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Enter the Design School
         Studio




     Dave Malouf - @daveixd
       (@SCADdotEDU)

   Matt Nish-Lapidus - @emenel
        (@normativedesign)
Who are we?

  Dave        Matt
What you missed when you skipped design school
Today's schedule


Morning:                     Afternoon:
9:00 - Introduction          1:00 - Creative &
9:15 - Quickfire Challenge          Visual Thinking
9:45 - First Crit            1:30 - Exercise 2
10:00 - Art & Expression     2:00 - Third Crit
10:30 - Exercise 1           2:15 - Theory & Criticism
11:30 - Second Crit          2:45 - Exercise 3
                             3:45 - Final Crit
Lunch:                       4:15 - Closing/Feedback
12:00 - 1:00
(shorter than others)
Enter the Studio
First. the Artist Studio
What is design?
    You tell me.
My 5 E’s of Design
It really is about going
back to basic design.


 • Experience
 • Externalize
 • Envision
 • Evaluate
 • Execute
What does a design studio
      do for you?
• Flow          • Comfort
• Collision     • Focus
• Inspiration   • Relaxation
• Connection    • Playfulness
• Access
Flow
Colliding
Inspiration
It’s personal. What’s yours?
Social
Uninhibited Access
Playful
Let’s get to it
Given everything you have in front of you, in
the next 30min. do the following:



     Creatively express your
     relationship to time.



 (You are not allowed to ask questions.)
First Rules of
      Being in a Crit

• Ask. Don’t tell.
• Listen. Don’t defend.
Questions?
           Break!
We’ll be back in 15 minutes
Art & Design
  Inseparable
Art & Design
Can someone tell me what the difference
      between the two really are?
What is art’s
relationship to design?
Now that is a completely different question,
       now isn’t it? Easier, I hope.
Is Architecture art or
design or engineering?
Another question not too easy to answer, eh?
The Renaissance
Jump in time
 Bauhaus & Art Deco
Design Principles
  Maybe even a manifesto
Compare &
 Evaluate
 Qualify impact
without worrying
 about success
Expose vs.
  construct
  “It was inside the
 marble and I freed
it.” -- Michaelangelo
Deconstruct
    to
Reconstruct
But to deconstruct
an idea you need to
      build it.
Tinkering
 Exploring
Materials &
Possibilities
Refinement
Analytical self-
 evaluation
Composition
 We compose.
Balance
Brings moments of
    relaxation
Contrast
 Cause moments of
clear focus & brings
     attention.
Negative
    Space
There is often more
  you can do with
 less. (not always)
Scale
Why is he so big?
Materiality
Know the material
 you work with.
Stick with it ...
... until you can’t
Van Gogh
Bob Dylan
Epiphanies are rare
Thomas
    Edison
90% perspiration rule.
 (all angles explored)
Questions?
 Next Exercise
Let’s get to it ... again
Given everything you have in front of you, in
the next 30min. do the following:



     Creatively explore telling
     time through sketching.



 (You are not allowed to stop before 30min.)
First Rules of
      Being in a Crit

• Ask. Don’t tell.
• Listen. Don’t defend.

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