1. CASE WRITING: TIPS & TOOLS [ Why is an iPod like a bottle of wine?] Armand Gilinsky Sonoma State University Western Academy of Management/ Western Casewriters’ Doctoral Consortium Midway, Utah March 19, 2009
2.
3. Four Anchors… Create or add significant value Solve a problem or meet a need Demonstrate potential for debate Promote visibility * * Internal -- HRTP/Deans * External -- Community, Donors Superior case opportunities:
4.
5.
6. Overall evaluation Is this a “go” or a “no-go”? Conference presentations Responding to reviewers
7. Hot Topics: ‘PACE’ model P ositioning: Broad v. focus = success? A dversaries: Competition v. Co-opetition? C orporatism: Wisdom of diversity? E thical Issues: Social responsibility?
8.
9. Putting It All Together: Beringer Brown-Forman Constellation Brands Diageo Exploit Entrepreneurial Administrative Explore Delicato Stone Creek Whistling Bird RJM Ceja Winery Sula Vineyards Girard Winery Villa Maria Estates A B D C A Technocrats — portfolio builders via diversification B Value innovators — ‘best cost’ providers C Niche players — high end, differentiated D Wannabes — struggling to grow, or satisfied with status quo
10.
Editor's Notes
What are the benefits of EBT over coupon and warrant benefit delivery methods? Generally, EBT is thought to be of benefit to primary stakeholders. Improve Service Delivery Benefits to Recipients Eliminates stigma associated with using food stamps Benefits will be in client account on a specific day Don’t have to stand in line or go pick up food stamps Benefits to County Won’t have to handle food stamp stock (like currency) With cash EBT, no lost check searches – save time
![CASE WRITING: TIPS & TOOLS [ Why is an iPod like a bottle of wine?] Armand Gilinsky Sonoma State University Western Academy of Management/ Western Casewriters’ Doctoral Consortium Midway, Utah March 19, 2009](https://image.slidesharecdn.com/caseresearch0309-110915125922-phpapp01/85/case-research-0309-1-320.jpg)
![Why bother? ,[object Object],[object Object],Content Tools Decision-making Case](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)