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Tell StoriesEnvision Embodied Situations within Narratives 42
Sell! Sell!Sell!No one is just goingto like your ideas, orbelieve you at facevalue. 43
Visual communicationYou CAN’T live without it! 44
So regardless of IxD type ... gotta know about people: individuals & groups gotta observe people: not just because you have to gotta be creative: sketch; volume is everything gotta envision the future: prototype & play gotta tell stories: narratives sell ideas & offer designs gotta be visual: visual communication wins 45
All creative exercise startswith these 3 things ... Criticism: Knowing what is right/wrong & why Craft: Ability to manifest yours or someone else ideas Creativity: Ability to conceive new ideas 51
Early Design Education Creativity: Think up stuff Criticism: Judge stuff Sketch Art History Visual Thinking Design History Craft: Make Stuff Context Production Knowledge Aesthetics Observation Foundation (Has its own craft)Not usually found in IxD programs Found in IxD, but not most other Design programs 52
Besides general design ... Information Activity Structure Flow Relationships Process Content Procedure People Language Perception/Cognition rhetorics Ergonomics poetics Behavioral Economics semiotics Socio-cultural 54
What is interaction design? Interactivity? Technology management? Dialog aesthetics? Web? (the network)? 55
Try this ...Interaction Design is the attempt to use abductiveprocesses towards elegant & beautiful solutions forhelping people mitigate the increased criticalmass of complexity caused by technology.The designer does this by imagining new futuresinspired by insights gained through intentionallyexperiencing, describing, and analyzing speciﬁccontexts. 56
NOPE! That’s just designJust change “technology” for “culture”. 57
Was that always “design”? 58I have come to believe that IxD is more a school of design than itʼs own discipline. That in the practice of every other major design discipline what we have learned through the creation ofinteraction design can be applied.This is not to say that IxD is everything but that IxD is everywhere. It is a tool to be wielded by every designer regardless of medium or connection to technology.and yet … It really isnʼt that simple.