SlideShare a Scribd company logo

DMA client benchmark report 2012 is outsourcing key to scaling up you remail marketing programme

•Download as PPT, PDF•
•
DMA Email Marketing Council
DMA Email Marketing Council

DMA client benchmark report 2012 is outsourcing key to scaling up you remail marketing programme. Presentation sponsored by Alchemy Worx.

BusinessTechnology
1 of 12
Are marketers maximising the ROI in this channel and could outsourcing be the key to scaling up your email marketing programme? Dela Quist, chief executive officer, Alchemy Worx #dmaemail
Dela Quist: CEO Alchemy Worx
How Good Do We think We Are?
What Is Holding Us Back?
How Happy Are We With Our Efforts?
With Very Little Marketing Resource
Bread & Butter Programs Work
ROI Is For The Show (But Numbers Are For The Dough) •A 100g potato with skin has 535 mcg of potassium • % of potassium in the skin is about 7% • % of potassium in the skin is about 0.39% • The skin has a much higher % of potassium. • But there is actually more potassium in the flesh – 391 mcg in the potato v 144 mcg in the skin Sourced from the Silverpop blog
The Basics Still Driving Revenue
Life Cycle Marketing Programmes Deliver Too
End Of The Fear?
A Look To The Future http://www.youtube.com/watch?v=EC5sbdvnvQM&feature=youtu.be

Recommended

Beyond the Open Rate: It's Time to Think Reach Frequency and Impact
Beyond the Open Rate: It's Time to Think Reach Frequency and ImpactBeyond the Open Rate: It's Time to Think Reach Frequency and Impact
Beyond the Open Rate: It's Time to Think Reach Frequency and ImpactAlchemy Worx
 
WhichTestWon The Live Event: Subject Line Optimization Masterclass
WhichTestWon The Live Event: Subject Line Optimization MasterclassWhichTestWon The Live Event: Subject Line Optimization Masterclass
WhichTestWon The Live Event: Subject Line Optimization MasterclassAlchemy Worx
 
AlchemyWorx
AlchemyWorxAlchemyWorx
AlchemyWorxMediaPost
 
DMA client benchmark 2012 national client email report
DMA client benchmark 2012 national client email reportDMA client benchmark 2012 national client email report
DMA client benchmark 2012 national client email reportDMA Email Marketing Council
 
E-mail Marketing 3.0 is coming: Are you ready?
E-mail Marketing 3.0 is coming: Are you ready?E-mail Marketing 3.0 is coming: Are you ready?
E-mail Marketing 3.0 is coming: Are you ready?Alchemy Worx
 
Email as a Mass Media Channel
Email as a Mass Media ChannelEmail as a Mass Media Channel
Email as a Mass Media ChannelAlchemy Worx
 
DMA email marketing trends 2013 presentation
DMA email marketing trends 2013 presentationDMA email marketing trends 2013 presentation
DMA email marketing trends 2013 presentationDMA Email Marketing Council
 
Conversion Hotel 2016 - Dela Quist
Conversion Hotel 2016 - Dela QuistConversion Hotel 2016 - Dela Quist
Conversion Hotel 2016 - Dela QuistWebanalisten .nl
 

Recommended

Beyond the Open Rate: It's Time to Think Reach Frequency and Impact
Beyond the Open Rate: It's Time to Think Reach Frequency and ImpactBeyond the Open Rate: It's Time to Think Reach Frequency and Impact
Beyond the Open Rate: It's Time to Think Reach Frequency and ImpactAlchemy Worx
 
WhichTestWon The Live Event: Subject Line Optimization Masterclass
WhichTestWon The Live Event: Subject Line Optimization MasterclassWhichTestWon The Live Event: Subject Line Optimization Masterclass
WhichTestWon The Live Event: Subject Line Optimization MasterclassAlchemy Worx
 
AlchemyWorx
AlchemyWorxAlchemyWorx
AlchemyWorxMediaPost
 
DMA client benchmark 2012 national client email report
DMA client benchmark 2012 national client email reportDMA client benchmark 2012 national client email report
DMA client benchmark 2012 national client email reportDMA Email Marketing Council
 
E-mail Marketing 3.0 is coming: Are you ready?
E-mail Marketing 3.0 is coming: Are you ready?E-mail Marketing 3.0 is coming: Are you ready?
E-mail Marketing 3.0 is coming: Are you ready?Alchemy Worx
 
Email as a Mass Media Channel
Email as a Mass Media ChannelEmail as a Mass Media Channel
Email as a Mass Media ChannelAlchemy Worx
 
DMA email marketing trends 2013 presentation
DMA email marketing trends 2013 presentationDMA email marketing trends 2013 presentation
DMA email marketing trends 2013 presentationDMA Email Marketing Council
 
Conversion Hotel 2016 - Dela Quist
Conversion Hotel 2016 - Dela QuistConversion Hotel 2016 - Dela Quist
Conversion Hotel 2016 - Dela QuistWebanalisten .nl
 
Data driven marketing and email marketing conference
Data driven marketing and email marketing conferenceData driven marketing and email marketing conference
Data driven marketing and email marketing conferenceMichael Leander
 
Unlock the brand potential of your email campaigns by @delaquist
Unlock the brand potential of your email campaigns by @delaquistUnlock the brand potential of your email campaigns by @delaquist
Unlock the brand potential of your email campaigns by @delaquisti-SCOOP
 
Email marketing trends 2014
Email marketing trends 2014Email marketing trends 2014
Email marketing trends 2014Rachel Aldighieri
 
Use the Right Metric for the Right Job
Use the Right Metric for the Right JobUse the Right Metric for the Right Job
Use the Right Metric for the Right JobVivastream
 
The private life of an email @ ZEISS
The private life of an email @ ZEISSThe private life of an email @ ZEISS
The private life of an email @ ZEISSHans Smellinckx
 
National client email report
National client email reportNational client email report
National client email reportRachel Aldighieri
 
What consumers really want from their emails presentation
What consumers really want from their emails presentationWhat consumers really want from their emails presentation
What consumers really want from their emails presentationRachel Aldighieri
 
Dela Quist Alchemy Worx Sexy Email Event
Dela Quist Alchemy Worx Sexy Email EventDela Quist Alchemy Worx Sexy Email Event
Dela Quist Alchemy Worx Sexy Email EventMichael Straathof
 
Beyond A/B: Tips and Tech for Optimizing to the Open
Beyond A/B: Tips and Tech for Optimizing to the OpenBeyond A/B: Tips and Tech for Optimizing to the Open
Beyond A/B: Tips and Tech for Optimizing to the OpenLiveIntent
 
Overnight Oats Bar - Chase Slepak
Overnight Oats Bar - Chase SlepakOvernight Oats Bar - Chase Slepak
Overnight Oats Bar - Chase SlepakChase Slepak
 
Cart Abandonment Email Marketing
Cart Abandonment Email MarketingCart Abandonment Email Marketing
Cart Abandonment Email MarketingSilverpop
 
Production Business of Milk Powder (Baby Milk for 0 to 5 year, Milk Powder fo...
Production Business of Milk Powder (Baby Milk for 0 to 5 year, Milk Powder fo...Production Business of Milk Powder (Baby Milk for 0 to 5 year, Milk Powder fo...
Production Business of Milk Powder (Baby Milk for 0 to 5 year, Milk Powder fo...Ajjay Kumar Gupta
 
Earn A lot more without disturbing Your Present Profession jagtar singh 98888...
Earn A lot more without disturbing Your Present Profession jagtar singh 98888...Earn A lot more without disturbing Your Present Profession jagtar singh 98888...
Earn A lot more without disturbing Your Present Profession jagtar singh 98888...Jagtar Dhindsa
 
Case Study on Jaggery Cottage Industry in India (Biswadeep Ghosh Hazra and Te...
Case Study on Jaggery Cottage Industry in India (Biswadeep Ghosh Hazra and Te...Case Study on Jaggery Cottage Industry in India (Biswadeep Ghosh Hazra and Te...
Case Study on Jaggery Cottage Industry in India (Biswadeep Ghosh Hazra and Te...Biswadeep Ghosh Hazra
 
advertisement.pptx
advertisement.pptxadvertisement.pptx
advertisement.pptxNovaLinda9
 
Croatian Skin Care
Croatian Skin CareCroatian Skin Care
Croatian Skin Carekevin1407
 
Prestige8 new
Prestige8 newPrestige8 new
Prestige8 newprestige8
 
Nestle bcg
Nestle bcgNestle bcg
Nestle bcgsamohdyu09
 
BCG Matrix
BCG MatrixBCG Matrix
BCG MatrixFui Yien Michelle
 
Ezifibre & KidzVits Pitch Presentation
Ezifibre & KidzVits Pitch PresentationEzifibre & KidzVits Pitch Presentation
Ezifibre & KidzVits Pitch PresentationMuhammad Imran Khan
 
Content Marketing For Demand Generation ROI
Content Marketing For Demand Generation ROIContent Marketing For Demand Generation ROI
Content Marketing For Demand Generation ROIG3 Communications
 
Managing And Successfully Executing Triggered Email & Drip Email Campaigns
Managing And Successfully Executing Triggered Email & Drip Email Campaigns Managing And Successfully Executing Triggered Email & Drip Email Campaigns
Managing And Successfully Executing Triggered Email & Drip Email Campaigns davewjones
 

More Related Content

Viewers also liked

Data driven marketing and email marketing conference
Data driven marketing and email marketing conferenceData driven marketing and email marketing conference
Data driven marketing and email marketing conferenceMichael Leander
 
Unlock the brand potential of your email campaigns by @delaquist
Unlock the brand potential of your email campaigns by @delaquistUnlock the brand potential of your email campaigns by @delaquist
Unlock the brand potential of your email campaigns by @delaquisti-SCOOP
 
Use the Right Metric for the Right Job
Use the Right Metric for the Right JobUse the Right Metric for the Right Job
Use the Right Metric for the Right JobVivastream
 
The private life of an email @ ZEISS
The private life of an email @ ZEISSThe private life of an email @ ZEISS
The private life of an email @ ZEISSHans Smellinckx
 
National client email report
National client email reportNational client email report
National client email reportRachel Aldighieri
 
What consumers really want from their emails presentation
What consumers really want from their emails presentationWhat consumers really want from their emails presentation
What consumers really want from their emails presentationRachel Aldighieri
 
Dela Quist Alchemy Worx Sexy Email Event
Dela Quist Alchemy Worx Sexy Email EventDela Quist Alchemy Worx Sexy Email Event
Dela Quist Alchemy Worx Sexy Email EventMichael Straathof
 
Beyond A/B: Tips and Tech for Optimizing to the Open
Beyond A/B: Tips and Tech for Optimizing to the OpenBeyond A/B: Tips and Tech for Optimizing to the Open
Beyond A/B: Tips and Tech for Optimizing to the OpenLiveIntent
 

Viewers also liked (9)

Data driven marketing and email marketing conference
Data driven marketing and email marketing conferenceData driven marketing and email marketing conference
Data driven marketing and email marketing conference
 
Unlock the brand potential of your email campaigns by @delaquist
Unlock the brand potential of your email campaigns by @delaquistUnlock the brand potential of your email campaigns by @delaquist
Unlock the brand potential of your email campaigns by @delaquist
 
Email marketing trends 2014
Email marketing trends 2014Email marketing trends 2014
Email marketing trends 2014
 
Use the Right Metric for the Right Job
Use the Right Metric for the Right JobUse the Right Metric for the Right Job
Use the Right Metric for the Right Job
 
The private life of an email @ ZEISS
The private life of an email @ ZEISSThe private life of an email @ ZEISS
The private life of an email @ ZEISS
 
National client email report
National client email reportNational client email report
National client email report
 
What consumers really want from their emails presentation
What consumers really want from their emails presentationWhat consumers really want from their emails presentation
What consumers really want from their emails presentation
 
Dela Quist Alchemy Worx Sexy Email Event
Dela Quist Alchemy Worx Sexy Email EventDela Quist Alchemy Worx Sexy Email Event
Dela Quist Alchemy Worx Sexy Email Event
 
Beyond A/B: Tips and Tech for Optimizing to the Open
Beyond A/B: Tips and Tech for Optimizing to the OpenBeyond A/B: Tips and Tech for Optimizing to the Open
Beyond A/B: Tips and Tech for Optimizing to the Open
 

Similar to DMA client benchmark report 2012 is outsourcing key to scaling up you remail marketing programme

Overnight Oats Bar - Chase Slepak
Overnight Oats Bar - Chase SlepakOvernight Oats Bar - Chase Slepak
Overnight Oats Bar - Chase SlepakChase Slepak
 
Cart Abandonment Email Marketing
Cart Abandonment Email MarketingCart Abandonment Email Marketing
Cart Abandonment Email MarketingSilverpop
 
Production Business of Milk Powder (Baby Milk for 0 to 5 year, Milk Powder fo...
Production Business of Milk Powder (Baby Milk for 0 to 5 year, Milk Powder fo...Production Business of Milk Powder (Baby Milk for 0 to 5 year, Milk Powder fo...
Production Business of Milk Powder (Baby Milk for 0 to 5 year, Milk Powder fo...Ajjay Kumar Gupta
 
Earn A lot more without disturbing Your Present Profession jagtar singh 98888...
Earn A lot more without disturbing Your Present Profession jagtar singh 98888...Earn A lot more without disturbing Your Present Profession jagtar singh 98888...
Earn A lot more without disturbing Your Present Profession jagtar singh 98888...Jagtar Dhindsa
 
Case Study on Jaggery Cottage Industry in India (Biswadeep Ghosh Hazra and Te...
Case Study on Jaggery Cottage Industry in India (Biswadeep Ghosh Hazra and Te...Case Study on Jaggery Cottage Industry in India (Biswadeep Ghosh Hazra and Te...
Case Study on Jaggery Cottage Industry in India (Biswadeep Ghosh Hazra and Te...Biswadeep Ghosh Hazra
 
advertisement.pptx
advertisement.pptxadvertisement.pptx
advertisement.pptxNovaLinda9
 
Croatian Skin Care
Croatian Skin CareCroatian Skin Care
Croatian Skin Carekevin1407
 
Prestige8 new
Prestige8 newPrestige8 new
Prestige8 newprestige8
 
Ezifibre & KidzVits Pitch Presentation
Ezifibre & KidzVits Pitch PresentationEzifibre & KidzVits Pitch Presentation
Ezifibre & KidzVits Pitch PresentationMuhammad Imran Khan
 
Content Marketing For Demand Generation ROI
Content Marketing For Demand Generation ROIContent Marketing For Demand Generation ROI
Content Marketing For Demand Generation ROIG3 Communications
 
Managing And Successfully Executing Triggered Email & Drip Email Campaigns
Managing And Successfully Executing Triggered Email & Drip Email Campaigns Managing And Successfully Executing Triggered Email & Drip Email Campaigns
Managing And Successfully Executing Triggered Email & Drip Email Campaigns davewjones
 
SEMpdx PPC Basics January 2013
SEMpdx PPC Basics January 2013SEMpdx PPC Basics January 2013
SEMpdx PPC Basics January 2013Benjamin Lloyd
 
Brand development ( Cream Cracker for Skin Beauty)
Brand development ( Cream Cracker for Skin Beauty)Brand development ( Cream Cracker for Skin Beauty)
Brand development ( Cream Cracker for Skin Beauty)Mohamed Sadath
 
VidaCup - The Cup of Life
VidaCup - The Cup of LifeVidaCup - The Cup of Life
VidaCup - The Cup of LifeLaTease Rikard
 
Surviving the Future: Disruptive Innovation in the Age of Inbound
Surviving the Future: Disruptive Innovation in the Age of InboundSurviving the Future: Disruptive Innovation in the Age of Inbound
Surviving the Future: Disruptive Innovation in the Age of InboundCurtez Riggs ✌
 
Pitch Deck Template.pptx
Pitch Deck Template.pptxPitch Deck Template.pptx
Pitch Deck Template.pptxssuserbd2d96
 
Live smart360businesspresentationpowerpoint eu-martin-leaders
Live smart360businesspresentationpowerpoint eu-martin-leadersLive smart360businesspresentationpowerpoint eu-martin-leaders
Live smart360businesspresentationpowerpoint eu-martin-leadersmartinkalar
 
Retailer webinar series with 800razors
Retailer webinar series with 800razorsRetailer webinar series with 800razors
Retailer webinar series with 800razorsWhatConts
 

Similar to DMA client benchmark report 2012 is outsourcing key to scaling up you remail marketing programme (20)

Overnight Oats Bar - Chase Slepak
Overnight Oats Bar - Chase SlepakOvernight Oats Bar - Chase Slepak
Overnight Oats Bar - Chase Slepak
 
Cart Abandonment Email Marketing
Cart Abandonment Email MarketingCart Abandonment Email Marketing
Cart Abandonment Email Marketing
 
Production Business of Milk Powder (Baby Milk for 0 to 5 year, Milk Powder fo...
Production Business of Milk Powder (Baby Milk for 0 to 5 year, Milk Powder fo...Production Business of Milk Powder (Baby Milk for 0 to 5 year, Milk Powder fo...
Production Business of Milk Powder (Baby Milk for 0 to 5 year, Milk Powder fo...
 
Earn A lot more without disturbing Your Present Profession jagtar singh 98888...
Earn A lot more without disturbing Your Present Profession jagtar singh 98888...Earn A lot more without disturbing Your Present Profession jagtar singh 98888...
Earn A lot more without disturbing Your Present Profession jagtar singh 98888...
 
Case Study on Jaggery Cottage Industry in India (Biswadeep Ghosh Hazra and Te...
Case Study on Jaggery Cottage Industry in India (Biswadeep Ghosh Hazra and Te...Case Study on Jaggery Cottage Industry in India (Biswadeep Ghosh Hazra and Te...
Case Study on Jaggery Cottage Industry in India (Biswadeep Ghosh Hazra and Te...
 
advertisement.pptx
advertisement.pptxadvertisement.pptx
advertisement.pptx
 
Croatian Skin Care
Croatian Skin CareCroatian Skin Care
Croatian Skin Care
 
Prestige8 new
Prestige8 newPrestige8 new
Prestige8 new
 
Nestle bcg
Nestle bcgNestle bcg
Nestle bcg
 
BCG Matrix
BCG MatrixBCG Matrix
BCG Matrix
 
Ezifibre & KidzVits Pitch Presentation
Ezifibre & KidzVits Pitch PresentationEzifibre & KidzVits Pitch Presentation
Ezifibre & KidzVits Pitch Presentation
 
Content Marketing For Demand Generation ROI
Content Marketing For Demand Generation ROIContent Marketing For Demand Generation ROI
Content Marketing For Demand Generation ROI
 
Managing And Successfully Executing Triggered Email & Drip Email Campaigns
Managing And Successfully Executing Triggered Email & Drip Email Campaigns Managing And Successfully Executing Triggered Email & Drip Email Campaigns
Managing And Successfully Executing Triggered Email & Drip Email Campaigns
 
SEMpdx PPC Basics January 2013
SEMpdx PPC Basics January 2013SEMpdx PPC Basics January 2013
SEMpdx PPC Basics January 2013
 
Brand development ( Cream Cracker for Skin Beauty)
Brand development ( Cream Cracker for Skin Beauty)Brand development ( Cream Cracker for Skin Beauty)
Brand development ( Cream Cracker for Skin Beauty)
 
VidaCup - The Cup of Life
VidaCup - The Cup of LifeVidaCup - The Cup of Life
VidaCup - The Cup of Life
 
Surviving the Future: Disruptive Innovation in the Age of Inbound
Surviving the Future: Disruptive Innovation in the Age of InboundSurviving the Future: Disruptive Innovation in the Age of Inbound
Surviving the Future: Disruptive Innovation in the Age of Inbound
 
Pitch Deck Template.pptx
Pitch Deck Template.pptxPitch Deck Template.pptx
Pitch Deck Template.pptx
 
Live smart360businesspresentationpowerpoint eu-martin-leaders
Live smart360businesspresentationpowerpoint eu-martin-leadersLive smart360businesspresentationpowerpoint eu-martin-leaders
Live smart360businesspresentationpowerpoint eu-martin-leaders
 
Retailer webinar series with 800razors
Retailer webinar series with 800razorsRetailer webinar series with 800razors
Retailer webinar series with 800razors
 

More from DMA Email Marketing Council

DMA Behavioural marketing - If you got to know me - jonathan lyon - present...
DMA Behavioural marketing - If you got to know me - jonathan lyon - present...DMA Behavioural marketing - If you got to know me - jonathan lyon - present...
DMA Behavioural marketing - If you got to know me - jonathan lyon - present...DMA Email Marketing Council
 
DMA Behavioural marketing -marketing with intent -antonia edmunds - presentation
DMA Behavioural marketing -marketing with intent -antonia edmunds - presentationDMA Behavioural marketing -marketing with intent -antonia edmunds - presentation
DMA Behavioural marketing -marketing with intent -antonia edmunds - presentationDMA Email Marketing Council
 
DMA Behavioural marketing - x marks the emaotional hotspot - michelle hawki...
DMA Behavioural marketing - x marks the emaotional hotspot - michelle hawki...DMA Behavioural marketing - x marks the emaotional hotspot - michelle hawki...
DMA Behavioural marketing - x marks the emaotional hotspot - michelle hawki...DMA Email Marketing Council
 
DMA email a multichannel approach to growing your list
DMA email a multichannel approach to growing your listDMA email a multichannel approach to growing your list
DMA email a multichannel approach to growing your listDMA Email Marketing Council
 
DMA client benchmark report 2012 email still my favourite channel
DMA client benchmark report 2012 email still my favourite channelDMA client benchmark report 2012 email still my favourite channel
DMA client benchmark report 2012 email still my favourite channelDMA Email Marketing Council
 
DMA client benchmark report 2012 research findings
DMA client benchmark report 2012 research findingsDMA client benchmark report 2012 research findings
DMA client benchmark report 2012 research findingsDMA Email Marketing Council
 
Email Customer Lifecycle 2011 - Win Back: Protecting and Reviving Customer En...
Email Customer Lifecycle 2011 - Win Back: Protecting and Reviving Customer En...Email Customer Lifecycle 2011 - Win Back: Protecting and Reviving Customer En...
Email Customer Lifecycle 2011 - Win Back: Protecting and Reviving Customer En...DMA Email Marketing Council
 
Email Customer Lifecycle 2011 - Win Back: Case Study - Screwfix
Email Customer Lifecycle 2011 - Win Back: Case Study - ScrewfixEmail Customer Lifecycle 2011 - Win Back: Case Study - Screwfix
Email Customer Lifecycle 2011 - Win Back: Case Study - ScrewfixDMA Email Marketing Council
 
Email Customer Lifecycle 2011 - Win Back: Campaign Examples
Email Customer Lifecycle 2011 - Win Back: Campaign ExamplesEmail Customer Lifecycle 2011 - Win Back: Campaign Examples
Email Customer Lifecycle 2011 - Win Back: Campaign ExamplesDMA Email Marketing Council
 
Email Customer Lifecycle 2011 - Win Back: Email Strategies to Prevent Losing ...
Email Customer Lifecycle 2011 - Win Back: Email Strategies to Prevent Losing ...Email Customer Lifecycle 2011 - Win Back: Email Strategies to Prevent Losing ...
Email Customer Lifecycle 2011 - Win Back: Email Strategies to Prevent Losing ...DMA Email Marketing Council
 
Email Customer Lifecycle 2011 - Win Back:Re-lighting the Flame
Email Customer Lifecycle 2011 - Win Back:Re-lighting the FlameEmail Customer Lifecycle 2011 - Win Back:Re-lighting the Flame
Email Customer Lifecycle 2011 - Win Back:Re-lighting the FlameDMA Email Marketing Council
 

More from DMA Email Marketing Council (12)

DMA Behavioural marketing - If you got to know me - jonathan lyon - present...
DMA Behavioural marketing - If you got to know me - jonathan lyon - present...DMA Behavioural marketing - If you got to know me - jonathan lyon - present...
DMA Behavioural marketing - If you got to know me - jonathan lyon - present...
 
DMA Behavioural marketing -marketing with intent -antonia edmunds - presentation
DMA Behavioural marketing -marketing with intent -antonia edmunds - presentationDMA Behavioural marketing -marketing with intent -antonia edmunds - presentation
DMA Behavioural marketing -marketing with intent -antonia edmunds - presentation
 
DMA Behavioural marketing - x marks the emaotional hotspot - michelle hawki...
DMA Behavioural marketing - x marks the emaotional hotspot - michelle hawki...DMA Behavioural marketing - x marks the emaotional hotspot - michelle hawki...
DMA Behavioural marketing - x marks the emaotional hotspot - michelle hawki...
 
DMA email deliverability masterclass
DMA email deliverability masterclassDMA email deliverability masterclass
DMA email deliverability masterclass
 
DMA email a multichannel approach to growing your list
DMA email a multichannel approach to growing your listDMA email a multichannel approach to growing your list
DMA email a multichannel approach to growing your list
 
DMA client benchmark report 2012 email still my favourite channel
DMA client benchmark report 2012 email still my favourite channelDMA client benchmark report 2012 email still my favourite channel
DMA client benchmark report 2012 email still my favourite channel
 
DMA client benchmark report 2012 research findings
DMA client benchmark report 2012 research findingsDMA client benchmark report 2012 research findings
DMA client benchmark report 2012 research findings
 
Email Customer Lifecycle 2011 - Win Back: Protecting and Reviving Customer En...
Email Customer Lifecycle 2011 - Win Back: Protecting and Reviving Customer En...Email Customer Lifecycle 2011 - Win Back: Protecting and Reviving Customer En...
Email Customer Lifecycle 2011 - Win Back: Protecting and Reviving Customer En...
 
Email Customer Lifecycle 2011 - Win Back: Case Study - Screwfix
Email Customer Lifecycle 2011 - Win Back: Case Study - ScrewfixEmail Customer Lifecycle 2011 - Win Back: Case Study - Screwfix
Email Customer Lifecycle 2011 - Win Back: Case Study - Screwfix
 
Email Customer Lifecycle 2011 - Win Back: Campaign Examples
Email Customer Lifecycle 2011 - Win Back: Campaign ExamplesEmail Customer Lifecycle 2011 - Win Back: Campaign Examples
Email Customer Lifecycle 2011 - Win Back: Campaign Examples
 
Email Customer Lifecycle 2011 - Win Back: Email Strategies to Prevent Losing ...
Email Customer Lifecycle 2011 - Win Back: Email Strategies to Prevent Losing ...Email Customer Lifecycle 2011 - Win Back: Email Strategies to Prevent Losing ...
Email Customer Lifecycle 2011 - Win Back: Email Strategies to Prevent Losing ...
 
Email Customer Lifecycle 2011 - Win Back:Re-lighting the Flame
Email Customer Lifecycle 2011 - Win Back:Re-lighting the FlameEmail Customer Lifecycle 2011 - Win Back:Re-lighting the Flame
Email Customer Lifecycle 2011 - Win Back:Re-lighting the Flame
 

Recently uploaded

8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportMintel Group
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...ShrutiBose4
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 

Recently uploaded (20)

8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample Report
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 

DMA client benchmark report 2012 is outsourcing key to scaling up you remail marketing programme

  • 1. Are marketers maximising the ROI in this channel and could outsourcing be the key to scaling up your email marketing programme? Dela Quist, chief executive officer, Alchemy Worx #dmaemail
  • 2. Dela Quist: CEO Alchemy Worx
  • 3. How Good Do We think We Are?
  • 4. What Is Holding Us Back?
  • 5. How Happy Are We With Our Efforts?
  • 6. With Very Little Marketing Resource
  • 7. Bread & Butter Programs Work
  • 8. ROI Is For The Show (But Numbers Are For The Dough) •A 100g potato with skin has 535 mcg of potassium • % of potassium in the skin is about 7% • % of potassium in the skin is about 0.39% • The skin has a much higher % of potassium. • But there is actually more potassium in the flesh – 391 mcg in the potato v 144 mcg in the skin Sourced from the Silverpop blog
  • 9. The Basics Still Driving Revenue
  • 10. Life Cycle Marketing Programmes Deliver Too
  • 11. End Of The Fear?
  • 12. A Look To The Future http://www.youtube.com/watch?v=EC5sbdvnvQM&feature=youtu.be