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The Craft of Observation
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The Craft of Observation

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How can you make observation a part of the crafts you need to do every day to be best at it.

How can you make observation a part of the crafts you need to do every day to be best at it.


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  • 1. The Craft ofObservationDave Malouf @daveixd
  • 2. Dave Malouf@daveixdhttp://davemalouf.com
  • 3. Peer Loft:@peerloftAmplifying Creativity TM
  • 4. Dave Malouf DesignHelping organizations integrate holistic design for rapidand smarter creativity.
  • 5. credit - Marc Coleran for Flow.Y’all create these, right?
  • 6. But you work for these!
  • 7. Rage against the machine ...
  • 8. Put up your dukes
  • 9. It’s everyone’s responsibility
  • 10. Including you
  • 11. But what can you do?
  • 12. Your sensitive side
  • 13. "In the last six weeks, have your team members spent at least two hours watching people experience your product or service?" - Jared Spool“Observe customers!”
  • 14. And so we just look at people, right?
  • 15. Holmes was brilliant, but also methodical.
  • 16. Forest for the trees
  • 17. Examples of craft:Eames Lounge Chair
  • 18. Examples of craft:Mosaic on Dome of Rock
  • 19. Examples of craft:Vacheron Constantin Watch
  • 20. Examples of craft:Joffrey Ballet
  • 21. Examples of craft:Jimmy Hendrix
  • 22. Examples of craft:Patrick Stewart in “The Tempest”
  • 23. Examples of craft:Surgery
  • 24. Examples of craft:Ethnography
  • 25. Skills of EthnographyInterview
  • 26. Skills of EthnographyInterpretation
  • 27. Skills of EthnographyPattern Recognition
  • 28. Skills of EthnographySelf Awareness
  • 29. Getting to Carnegie Hall?
  • 30. The camera’s POV
  • 31. Long Shot
  • 32. Mid Shot
  • 33. Close up
  • 34. Yes, please remember the latin as there will be a quiz at the end of the presentation.Self(emic)
  • 35. Other(etic)
  • 36. Environment
  • 37. CultureArtifactsTechnologyLanguageEconomyReligionRelationship
  • 38. orArtifactscognition & metaphortriggers & activitiesinfluence & powergoals & motivations
  • 39. Make it your life
  • 40. Copenhagen
  • 41. SCAD
  • 42. Amsterdam
  • 43. density
  • 44. density
  • 45. infrastructure
  • 46. special equipment
  • 47. New bikes
  • 48. specially equipped
  • 49. security
  • 50. Painted
  • 51. speculation
  • 52. confirmation?
  • 53. new insight
  • 54. Back to CPH
  • 55. new equipment
  • 56. Helmets & Rules
  • 57. “Interviews”
  • 58. bike shares
  • 59. London
  • 60. Dublin
  • 61. New York City
  • 62. Back home Not really home, but I couldn’t find a picture of Savannah buses on Google Images (or Bing).
  • 63. Thinking cap
  • 64. And you?Find a topicNot your passionThat pushes you outside yourselfThat is human and visualExperience itVisualize it
  • 65. Go exploring
  • 66. Keep your brain sharp
  • 67. eagle eyes
  • 68. puzzle solver
  • 69. experience
  • 70. Dave Malouf@daveixdG+ dave.ixdDave Malouf DesignPeer Loft - @peerloft

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