Creating a Strategy for
Online Effectiveness
#dmaDetroitEd
What Social Media Can Do








Enhance brand awareness
Protect reputation
Enhance public relations
Build communit...
What You Can Expect





You will be remembered
You will be relevant
You will amplify your messages
You will create po...
#dmaDetroitEd
#dmaDetroitEd
#dmaDetroitEd
Define



Goals
Target Audience

#dmaDetroitEd
Discover



Where is your audience?
What tools are they using?

#dmaDetroitEd
Clarify



What is your primary purpose?
Find your why!

#dmaDetroitEd
Decide



Choose your tools
Choose your approach

#dmaDetroitEd
#dmaDetroitEd
#dmaDetroitEd
#dmaDetroitEd
#dmaDetroitEd
#dmaDetroitEd
#dmaDetroitEd
#dmaDetroitEd
#dmaDetroitEd
#dmaDetroitEd
Ed seminar   creating a strategy - robinson - session3
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Ed seminar creating a strategy - robinson - session3

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Ed seminar creating a strategy - robinson - session3

  1. 1. Creating a Strategy for Online Effectiveness
  2. 2. #dmaDetroitEd
  3. 3. What Social Media Can Do        Enhance brand awareness Protect reputation Enhance public relations Build community Customer service Research and development Sales #dmaDetroitEd
  4. 4. What You Can Expect     You will be remembered You will be relevant You will amplify your messages You will create possibilities #dmaDetroitEd
  5. 5. #dmaDetroitEd
  6. 6. #dmaDetroitEd
  7. 7. #dmaDetroitEd
  8. 8. Define   Goals Target Audience #dmaDetroitEd
  9. 9. Discover   Where is your audience? What tools are they using? #dmaDetroitEd
  10. 10. Clarify   What is your primary purpose? Find your why! #dmaDetroitEd
  11. 11. Decide   Choose your tools Choose your approach #dmaDetroitEd
  12. 12. #dmaDetroitEd
  13. 13. #dmaDetroitEd
  14. 14. #dmaDetroitEd
  15. 15. #dmaDetroitEd
  16. 16. #dmaDetroitEd
  17. 17. #dmaDetroitEd
  18. 18. #dmaDetroitEd
  19. 19. #dmaDetroitEd
  20. 20. #dmaDetroitEd
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