The Craft ofObservationDave Malouf    @daveixd
Dave Malouf@daveixdhttp://davemalouf.com
Peer Loft:@peerloftAmplifying Creativity                        TM
Dave Malouf DesignHelping organizations integrate holistic design for rapidand smarter creativity.
credit - Marc Coleran for Flow.Y’all create these, right?
But you work for these!
Rage against the machine ...
Put up your dukes
It’s everyone’s responsibility
Including you
But what can you do?
Your sensitive side
"In the last six weeks, have  your team members spent  at least two hours  watching people experience  your product or ser...
And so we just look at people, right?
Holmes was brilliant, but also methodical.
Forest for the trees
Examples of craft:Eames Lounge Chair
Examples of craft:Mosaic on Dome of Rock
Examples of craft:Vacheron Constantin Watch
Examples of craft:Joffrey Ballet
Examples of craft:Jimmy Hendrix
Examples of craft:Patrick Stewart in “The Tempest”
Examples of craft:Surgery
Examples of craft:Ethnography
Skills of EthnographyInterview
Skills of EthnographyInterpretation
Skills of EthnographyPattern Recognition
Skills of EthnographySelf Awareness
Getting to Carnegie Hall?
The camera’s POV
Long Shot
Mid Shot
Close up
Yes, please remember the latin as there will be a quiz at the end of the presentation.Self(emic)
Other(etic)
Environment
CultureArtifactsTechnologyLanguageEconomyReligionRelationship
orArtifactscognition & metaphortriggers & activitiesinfluence & powergoals & motivations
Make it your life
Copenhagen
SCAD
Amsterdam
density
density
infrastructure
special equipment
New bikes
specially equipped
security
Painted
speculation
confirmation?
new insight
Back to CPH
new equipment
Helmets & Rules
“Interviews”
bike shares
London
Dublin
New York City
Back home Not really home, but I couldn’t find a picture of Savannah buses on Google Images (or Bing).
Thinking cap
And you?Find a topicNot your passionThat pushes you outside yourselfThat is human and visualExperience itVisualize it
Go exploring
Keep your brain sharp
eagle eyes
puzzle solver
experience
Dave Malouf@daveixdG+ dave.ixdDave Malouf DesignPeer Loft - @peerloft
The Craft of Observation
The Craft of Observation
The Craft of Observation
The Craft of Observation
The Craft of Observation
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The Craft of Observation

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How can you make observation a part of the crafts you need to do every day to be best at it.

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The Craft of Observation

  1. 1. The Craft ofObservationDave Malouf @daveixd
  2. 2. Dave Malouf@daveixdhttp://davemalouf.com
  3. 3. Peer Loft:@peerloftAmplifying Creativity TM
  4. 4. Dave Malouf DesignHelping organizations integrate holistic design for rapidand smarter creativity.
  5. 5. credit - Marc Coleran for Flow.Y’all create these, right?
  6. 6. But you work for these!
  7. 7. Rage against the machine ...
  8. 8. Put up your dukes
  9. 9. It’s everyone’s responsibility
  10. 10. Including you
  11. 11. But what can you do?
  12. 12. Your sensitive side
  13. 13. "In the last six weeks, have your team members spent at least two hours watching people experience your product or service?" - Jared Spool“Observe customers!”
  14. 14. And so we just look at people, right?
  15. 15. Holmes was brilliant, but also methodical.
  16. 16. Forest for the trees
  17. 17. Examples of craft:Eames Lounge Chair
  18. 18. Examples of craft:Mosaic on Dome of Rock
  19. 19. Examples of craft:Vacheron Constantin Watch
  20. 20. Examples of craft:Joffrey Ballet
  21. 21. Examples of craft:Jimmy Hendrix
  22. 22. Examples of craft:Patrick Stewart in “The Tempest”
  23. 23. Examples of craft:Surgery
  24. 24. Examples of craft:Ethnography
  25. 25. Skills of EthnographyInterview
  26. 26. Skills of EthnographyInterpretation
  27. 27. Skills of EthnographyPattern Recognition
  28. 28. Skills of EthnographySelf Awareness
  29. 29. Getting to Carnegie Hall?
  30. 30. The camera’s POV
  31. 31. Long Shot
  32. 32. Mid Shot
  33. 33. Close up
  34. 34. Yes, please remember the latin as there will be a quiz at the end of the presentation.Self(emic)
  35. 35. Other(etic)
  36. 36. Environment
  37. 37. CultureArtifactsTechnologyLanguageEconomyReligionRelationship
  38. 38. orArtifactscognition & metaphortriggers & activitiesinfluence & powergoals & motivations
  39. 39. Make it your life
  40. 40. Copenhagen
  41. 41. SCAD
  42. 42. Amsterdam
  43. 43. density
  44. 44. density
  45. 45. infrastructure
  46. 46. special equipment
  47. 47. New bikes
  48. 48. specially equipped
  49. 49. security
  50. 50. Painted
  51. 51. speculation
  52. 52. confirmation?
  53. 53. new insight
  54. 54. Back to CPH
  55. 55. new equipment
  56. 56. Helmets & Rules
  57. 57. “Interviews”
  58. 58. bike shares
  59. 59. London
  60. 60. Dublin
  61. 61. New York City
  62. 62. Back home Not really home, but I couldn’t find a picture of Savannah buses on Google Images (or Bing).
  63. 63. Thinking cap
  64. 64. And you?Find a topicNot your passionThat pushes you outside yourselfThat is human and visualExperience itVisualize it
  65. 65. Go exploring
  66. 66. Keep your brain sharp
  67. 67. eagle eyes
  68. 68. puzzle solver
  69. 69. experience
  70. 70. Dave Malouf@daveixdG+ dave.ixdDave Malouf DesignPeer Loft - @peerloft

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