Enterprise User Experience 
~ 
Dave Malouf 
Head of Interaction Design @Rackspace 
@daveixd // dave.ixd@gmail.com 
http://...
Enterprise User Experience? 
• Is there such a thing? 
• What changes as a designer if it is a thing? 
• Why you should co...
What does 
enterprise 
mean?
Simply put 
A really large 
monolithic 
organization. 
Where things happen really 
slowly, if they happen at all.
CLUSTERFμ¢K
Two major properties 
1. Decision makers (customers) are not the end 
users or problem owners 
2. 90% of users use 10% of ...
Types of Enterprise 
Design 
• In the enterprise 
• For the enterprise
Poll: 
Is "Enterprise User 
Experience" a distinct 
practice of UX?
A question asked of me 
recently 
• "Isn't what makes Enterprise context unique 
less about doing design differently and m...
Yes, AND ...
1.SCALE 
• Variation and quantity of personas 
• Research 
• Stakeholders 
• Complexity
2.Wickedness 
• The level of "influence" over control of the 
ecosystem
3.PACE 
• Funding/Sales cycles 
• Public quarterly reporting
4.Proximity 
• The abstracted distance between the 
customer and the problem owner
Do these 
things 
change the 
way you 
need to do 
design?
Here's what 
changes for me
New tools 
• To manage scale (depth & 
breath) of data 
• Collaboration tools that 
connect not just people, 
but artifact...
Stories 
These are even more 
important 
• To connect stakeholders to 
problem space 
• Validate within contexts 
without ...
Why do I do this?
But really ...
If the 
people 
buying & 
using these 
can do their 
job, ...
... maybe, 
we can 
make sure 
these 
people get 
better lives.
Questions 
Dave Malouf 
@daveixd // dave.ixd@gmail.com 
http://about.me/daveixd
Enterprise UX: What, How & Why in 20 short minutes
Enterprise UX: What, How & Why in 20 short minutes
Enterprise UX: What, How & Why in 20 short minutes
Enterprise UX: What, How & Why in 20 short minutes
Enterprise UX: What, How & Why in 20 short minutes
Enterprise UX: What, How & Why in 20 short minutes
Enterprise UX: What, How & Why in 20 short minutes
Enterprise UX: What, How & Why in 20 short minutes
Enterprise UX: What, How & Why in 20 short minutes
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Enterprise UX: What, How & Why in 20 short minutes

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In this short talk given at UX Australia, August 2014, in Sydney, Dave talks about his evolving perspective on what is Enterprise UX, why it is distinct and important talk about separate from general UX, and why it is important for more practitioners to be involved.

Published in: Design

Enterprise UX: What, How & Why in 20 short minutes

  1. 1. Enterprise User Experience ~ Dave Malouf Head of Interaction Design @Rackspace @daveixd // dave.ixd@gmail.com http://about.me/daveixd 28 August, 2014 // @uxaustralia
  2. 2. Enterprise User Experience? • Is there such a thing? • What changes as a designer if it is a thing? • Why you should consider doing it?
  3. 3. What does enterprise mean?
  4. 4. Simply put A really large monolithic organization. Where things happen really slowly, if they happen at all.
  5. 5. CLUSTERFμ¢K
  6. 6. Two major properties 1. Decision makers (customers) are not the end users or problem owners 2. 90% of users use 10% of your features. They each use a different 10%
  7. 7. Types of Enterprise Design • In the enterprise • For the enterprise
  8. 8. Poll: Is "Enterprise User Experience" a distinct practice of UX?
  9. 9. A question asked of me recently • "Isn't what makes Enterprise context unique less about doing design differently and more about the context of the actions." • "Isn't it all still users with problems we are solving on their behalf?"
  10. 10. Yes, AND ...
  11. 11. 1.SCALE • Variation and quantity of personas • Research • Stakeholders • Complexity
  12. 12. 2.Wickedness • The level of "influence" over control of the ecosystem
  13. 13. 3.PACE • Funding/Sales cycles • Public quarterly reporting
  14. 14. 4.Proximity • The abstracted distance between the customer and the problem owner
  15. 15. Do these things change the way you need to do design?
  16. 16. Here's what changes for me
  17. 17. New tools • To manage scale (depth & breath) of data • Collaboration tools that connect not just people, but artifact relationships • Connect touch points & communicate the value stream
  18. 18. Stories These are even more important • To connect stakeholders to problem space • Validate within contexts without building • To coalesce a shared vision • To evaluate the value stream
  19. 19. Why do I do this?
  20. 20. But really ...
  21. 21. If the people buying & using these can do their job, ...
  22. 22. ... maybe, we can make sure these people get better lives.
  23. 23. Questions Dave Malouf @daveixd // dave.ixd@gmail.com http://about.me/daveixd
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