The Power of Emotional Marketing by Jeanette McMurtry
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Thank you for attending my session at dmaDetorit's Educational Seminar Nov. 17, 2011 and for your interest in my report on this fascinating field of psychology-based marketing. As promised, attached ...
Thank you for attending my session at dmaDetorit's Educational Seminar Nov. 17, 2011 and for your interest in my report on this fascinating field of psychology-based marketing. As promised, attached you will find my whitepaper on this topic which summarizes the statistics, theories and concepts I presented. For further reading, you might want to read studies from Gerald Zaltman and Martin Lindstrom, both actively engaged in brain scan testing to determine how we respond to product and marketing stimuli.
Please join the dialogue on psychology-based marketing via my group on LinkedIn. Search “Psychology Based Marketing” and look for my logo, e4m, and my name. It is an open group so please join and feel free to post your thoughts, ideas and questions anytime. You can also follow me on Twitter - @jeanettee4m, and connect with me via Facebook. I plan to tweet about new studies and ideas often.
Also, I do conduct customized presentations and sales training programs on how to engage psychologically with consumers via sales and marketing activities, and have been successful with clients in the financial services, insurance, healthcare, DM/print, and consumer goods industries. If interested, I can send you more information on my training programs or customized presentations. You can reach me anytime at 970 390 6909 or via this email address.
In the meantime, enjoy the attached report, and stay connected with me!
Author, Keynote Presenter, Consultant
e4marketing - Four Degrees of Emotional Marketing
Experiences – Enlightenment – Engagement = Excitement
970 390 6909
PO Box 370
Eagle, CO 81631
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