Education For Design For LifeDave MaloufProfessor, Industrial Design & Interaction DesignSavannah College of Art & Design@...
Let’s learn about youQuem é você?                        2
About meFather           3
Traveler, observer, student                              4
Teacher          5
Community Builder                    6
But how didI get here?Did I just use myiPhone as anavigator?(yes & no)                    7
My JourneyDo as I say,not as I do
Look Mom,I’m aDesigner!In 1994coder = designer                   9
This ain’t right!Come to 1999 - 2003                      10
CapoeiraEu so Angoleiro                  11
Tog asks forrespect!IxDA is born and Ifound my tribe.
Industrial DesignOh! so this is what design looks like                                        13
Playing catchupAND finding my own path                         14
Again ...Don’t do as I do; do as I say ...                                    15
So now what?• What is the state of design?• What do you have to do?                                 16
CaveatI am an American!                    17
Jump to the chaseEverything has converged                           18
It’s all here: Architecture Industrial Design Interior design Service Design Graphic Design Interaction Design            ...
DaVinci is not realNo 1 person could do this                            20
It has been around awhile                            21
This guy is kickin’ our asses                                22
Wicked Problems                  23
Social Networks                  24
Distracted             25
Our focus is much simplerJust want to do my web site                              26
Types of IxDsEach has its own needs and some are stagestowards others. Web/Software Designers Hardware Designers System De...
All are people centric                         28
Know BrainPerception &Cognition               29
Know cultureAnthropology               30
EthnographyObserve ANDParticipate              31
Most of us are stuck here ...                                32
We need to be talking                        33
Out here!Observe, talk, interpret                           34
Without thinking about thisData good, rigidness bad                              35
All require creativity                         36
Lots of ideasInteraction Designer’s weakness is in their lack ofcreative stamina                                          ...
Where is our craft?It is NOT the wireframe                          38
Envision the future                      39
PrototypeCodeProduceBuild            40
PlayTry it & Let others tryit too.                          41
Tell StoriesEnvision Embodied Situations within Narratives                                                 42
Sell! Sell!Sell!No one is just goingto like your ideas, orbelieve you at facevalue.                         43
Visual communicationYou CAN’T live without it!                             44
So regardless of IxD type ... gotta know about people: individuals & groups gotta observe people: not just because you hav...
How do you learn all this?                             46
Beats me!            47
It’s amarathonEveryone starts froma different place andtakes a different path.                          48
The young get to start freshAnd like most youth start out sprinting                                          49
Bill MoggridgeOn Design Teaching & Learing                               50
All creative exercise startswith these 3 things ... Criticism: Knowing what is right/wrong & why Craft: Ability to manifes...
Early Design Education   Creativity: Think up stuff           Criticism: Judge stuff      Sketch                          ...
Interaction Design                     53
Besides general design ... Information              Activity   Structure                Flow   Relationships            Pr...
What is interaction design? Interactivity? Technology management? Dialog aesthetics? Web? (the network)?                  ...
Try this ...Interaction Design is the attempt to use abductiveprocesses towards elegant & beautiful solutions forhelping p...
NOPE! That’s just designJust change “technology” for “culture”.                                          57
Was that always “design”?                                                                                                 ...
Bill Verplank                59
Verplank translated Form to communicate what is possible Form to communicate what has happening/ed Form to communicate sta...
It has to be also Designing what IS possible Creating understanding Designing flow                              61
ANDKnowing WHY!               62
What was that thingabout foundation?                      63
Usual designer skills Drawing Composition   2D   3D Basic theory Construction                        64
The theoretical & criticalmaterial of the mediumExploring media   Exploring properties GUI                Time Tangible   ...
PrattFoundationCombines theseissuesCore to criticism                    66
You need more...Top 6 non-traditional IxD skills every interactiondesigner needs:                                         ...
Idea Visualizationrapid idea communication                           68
Information Visualization                            69
ComputerProgrammingvirtual prototypingneeds to be more than“click-through”                        70
Model Makingsketch models of the physical                                71
Physical ComputingBuilding tangible interactions                                 72
Video/FilmEmbodied experiencesImagined futures                       73
In 4 years?!?US standard length ofbachelor’s degree(undergraduate).                        74
As noted above, it’s a long race.Long after school.Hopefully you’ll have people applauding, too.                          ...
PracticeBrazilian Carnegie Hall?                           76
Exploration of multiple media                                77
Evaluating case studies                          78
Reading existing theoryTesting it out                          79
The rightenvironmentPeople to work withPeople to teachPeople to learn from                       80
Get MentorsIt is a lot of work touse a mentor                         81
HaveHeroesBe inspired!               82
Draw a map             83
BePassionate!              84
Pet project(s)   Don’t let them stall!                                       85Andrei Herasimchuk - Build your blog
Speak yourmindPresentWriteTeachEngage             86
It is really up to you ...                             87
Thank youhttp://davemalouf.com/@daveixd                         88
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Education for Design For Life

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Opening keynote to Interaction South America 2010 in Curitiba, Brazil on 12/2/2010

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Transcript of "Education for Design For Life"

  1. 1. Education For Design For LifeDave MaloufProfessor, Industrial Design & Interaction DesignSavannah College of Art & Design@daveixd 1
  2. 2. Let’s learn about youQuem é você? 2
  3. 3. About meFather 3
  4. 4. Traveler, observer, student 4
  5. 5. Teacher 5
  6. 6. Community Builder 6
  7. 7. But how didI get here?Did I just use myiPhone as anavigator?(yes & no) 7
  8. 8. My JourneyDo as I say,not as I do
  9. 9. Look Mom,I’m aDesigner!In 1994coder = designer 9
  10. 10. This ain’t right!Come to 1999 - 2003 10
  11. 11. CapoeiraEu so Angoleiro 11
  12. 12. Tog asks forrespect!IxDA is born and Ifound my tribe.
  13. 13. Industrial DesignOh! so this is what design looks like 13
  14. 14. Playing catchupAND finding my own path 14
  15. 15. Again ...Don’t do as I do; do as I say ... 15
  16. 16. So now what?• What is the state of design?• What do you have to do? 16
  17. 17. CaveatI am an American! 17
  18. 18. Jump to the chaseEverything has converged 18
  19. 19. It’s all here: Architecture Industrial Design Interior design Service Design Graphic Design Interaction Design 19
  20. 20. DaVinci is not realNo 1 person could do this 20
  21. 21. It has been around awhile 21
  22. 22. This guy is kickin’ our asses 22
  23. 23. Wicked Problems 23
  24. 24. Social Networks 24
  25. 25. Distracted 25
  26. 26. Our focus is much simplerJust want to do my web site 26
  27. 27. Types of IxDsEach has its own needs and some are stagestowards others. Web/Software Designers Hardware Designers System Designers Wicked Problem Solvers 27
  28. 28. All are people centric 28
  29. 29. Know BrainPerception &Cognition 29
  30. 30. Know cultureAnthropology 30
  31. 31. EthnographyObserve ANDParticipate 31
  32. 32. Most of us are stuck here ... 32
  33. 33. We need to be talking 33
  34. 34. Out here!Observe, talk, interpret 34
  35. 35. Without thinking about thisData good, rigidness bad 35
  36. 36. All require creativity 36
  37. 37. Lots of ideasInteraction Designer’s weakness is in their lack ofcreative stamina 37
  38. 38. Where is our craft?It is NOT the wireframe 38
  39. 39. Envision the future 39
  40. 40. PrototypeCodeProduceBuild 40
  41. 41. PlayTry it & Let others tryit too. 41
  42. 42. Tell StoriesEnvision Embodied Situations within Narratives 42
  43. 43. Sell! Sell!Sell!No one is just goingto like your ideas, orbelieve you at facevalue. 43
  44. 44. Visual communicationYou CAN’T live without it! 44
  45. 45. So regardless of IxD type ... gotta know about people: individuals & groups gotta observe people: not just because you have to gotta be creative: sketch; volume is everything gotta envision the future: prototype & play gotta tell stories: narratives sell ideas & offer designs gotta be visual: visual communication wins 45
  46. 46. How do you learn all this? 46
  47. 47. Beats me! 47
  48. 48. It’s amarathonEveryone starts froma different place andtakes a different path. 48
  49. 49. The young get to start freshAnd like most youth start out sprinting 49
  50. 50. Bill MoggridgeOn Design Teaching & Learing 50
  51. 51. All creative exercise startswith these 3 things ... Criticism: Knowing what is right/wrong & why Craft: Ability to manifest yours or someone else ideas Creativity: Ability to conceive new ideas 51
  52. 52. Early Design Education Creativity: Think up stuff Criticism: Judge stuff Sketch Art History Visual Thinking Design History Craft: Make Stuff Context Production Knowledge Aesthetics Observation Foundation (Has its own craft)Not usually found in IxD programs Found in IxD, but not most other Design programs 52
  53. 53. Interaction Design 53
  54. 54. Besides general design ... Information Activity Structure Flow Relationships Process Content Procedure People Language Perception/Cognition rhetorics Ergonomics poetics Behavioral Economics semiotics Socio-cultural 54
  55. 55. What is interaction design? Interactivity? Technology management? Dialog aesthetics? Web? (the network)? 55
  56. 56. Try this ...Interaction Design is the attempt to use abductiveprocesses towards elegant & beautiful solutions forhelping people mitigate the increased criticalmass of complexity caused by technology.The designer does this by imagining new futuresinspired by insights gained through intentionallyexperiencing, describing, and analyzing specificcontexts. 56
  57. 57. NOPE! That’s just designJust change “technology” for “culture”. 57
  58. 58. Was that always “design”? 58I have come to believe that IxD is more a school of design than itʼs own discipline. That in the practice of every other major design discipline what we have learned through the creation ofinteraction design can be applied.This is not to say that IxD is everything but that IxD is everywhere. It is a tool to be wielded by every designer regardless of medium or connection to technology.and yet … It really isnʼt that simple.
  59. 59. Bill Verplank 59
  60. 60. Verplank translated Form to communicate what is possible Form to communicate what has happening/ed Form to communicate state & flow 60
  61. 61. It has to be also Designing what IS possible Creating understanding Designing flow 61
  62. 62. ANDKnowing WHY! 62
  63. 63. What was that thingabout foundation? 63
  64. 64. Usual designer skills Drawing Composition 2D 3D Basic theory Construction 64
  65. 65. The theoretical & criticalmaterial of the mediumExploring media Exploring properties GUI Time Tangible Metaphor Embedded Abstraction Spatial Motion Rhetorics Semiotics 65
  66. 66. PrattFoundationCombines theseissuesCore to criticism 66
  67. 67. You need more...Top 6 non-traditional IxD skills every interactiondesigner needs: 67
  68. 68. Idea Visualizationrapid idea communication 68
  69. 69. Information Visualization 69
  70. 70. ComputerProgrammingvirtual prototypingneeds to be more than“click-through” 70
  71. 71. Model Makingsketch models of the physical 71
  72. 72. Physical ComputingBuilding tangible interactions 72
  73. 73. Video/FilmEmbodied experiencesImagined futures 73
  74. 74. In 4 years?!?US standard length ofbachelor’s degree(undergraduate). 74
  75. 75. As noted above, it’s a long race.Long after school.Hopefully you’ll have people applauding, too. 75
  76. 76. PracticeBrazilian Carnegie Hall? 76
  77. 77. Exploration of multiple media 77
  78. 78. Evaluating case studies 78
  79. 79. Reading existing theoryTesting it out 79
  80. 80. The rightenvironmentPeople to work withPeople to teachPeople to learn from 80
  81. 81. Get MentorsIt is a lot of work touse a mentor 81
  82. 82. HaveHeroesBe inspired! 82
  83. 83. Draw a map 83
  84. 84. BePassionate! 84
  85. 85. Pet project(s) Don’t let them stall! 85Andrei Herasimchuk - Build your blog
  86. 86. Speak yourmindPresentWriteTeachEngage 86
  87. 87. It is really up to you ... 87
  88. 88. Thank youhttp://davemalouf.com/@daveixd 88

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