the  WebTuesday, March 20, 2012
  • 30. PROFILE PICTURE 180  x  180  pixels  –  gets  resized  to  32  x  32  pixels Follows  you  around  Facebook  and  the  Web Should  be  your  logo,  brand,  product  or  spokespersonTuesday, March 20, 2012
  • 31. PROFILE PICTURE 180  x  180  pixels  –  gets  resized  to  32  x  32  pixels Follows  you  around  Facebook  and  the  Web Should  be  your  logo,  brand,  product  or  spokesperson If  your  brand  is  you,  use  a  headshotTuesday, March 20, 2012
  • 32. PROFILE PICTURE 180  x  180  pixels  –  gets  resized  to  32  x  32  pixels Follows  you  around  Facebook  and  the  Web Should  be  your  logo,  brand,  product  or  spokesperson If  your  brand  is  you,  use  a  headshot Can  be  creatively  combined  with  your  Cover  ImageTuesday, March 20, 2012
  • 33. COMBINING PROFILE PICTURE & COVER IMAGETuesday, March 20, 2012
  • 34. ABOUT SECTIONTuesday, March 20, 2012
  • 35. ABOUT SECTION 155  characters  longTuesday, March 20, 2012
  • 36. ABOUT SECTION 155  characters  long Good  to  include  URL  (start  with  http://  to  make  it   clickable)Tuesday, March 20, 2012
  • 37. ABOUT SECTION 155  characters  long Good  to  include  URL  (start  with  http://  to  make  it   clickable) If  URL  is  too  long,  use  shortening  service  (bit.ly)Tuesday, March 20, 2012
  • 38. ABOUT SECTION 155  characters  long Good  to  include  URL  (start  with  http://  to  make  it   clickable) If  URL  is  too  long,  use  shortening  service  (bit.ly) Should  describe  your  company  and  what  you  doTuesday, March 20, 2012
  • 39. ABOUT SECTION 155  characters  long Good  to  include  URL  (start  with  http://  to  make  it   clickable) If  URL  is  too  long,  use  shortening  service  (bit.ly) Should  describe  your  company  and  what  you  do Entire  box  is  automatically   linked  to  your  Info  pageTuesday, March 20, 2012
  • 40. APP DISPLAYTuesday, March 20, 2012
  • 41. APP DISPLAY Only  4   displayed  –users  must  click  the  drop  down  /  more  arrowTuesday, March 20, 2012
  • 42. APP DISPLAY Only  4   displayed  –users  must  click  the  drop  down  /  more  arrow 1st  one  –  photos,  can’t  be  changed;  others  can  –  make   good  use  of  this  prime  real  estateTuesday, March 20, 2012
  • 43. APP DISPLAY Only  4   displayed  –users  must  click  the  drop  down  /  more  arrow 1st  one  –  photos,  can’t  be  changed;  others  can  –  make   good  use  of  this  prime  real  estate Thumbnail  is  customizable  –  111  x  74  pixelsTuesday, March 20, 2012
  • 44. APP DISPLAY Only  4   displayed  –users  must  click  the  drop  down  /  more  arrow 1st  one  –  photos,  can’t  be  changed;  others  can  –  make   good  use  of  this  prime  real  estate Thumbnail  is  customizable  –  111  x  74  pixels Choose  thumbnails  that  encourage  the  user  to  clickTuesday, March 20, 2012
  • 45. HIGHLIGHT FEEDTuesday, March 20, 2012
  • 46. HIGHLIGHT FEED Allows  users  ability  to  choose  how   they  interact  with  your  pageTuesday, March 20, 2012
  • 47. HIGHLIGHT FEED Allows  users  ability  to  choose  how   they  interact  with  your  page Highlights  –  what  FB  deems  most   importantTuesday, March 20, 2012
  • 48. HIGHLIGHT FEED Allows  users  ability  to  choose  how   they  interact  with  your  page Highlights  –  what  FB  deems  most   important Posts  by  Page  –  only  admins’  posts  shownTuesday, March 20, 2012
  • 49. HIGHLIGHT FEED Allows  users  ability  to  choose  how   they  interact  with  your  page Highlights  –  what  FB  deems  most   important Posts  by  Page  –  only  admins’  posts  shown Posts  by  Others  –  everyone  except  admins’  posts.   Allows  users  to  see  what  others  are  saying  about  your   brand  Tuesday, March 20, 2012
  • 50. TIMELINE NAVIGATIONTuesday, March 20, 2012
  • 51. TIMELINE NAVIGATION Allows  users  to  easily  navigate  your  page  by  dateTuesday, March 20, 2012
  • 52. TIMELINE NAVIGATION Allows  users  to  easily  navigate  your  page  by  date Since  users  can  now  dig  deeper  into  your  page’s history,  make  sure  you  prune  your  pageTuesday, March 20, 2012
  • 53. TIMELINE NAVIGATION Allows  users  to  easily  navigate  your  page  by  date Since  users  can  now  dig  deeper  into  your  page’s history,  make  sure  you  prune  your  page Go  through  each  date  in  your  page’s  past  and   ask,“Does  this  represent  my  company  the  way  I   want  it  to?”  Tuesday, March 20, 2012
  • 54. TIMELINE NAVIGATION CONT’DTuesday, March 20, 2012
  • 55. TIMELINE NAVIGATION CONT’D Statistics  box  appears  at  the  end  of   each  monthTuesday, March 20, 2012
  • 56. TIMELINE NAVIGATION CONT’D Statistics  box  appears  at  the  end  of   each  month Shows  what  /  who  the  page  has   liked,  how  many  likes  the  page  has and  how  many  people  are  “talking about  this”  i.e.  engaging  with  your  page  Tuesday, March 20, 2012
  • 57. ACTIVITY FEEDTuesday, March 20, 2012
  • 58. ACTIVITY FEED Activity  Feed  is  the  new  WallTuesday, March 20, 2012
  • 59. ACTIVITY FEED Activity  Feed  is  the  new  Wall Facebook’s  Edgerank  algorithm  decides  which  stories   are  to  be  displayed  and  which  are  to  be  hidden.Tuesday, March 20, 2012
  • 60. ACTIVITY FEED Activity  Feed  is  the  new  Wall Facebook’s  Edgerank  algorithm  decides  which  stories   are  to  be  displayed  and  which  are  to  be  hidden. Admins  can  change  /  edit  any  post  with  the  little   pencil  icon  at  the  top  right  of  all  posts.Tuesday, March 20, 2012
  • 61. ACTIVITY FEED Activity  Feed  is  the  new  Wall Facebook’s  Edgerank  algorithm  decides  which  stories   are  to  be  displayed  and  which  are  to  be  hidden. Admins  can  change  /  edit  any  post  with  the  little   pencil  icon  at  the  top  right  of  all  posts. Admins  can  also  disable  posting  for  specific  fans  in   case  someone  starts  spamming  your  pageTuesday, March 20, 2012
  • 62. PIN POSTSTuesday, March 20, 2012
  • 63. PIN POSTS Pinning  posts  keeps  it  at  the  top  of  your  activity  feed   for  7  daysTuesday, March 20, 2012
  • 64. PIN POSTS Pinning  posts  keeps  it  at  the  top  of  your  activity  feed   for  7  days Use  it  for  important  updates,   contests,  announcements  etcTuesday, March 20, 2012
  • 65. PIN POSTS Pinning  posts  keeps  it  at  the  top  of  your  activity  feed   for  7  days Use  it  for  important  updates,   contests,  announcements  etc Add  links  and  additional  info  in   the  descriptionTuesday, March 20, 2012
  • 66. PIN POSTS Pinning  posts  keeps  it  at  the  top  of  your  activity  feed   for  7  days Use  it  for  important  updates,   contests,  announcements  etc Add  links  and  additional  info  in   the  description Pin  posts  by  clicking  pencil  icon   at  the  top  right  of  the  postTuesday, March 20, 2012
  • 67. FRIEND FEEDTuesday, March 20, 2012
  • 68. FRIEND FEED Focuses  on  highlighting  the  users’  friends’  interaction   with  the  page.Tuesday, March 20, 2012
  • 69. FRIEND FEED Focuses  on  highlighting  the  users’  friends’  interaction   with  the  page. Shows  interaction  from  your  fans’  friendsTuesday, March 20, 2012
  • 70. FRIEND FEED Focuses  on  highlighting  the  users’  friends’  interaction   with  the  page. Shows  interaction  from  your  fans’  friends Increases  social  proofTuesday, March 20, 2012
  • 71. FRIEND FEED Focuses  on  highlighting  the  users’  friends’  interaction   with  the  page. Shows  interaction  from  your  fans’  friends Increases  social  proof Feature  can  be  turned  off in  admin  panelTuesday, March 20, 2012
  • 72. MILESTONESTuesday, March 20, 2012
  • 73. MILESTONES Used  to  highlight  important  dates  &  events  Tuesday, March 20, 2012
  • 74. MILESTONES Used  to  highlight  important  dates  &  events   Admins  set  the  date  of  milestones  which  enter  the   timeline  at  that  dateTuesday, March 20, 2012
  • 75. MILESTONES Used  to  highlight  important  dates  &  events   Admins  set  the  date  of  milestones  which  enter  the   timeline  at  that  date Milestones  hold  more  weight  in  FB’s  algorithm  so   they  will  appear  in  more  fans’  newsfeedsTuesday, March 20, 2012
  • 76. MILESTONES Used  to  highlight  important  dates  &  events   Admins  set  the  date  of  milestones  which  enter  the   timeline  at  that  date Milestones  hold  more  weight  in  FB’s  algorithm  so   they  will  appear  in  more  fans’  newsfeeds Use  for  new  store  opening,   new  product  launch,  when   you  company  was  founded  etc  Tuesday, March 20, 2012
  • 77. STARRED STORIESTuesday, March 20, 2012
  • 78. STARRED STORIES Similar  to  Milestones  but  not  as  big  of  an  eventTuesday, March 20, 2012
  • 79. STARRED STORIES Similar  to  Milestones  but  not  as  big  of  an  event Any  post  can  be  starred  so  that  it  stands  outTuesday, March 20, 2012
  • 80. STARRED STORIES Similar  to  Milestones  but  not  as  big  of  an  event Any  post  can  be  starred  so  that  it  stands  out Stretch  to  fill  up  entire  page  (both  sides)Tuesday, March 20, 2012
  • 81. STARRED STORIES Similar  to  Milestones  but  not  as  big  of  an  event Any  post  can  be  starred  so  that  it  stands  out Stretch  to  fill  up  entire  page  (both  sides) Dates  can  be  changed  so  they   appear  where  you  want   them  to  in  your  page’s   timelineTuesday, March 20, 2012
  • 82. PRIVATE MESSAGETuesday, March 20, 2012
  • 83. PRIVATE MESSAGE Fans  and  non-­‐fans  can  send  messages  to  pagesTuesday, March 20, 2012
  • 84. PRIVATE MESSAGE Fans  and  non-­‐fans  can  send  messages  to  pages This  feature  can  be  turned  on  or  offTuesday, March 20, 2012
  • 85. PRIVATE MESSAGE Fans  and  non-­‐fans  can  send  messages  to  pages This  feature  can  be  turned  on  or  off Pages  can  only  respond  –  not  initiate  a  conversationTuesday, March 20, 2012
  • 86. PRIVATE MESSAGE Fans  and  non-­‐fans  can  send  messages  to  pages This  feature  can  be  turned  on  or  off Pages  can  only  respond  –  not  initiate  a  conversation Pages  can  only  send  2  messages  back  for  every  1   receivedTuesday, March 20, 2012
  • 87. PRIVATE MESSAGE Fans  and  non-­‐fans  can  send  messages  to  pages This  feature  can  be  turned  on  or  off Pages  can  only  respond  –  not  initiate  a  conversation Pages  can  only  send  2  messages  back  for  every  1   received Not  to  be  used  to  sell  –  use  it  to  build  trust  and   relationships  with  your  fansTuesday, March 20, 2012
  • 88. ADMIN PANELTuesday, March 20, 2012
  • 89. ADMIN PANEL Appears  at  the  top  of  your  pageTuesday, March 20, 2012
  • 90. ADMIN PANEL Appears  at  the  top  of  your  page Can  be  hidden  from  view  Tuesday, March 20, 2012
  • 91. ADMIN PANEL Appears  at  the  top  of  your  page Can  be  hidden  from  view   Allows  for  quick  access  to   stats  such  as  notifications,   likes,  messages  and  InsightsTuesday, March 20, 2012
  • 92. ADMIN PANEL Appears  at  the  top  of  your  page Can  be  hidden  from  view   Allows  for  quick  access  to   stats  such  as  notifications,   likes,  messages  and  Insights Also  where  you  edit  your page  info  and  settingsTuesday, March 20, 2012
  • 93. ACTIVITY LOGTuesday, March 20, 2012
  • 94. ACTIVITY LOG Allows  admins  to  see  page  activity  broken  down  by   categoryTuesday, March 20, 2012
  • 95. ACTIVITY LOG Allows  admins  to  see  page  activity  broken  down  by   category Provides  admins  with  easy  access  to  all  parts  of  their   pageTuesday, March 20, 2012
  • 96. WRAP UPTuesday, March 20, 2012
  • 97. WRAP UP Timelines  become  mandatory  as  of  March  31st  2012.    Tuesday, March 20, 2012
  • 98. WRAP UP Timelines  become  mandatory  as  of  March  31st  2012.     Default  landing  pages  /  welcome  tabs  do  NOT  exist   inside  the  new  timelines  layoutTuesday, March 20, 2012
  • 99. WRAP UP Timelines  become  mandatory  as  of  March  31st  2012.     Default  landing  pages  /  welcome  tabs  do  NOT  exist   inside  the  new  timelines  layout All  apps  will  function  as  normalTuesday, March 20, 2012
  • 100. WRAP UP Timelines  become  mandatory  as  of  March  31st  2012.     Default  landing  pages  /  welcome  tabs  do  NOT  exist   inside  the  new  timelines  layout All  apps  will  function  as  normal Custom  page  sizes  have  increased  to  810  pixels  wideTuesday, March 20, 2012
  • 101. WRAP UP Timelines  become  mandatory  as  of  March  31st  2012.     Default  landing  pages  /  welcome  tabs  do  NOT  exist   inside  the  new  timelines  layout All  apps  will  function  as  normal Custom  page  sizes  have  increased  to  810  pixels  wide Embrace  the  changes  or  become  obsolete!Tuesday, March 20, 2012
  • 102. LEARN MORE ABOUT USING FACEBOOK TO BUILD YOUR LISTTuesday, March 20, 2012
  • 103. LEARN MORE ABOUT USING FACEBOOK TO BUILD YOUR LIST Visit: http://www.davelikesthis.com/jevolutionTuesday, March 20, 2012