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The Craft of Observation
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The Craft of Observation

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How can you make observation a part of the crafts you need to do every day to be best at it.

How can you make observation a part of the crafts you need to do every day to be best at it.

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The Craft of Observation The Craft of Observation Presentation Transcript

  • The Craft ofObservationDave Malouf @daveixd
  • Dave Malouf@daveixdhttp://davemalouf.com
  • Peer Loft:@peerloftAmplifying Creativity TM View slide
  • Dave Malouf DesignHelping organizations integrate holistic design for rapidand smarter creativity. View slide
  • credit - Marc Coleran for Flow.Y’all create these, right?
  • But you work for these!
  • Rage against the machine ...
  • Put up your dukes
  • It’s everyone’s responsibility
  • Including you
  • But what can you do?
  • Your sensitive side
  • "In the last six weeks, have your team members spent at least two hours watching people experience your product or service?" - Jared Spool“Observe customers!”
  • And so we just look at people, right?
  • Holmes was brilliant, but also methodical.
  • Forest for the trees
  • Examples of craft:Eames Lounge Chair
  • Examples of craft:Mosaic on Dome of Rock
  • Examples of craft:Vacheron Constantin Watch
  • Examples of craft:Joffrey Ballet
  • Examples of craft:Jimmy Hendrix
  • Examples of craft:Patrick Stewart in “The Tempest”
  • Examples of craft:Surgery
  • Examples of craft:Ethnography
  • Skills of EthnographyInterview
  • Skills of EthnographyInterpretation
  • Skills of EthnographyPattern Recognition
  • Skills of EthnographySelf Awareness
  • Getting to Carnegie Hall?
  • The camera’s POV
  • Long Shot
  • Mid Shot
  • Close up
  • Yes, please remember the latin as there will be a quiz at the end of the presentation.Self(emic)
  • Other(etic)
  • Environment
  • CultureArtifactsTechnologyLanguageEconomyReligionRelationship
  • orArtifactscognition & metaphortriggers & activitiesinfluence & powergoals & motivations
  • Make it your life
  • Copenhagen
  • SCAD
  • Amsterdam
  • density
  • density
  • infrastructure
  • special equipment
  • New bikes
  • specially equipped
  • security
  • Painted
  • speculation
  • confirmation?
  • new insight
  • Back to CPH
  • new equipment
  • Helmets & Rules
  • “Interviews”
  • bike shares
  • London
  • Dublin
  • New York City
  • Back home Not really home, but I couldn’t find a picture of Savannah buses on Google Images (or Bing).
  • Thinking cap
  • And you?Find a topicNot your passionThat pushes you outside yourselfThat is human and visualExperience itVisualize it
  • Go exploring
  • Keep your brain sharp
  • eagle eyes
  • puzzle solver
  • experience
  • Dave Malouf@daveixdG+ dave.ixdDave Malouf DesignPeer Loft - @peerloft