DMA client benchmark 2012 national client email report

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DMA client benchmark 2012 national client email report

  1. 1. Dela Quist: CEO Alchemy Worx
  2. 2. How Good Do We think We Are?
  3. 3. What Is Holding Us Back?
  4. 4. How Happy Are We With Our Efforts?
  5. 5. With Very Little Marketing Resource
  6. 6. Bread & Butter Programs Work
  7. 7. ROI Is For The Show (But Numbers Are For The Dough)•A 100g potato with skinhas 535 mcg of potassium• % of potassium in theskin is about 7%• % of potassium in theskin is about 0.39%• The skin has a muchhigher % of potassium.• But there is actually morepotassium in the flesh –391 mcg in the potato v144 mcg in the skin Sourced from the Silverpop blog
  8. 8. The Basics Still Driving Revenue
  9. 9. Life Cycle Marketing Programmes Deliver Too
  10. 10. End Of The Fear?
  11. 11. A Look To The Futurehttp://www.youtube.com/watch?v=EC5sbdvnvQM&feature=youtu.be

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