Case research 0309

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  • What are the benefits of EBT over coupon and warrant benefit delivery methods? Generally, EBT is thought to be of benefit to primary stakeholders. Improve Service Delivery Benefits to Recipients Eliminates stigma associated with using food stamps Benefits will be in client account on a specific day Don’t have to stand in line or go pick up food stamps Benefits to County Won’t have to handle food stamp stock (like currency) With cash EBT, no lost check searches – save time
  • Case research 0309

    1. 1. CASE WRITING: TIPS & TOOLS [ Why is an iPod like a bottle of wine?] Armand Gilinsky Sonoma State University Western Academy of Management/ Western Casewriters’ Doctoral Consortium Midway, Utah March 19, 2009
    2. 2. Why bother? <ul><li>What do an iPod & a bottle of wine have in common? </li></ul><ul><li>What do I want to teach today ? </li></ul>Content Tools Decision-making Case
    3. 3. Four Anchors… Create or add significant value Solve a problem or meet a need Demonstrate potential for debate Promote visibility * * Internal -- HRTP/Deans * External -- Community, Donors Superior case opportunities:
    4. 4. Negotiating w/“client” <ul><li>Valid Consideration </li></ul><ul><li>Mutual Consent </li></ul><ul><li>WIIFM? </li></ul><ul><li>Expectations </li></ul><ul><li>Mixed Motivation </li></ul><ul><li>Concerns </li></ul><ul><li>Roles & Responsibilities </li></ul>
    5. 5. Class testing cases <ul><li>Invite a note-taker </li></ul><ul><li>Watch someone else teach </li></ul><ul><li>Check for information gaps </li></ul><ul><li>Check for “dead air” </li></ul><ul><li>Is class evenly split on solution? </li></ul>
    6. 6. Overall evaluation Is this a “go” or a “no-go”? Conference presentations Responding to reviewers
    7. 7. Hot Topics: ‘PACE’ model P ositioning: Broad v. focus = success? A dversaries: Competition v. Co-opetition? C orporatism: Wisdom of diversity? E thical Issues: Social responsibility?
    8. 8. What are my goals? <ul><ul><li>Teaching case or Research case? </li></ul></ul><ul><ul><li>Multiple case comparisons </li></ul></ul><ul><ul><li>Look for ‘outliers’ or mavericks </li></ul></ul><ul><ul><li>Matched pairs: ‘like’ or opposites </li></ul></ul><ul><ul><ul><li>Compare & contrast </li></ul></ul></ul><ul><ul><ul><li>Theory-building (Yin, 1994; Eisenhardt & Graebner, 2007; Sigglekow, 2007) </li></ul></ul></ul>
    9. 9. Putting It All Together: Beringer Brown-Forman Constellation Brands Diageo Exploit Entrepreneurial Administrative Explore Delicato Stone Creek Whistling Bird RJM Ceja Winery Sula Vineyards Girard Winery Villa Maria Estates A B D C A Technocrats — portfolio builders via diversification B Value innovators — ‘best cost’ providers C Niche players — high end, differentiated D Wannabes — struggling to grow, or satisfied with status quo
    10. 10. The iPod and Bottle of Wine: Similarities Wine iPod Differences High Tech High Touch <ul><li>High value-added, inside the package </li></ul><ul><li>Global content, produced locally </li></ul><ul><li>Significant margins </li></ul><ul><li>Lifestyle statement </li></ul><ul><li>Socialization across cultures </li></ul><ul><li>Best cost differentiation </li></ul><ul><li>Ease of use </li></ul>

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