• Save
The Craft of Observation
Upcoming SlideShare
Loading in...5

The Craft of Observation



How can you make observation a part of the crafts you need to do every day to be best at it.

How can you make observation a part of the crafts you need to do every day to be best at it.



Total Views
Views on SlideShare
Embed Views



1 Embed 6

https://twitter.com 6


Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

The Craft of Observation The Craft of Observation Presentation Transcript

  • The Craft ofObservationDave Malouf @daveixd
  • Dave Malouf@daveixdhttp://davemalouf.com
  • Peer Loft:@peerloftAmplifying Creativity TM View slide
  • Dave Malouf DesignHelping organizations integrate holistic design for rapidand smarter creativity. View slide
  • credit - Marc Coleran for Flow.Y’all create these, right?
  • But you work for these!
  • Rage against the machine ...
  • Put up your dukes
  • It’s everyone’s responsibility
  • Including you
  • But what can you do?
  • Your sensitive side
  • "In the last six weeks, have your team members spent at least two hours watching people experience your product or service?" - Jared Spool“Observe customers!”
  • And so we just look at people, right?
  • Holmes was brilliant, but also methodical.
  • Forest for the trees
  • Examples of craft:Eames Lounge Chair
  • Examples of craft:Mosaic on Dome of Rock
  • Examples of craft:Vacheron Constantin Watch
  • Examples of craft:Joffrey Ballet
  • Examples of craft:Jimmy Hendrix
  • Examples of craft:Patrick Stewart in “The Tempest”
  • Examples of craft:Surgery
  • Examples of craft:Ethnography
  • Skills of EthnographyInterview
  • Skills of EthnographyInterpretation
  • Skills of EthnographyPattern Recognition
  • Skills of EthnographySelf Awareness
  • Getting to Carnegie Hall?
  • The camera’s POV
  • Long Shot
  • Mid Shot
  • Close up
  • Yes, please remember the latin as there will be a quiz at the end of the presentation.Self(emic)
  • Other(etic)
  • Environment
  • CultureArtifactsTechnologyLanguageEconomyReligionRelationship
  • orArtifactscognition & metaphortriggers & activitiesinfluence & powergoals & motivations
  • Make it your life
  • Copenhagen
  • SCAD
  • Amsterdam
  • density
  • density
  • infrastructure
  • special equipment
  • New bikes
  • specially equipped
  • security
  • Painted
  • speculation
  • confirmation?
  • new insight
  • Back to CPH
  • new equipment
  • Helmets & Rules
  • “Interviews”
  • bike shares
  • London
  • Dublin
  • New York City
  • Back home Not really home, but I couldn’t find a picture of Savannah buses on Google Images (or Bing).
  • Thinking cap
  • And you?Find a topicNot your passionThat pushes you outside yourselfThat is human and visualExperience itVisualize it
  • Go exploring
  • Keep your brain sharp
  • eagle eyes
  • puzzle solver
  • experience
  • Dave Malouf@daveixdG+ dave.ixdDave Malouf DesignPeer Loft - @peerloft