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Results - Last Call Project, Seattle WA

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Presentation on evaluation of the Last Call Designated Driver - Safe Ride Home Project

Presentation on evaluation of the Last Call Designated Driver - Safe Ride Home Project

Published in: Health & Medicine

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  • Transcript

    • 1. The Last Call Project RESULTS Deanne Boisvert Public Health – Seattle & King County April 2009
    • 2. What is Last Call? http://www.everystockphoto.com/photo.php?imageId=2094850
    • 3. Research Project Partnership Between PHSKC & HIPRC Do these programs work? Funded by the CDC Conducted over 3 years
    • 4. Why should you care?
    • 5. Our findings!
    • 6. GOALS and OBJECTIVES
    • 7. Reduce death & injury from impaired driving crashes
    • 8.  
    • 9. What We Did
    • 10. Seattle drinkers ages 21 - 34
    • 11. Pioneer Square Pike/Pine Corridor Belltown Ballard Fremont Focus on 5 neighbor- hoods
    • 12.  
    • 13. Street Teams Point-of-Sale Special Events Bus Ads Earned Media Print Ads Websites Internet Ads TV Radio Social Marketing Campaign
    • 14. Safe Ride Home
    • 15. RDD Crash Data Arrest Data Street Surveys Evaluation
    • 16. Results!
    • 17.  
    • 18.  
    • 19.  
    • 20.  
    • 21. Questions?