Ed seminar   creating a strategy - robinson - session3
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  • 1. Creating a Strategy for Online Effectiveness
  • 2. #dmaDetroitEd
  • 3. What Social Media Can Do        Enhance brand awareness Protect reputation Enhance public relations Build community Customer service Research and development Sales #dmaDetroitEd
  • 4. What You Can Expect     You will be remembered You will be relevant You will amplify your messages You will create possibilities #dmaDetroitEd
  • 5. #dmaDetroitEd
  • 6. #dmaDetroitEd
  • 7. #dmaDetroitEd
  • 8. Define   Goals Target Audience #dmaDetroitEd
  • 9. Discover   Where is your audience? What tools are they using? #dmaDetroitEd
  • 10. Clarify   What is your primary purpose? Find your why! #dmaDetroitEd
  • 11. Decide   Choose your tools Choose your approach #dmaDetroitEd
  • 12. #dmaDetroitEd
  • 13. #dmaDetroitEd
  • 14. #dmaDetroitEd
  • 15. #dmaDetroitEd
  • 16. #dmaDetroitEd
  • 17. #dmaDetroitEd
  • 18. #dmaDetroitEd
  • 19. #dmaDetroitEd
  • 20. #dmaDetroitEd