18. • 40% check in daily, 92% after work
• 3M company sites but only 1.2 featuring products/services
• 2.1 Million Groups
• 75,000 developers using Linkedin’s API
20. •
•
•
•
•
•
•
•
•
•
•
your clients
your customers
your employees
your channel partners
your volunteers
your investors
your donors
your critics
your fans
your competition....
anyone who has internet access…..and an opinion.
22. 1. They Experiment
2. They Plan
3. They Listen
4. They’re Transparent
5. They Share
6. They Get Personal
7. They Contribute
8. They Welcome Criticism
9. They’re Proactive
10. They Measure
23. 1. With their customers
2. With their customer data in mind
3. With their agencies in new ways
25. Social Media as Innovation CAPABILITY
Outside
Inside
Incremental
Disruptive
Increase
Revenue
Reduce
Expenses
Improve Customer
Experience
Another Company
Strategy or Goal
28. Crowd Sourcing to Improve…
Strategic Planning
Process Improvement
Sparx
Retiree Solutions, EAG/Key,
Health Plans, Accredo, Wireless
Strategy, DNA Direct, Verbal Rx
Proposals, UHG, Accredo Sales
Forum, PBM Revenue Admin.,
UBC Recruiting, Accredo Nurse
Scheduler
Technology
Enhancements
•Screen prototypes across all
BPR work streams
•iPad screen prototypes for
Accredo in-home nurses
SWAT
30 events
3,000+ unique
participants
2,800+ ideas
Healthcare Operations, Physician
Operations, Patient Operations,
Order Processing
29. Sponsor Testimonial
“Our main focus was strategic planning for this year and
beyond. Specifically, we wanted to identify ways to
enhance our existing programs and create a future road
map aligned with Medco’s objectives of winning and
retaining new business, improving profitability, and
driving a sustainable service margin.
Sparx enabled us to seamlessly connect all of our
employees and expedite our planning process that
otherwise would’ve taken a much longer time to complete.
The amount of idea generation and documentation that we
accomplished through virtual conversations was
incredible.”
- Event Sponsor
29
Medco Extra, January 20, 2013
30. Crowd Sourcing to Develop the Next…
“One challenge. One idea.
Millions of dollars in results.
One idea.
Several billion dollar businesses.”
MIKE NEFF, Director Consumer Products
Computer Science Corporation, Detroit
Mr. Neff is a partner in CSC's Global
Technology and Consumer Vertical and a
Practice Director for the Consumer/Retail
Segment.
“115X ROI”
JEFF PIERCE, Innovation Architect
PITNEY BOWES
50. Business School.
Interns & Insights
Business
Development
Partnership
Got Stuck.
Got Help.
Knowledge
Exchange
Stayed Connected
Customer Insights
Knowledge
Exchange
Knowledge
Exchange
Career
Opportunity
51. Takeaways
• It’s a blend: use Social Innovation leveraging your
networks inside + outside
• Social Innovation builds community + company
• Communities = shared entertainment + shared
innovation
• B2C Social strategies can be repurposed for B2B
• Where do you focus? Internal or Externally
• What do you use? Facebook, Twitter, YouTube, LinkedIn
• Get going…
53. Workshop Instructions
•
•
•
•
•
Pick one quadrant you want to explore
Borrow one of these takeaways or another idea
Blend
Share with partner
Share with us and get feedback / questions
Takeaways
•
•
•
•
•
•
Giving it away “free” is not free, i.e. have a social media budget
Free (great) content builds community + company
Communities = shared entertainment + shared innovation
Social strategies can be repurposed for B2B
Internal or Externally: Facebook, Twitter, YouTube, Linked In, etc.
Get going…
54. Workshop on Social Innovation
Innovation: Doing something different
Social: With other people
Outside
Inside
Incremental
Disruptive
(product, service)
(the future)
Increase
Revenue
Reduce
Expenses
Improve Customer
Experience
Another Company
Strategy or Goal
55. Customer Centric Innovation Marketing
& Gaining Executive Buy In
Linking new marketing strategies
to core business value
60. Filter for Priorities That
Deliver One of 4 Key Deliverables
Increase
Revenue
Reduce
Expenses
Improve Customer
Experience
Another Company
Strategy or Goal
To get the true attention of senior leaders…
When selling new strategies & tactic's, correlate them to delving business value.
61. Do You Find Gaining Funding Easy?
How do you gain support?
(group discussion)