Green Syndrome

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Current green trends review

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Green Syndrome

  1. 1. GREEN SYNDROMECURRENT GREEN TRENDS REVIEWSearch for positioning of the new generation product Rebion biological air purification 2011
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  3. 3. The world around is constantly changing‘The most exciting breakthroughs of the 21stcentury will not occur because of technologybut because of an expanding concept of what itmeans to be human’ John Naisbitt 3
  4. 4. Man is considered as part of a large ecosystem 4
  5. 5. As an important link in the complex carbon chain 5
  6. 6. As the responsible person for the developmentof civilizationThe main task of modern society is sustainabledevelopment, while maintaining the balancebetween man and nature for futuregenerations 6
  7. 7. To understand the world we live in, you may need a specialcombination EQ EmotionalTHINKGREEN SQ IQ Spiritual Intellectual EISQ 7
  8. 8. Health is not perceived as the absence of disease but as aphilosophy of lifeHarmonious interaction of physical, mental and emotional health of a personto stay in better shape with positive energy and low levels of stressFEELGREEN 8
  9. 9. Ancient knowledge is relevant again amongthe intelligent audience WATCH YOUR MIND AND YOUR BODY… • Alternative Medicine • Meditation • Yoga • Psychology • EsotericaWATCH • Religion • ***GREEN 9
  10. 10. The aspiration of the contact with the outside world isgrowing every day• Ecotourism• Extreme tourism• Extreme sports• National non-Olympic sports• Downshifting and traveliving • ***STAYIN TOUCHWITHGREEN 10
  11. 11. Priority is given to natural and organic products• Products and materials of natural origin have become the basis of "healthy lifestyle”• Slow Food movement is growing fast CONSUME GREEN 11
  12. 12. Balance of consumption is the key to the welfare andpreservation of natural resourcesIn order to preserve youth, health and vitality in the long run, people striveto balance consumption:• Dietary• Sleep duration• Physical activity• Work• Environment• Communication circle• *** KEEP GREEN BALANCE 12
  13. 13. Family is a base for the formation of manas an individual• Family is the necessary environment for support, love and care.• Healthy people create healthy families and healthy relationshipRAISEA GREENFAMILY 13
  14. 14. Networking business model is very popularin the market of healthy lifestyle productsMAKEGREENBUSINESSNETWORK 14
  15. 15. Social engagement and social responsibilityare growing day by day• Social media• Flashmobs• Voluntary social activities• Educational projects, workshops• Public charities funds• ***MAKEANDSHARETHE GREEN 15
  16. 16. Each year, audience of green syndrome followersis growing 16
  17. 17. Manufacturers help consumers to become more ‘green’Manufacturers heat up the interest in eco-productsand services by numerous green offersCHOOSEGREEN 17
  18. 18. New products are created at the junction of differentproduct categoriesProducers combine the development of newadvanced technologies with new fields ofapplication, design, quality and care for theenvironment:• Bio TV set INNOVATE GREEN• Cream soap• Patch for injection• Shampoo medicine• Youth activator• Velomobiles• Air ionizer• *** 18
  19. 19. What unites these very different brands? 19
  20. 20. All brands talk to consumers about the careof health and the environment...No doubt about it – from producers of aroma oils and organic cosmetics to phone manufacturersusing bioplastic, car manufacturers arranging eco festivals and finally airlines and majorcorporations, which are very concerned about the carbon balance and use of renewable energy –all companies are taking significant green steps.As Thomas Friedman, a New York Times editorialist states, ‘Green is ... the (growth) industry ofthe 21st century.’ 20
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  22. 22. What is green noise? 22
  23. 23. World is overstocked with healthy lifestyle productsDifferent manufacturers in various productgroups each day offer new organic food,wellness programs and the concept ofwelfare… 23
  24. 24. Everyone is talking about health and eco sustainabilityEven in cases where the product is notorganic or doesnt contribute to thepreservation of the environment 24
  25. 25. Often the unique selling proposition is just a trickFashion for a healthy lifestyle pushes manufacturersto look for new messages for products ? 25
  26. 26. New products require new understandingIt becomes increasingly difficult for consumers to perceive new and innovative products withunique features and their combinations, because they require a new perception, knowledge and they bring a new consumption experience … if its supposed to make life easier why it’s getting more and more complicated? 26
  27. 27. Consumers do not have time to switchto the new productsFrequently the quality and the benefits of new consumer goods are not strong enoughand can not compete as with stable consumption patterns as with the more newproducts coming to replace them. 27
  28. 28. Sometimes green social initiatives raise doubts 28
  29. 29. As a result, positioning becomes a battlefor recognitionNothing new. Only what is relevant to the consumer is important.The consumer chooses what is interesting to him. 29
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  31. 31. Challenge: build your own territoryTo be successful among green audience it is required:• to create and promote your own new product category on an existing field, based on the unique qualities of the product and their combination• Raise your own loyal audience having necessary knowledge about the natural balance and bioregulation and ready to accept new experiences• Constantly improve the product, seek and explore new areas, forms of its use and integration• Conduct an open dialogue with consumers in the media space and take into account feedback 31
  32. 32. Key Green Values• Balance • Enjoyment• Naturalness • Well-being• Harmony • Sustainability• Health • Security• Family • Support• Love • Care Innovations? 32
  33. 33. Contacts: Dmitry Terentiev dterentiev@mail.rumob: +7 925 051 17 90 Skype: dmitry.t75 33

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