Cake industry facebook strategy sme

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This article has been prepared on educational basis with the sole intention of demonstrating to users strategies for increasing and engaging fans on facebook business page.

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Cake industry facebook strategy sme

  1. 1. <ul><li>Talking to the customer using the 420 character wall post space is an effective strategy for fostering engagement. Critical, professional and useful information delivered in a personalised plain simple language short but sweet seems to be attractive than flashy links to website and blog.BJcakes can use some of the tactics such as fb deals, informative and useful postings, passionate discussions and suggestions of products along with demonstrations of social concerns to increase engagement on fb page.BJ cake can also use existing shop front to inform existing customers of deals and useful information exclusive on their fb page.Kiwicakes tries to promote website being predominantly an online businessFB exclusive deals have been used to attract actual customers and also increase salesNever tried to increase likes on the page by promotion – the likes are obviously by the result of actual customer and viral marketing. Deal repeatedly reminded in regular interval morning and evening!Repeated posting of the same information to draw attention with change in wording. Reduction in price is explicitly stated – “this price to this price” or was so much now so much! Similar to physical market “shouting” out their wares and deals. Informative and useful posting for customers – even from competition. Passionate suggestions of products – photo of productSubstantial demonstration of social concernRunning Themes such as Friday specials on FBPersonal touch – mentioning about family members b’day </li></ul>Started on 6th October 2009 has 647 likes <br /><ul><li>CategoryDescriptionPromoting online deals on FB Promoting link of website- Quite prominently used - Critical information mentioned- reduction in price explicitly stated- Blogpost promotedSpecial day deals/ Weekend DealsDiscounted pricing and clearanceLimited period deals announced on FBExclusive for FB with a special FB CodeQuite often used – exclusive code used onceDemonstration and instructive information - videos posted about how to use the product- problem about the product- maintenance - recipe- theme months (Christmas)Seeking Opinion of customerRunning competition – prizes Review writing prizescustomer feed back- uses the wisdom of the customer/crowd - for designing and naming the logoWishing on festivals and occasions- not much usedDemonstrate social concern- heavily usedAnnouncement - thank the customer- delay in shipment- achievements- arrivalsProduct Suggestions- discusses the product passionately- photo of product- recommend and suggest- refer competitor productIntroduction of New products- detail description of new innovative product on the blogPromoting related eventsPromoting others events- workshopsPersonal touchB’day of family membersAdmitting mistakes HumourAcknowledge importance of social media- connecting with customers, family and friend during earthquake</li></ul>Started on 6th October 2009 has 647 likes <br /><ul><li>Promoting link of websiteConducting social eventsPromoting link of website Promoting others eventsDemonstration and instructive videos posted about how to use the product – smart tip Limited period deals announced on FB exclusive for FB with a special FB CodeLimited period deals announced on FB exclusive for FB with a special FB CodeLimited period deals announced on FB exclusive for FB with a special FB CodePromoting related eventsLimited period deals announced on FB exclusive for FB with a special FB CodeLimited period deals announced on FB exclusive for FB with a special FB CodeLimited period deals announced on FB exclusive for FB with a special FB CodeIntroduction of New productsLimited period deals announced on FB exclusive for FB with a special FB CodePromoting link of websiteWeekend DealsPromoting online deals on FB Promoting link of websiteProduct SuggestionsPromoting link of website AnnouncementReview writing prizesReview writing prizesPersonal touchPersonal touchProduct SuggestionsAnnouncement Promoting link of websiteWeekend DealsAnnouncement Promoting link of websiteWeekend DealsPromoting related eventsSpecial day dealsSeeking Opinion of customerSpecial day dealsSeeking Opinion of customerProduct Suggestions Limited period deals announced on FB exclusive for FB with a special FB CodeSeeking Opinion of customerSpecial day dealsPromoting link of websiteProduct SuggestionsDemonstrate social concernPromoting link of websiteDemonstrate social concernDemonstrate social concernDemonstrate social concernDemonstrate social concernAcknowledge social media importanceDemonstrate social concernSeeking Opinion of customerLimited period deals announced on FB exclusive for FBLimited period deals announced on FB exclusive for FBLimited period deals announced on FB exclusive for FBLimited period deals announced on FB exclusive for FBLimited period deals announced on FB exclusive for FBDemonstration and instructive videosFB exclusive for FBSpecial day dealsProduct SuggestionsDemonstration and instructive videosAnnouncement Product Suggestions Exclusive for FBAnnouncementSeeking Opinion of customerFB exclusive for FBSpecial day dealsProduct SuggestionsProduct SuggestionsPromoting link of websitePromoting link of websiteProduct Suggestions Personal touchPromoting link of websiteSeeking Opinion of customerCustomer feedback Product Suggestions FB exclusive for FBSpecial day dealsProduct SuggestionsFB exclusive for FBProduct Suggestions Facebook special product on demandProduct Suggestions FB exclusive for FBSpecial day dealsProduct SuggestionsPromoting online deals on FB Promoting link of website – Demonstration and instructive videosInformation on problem related to productOpen to discuss problem with productPromoting link of websiteSpecial day dealsPromoting link of websiteSpecial day dealsProduct Suggestions Introduction of New products Product Suggestions Promoting online deals on FB Promoting link of websiteSpecial day dealsPromoting online deals on FB Promoting link of website – Promoting others eventsDemonstrate social concernPromoting online deals on FB Promoting link of website – Promoting online deals on FB Promoting link of website – Product SuggestionsPromoting online deals on FB Promoting link of website – Product SuggestionsPersonal touchProduct Suggestions Announcement Announcement Personal touchIntroduction of New products Exclusive for FBPromoting online deals on FB Promoting link of websiteProduct SuggestionsExclusive for FBProduct SuggestionsExclusive for FBAnnouncementAnnouncementPersonal touchPromoting related eventsPromoting related eventsProduct Suggestions Exclusive for FBPromoting online deals on FB Promoting link of website – Promoting link of websitePromoting related eventsDemonstration and instructive information Promoting link of websitePromoting related eventsPromoting link of websiteProduct Suggestions Demonstration and instructive information Promoting online deals on FB Promoting link of website – Demonstration and instructive information Promoting link of websiteAnnouncement Product Suggestions Review writing prizesReview writing prizesPromoting link of websitePromoting others eventsSeeking Opinion of customerSeeking Opinion of customerProduct Suggestions Promoting link of websitePersonal touchProduct Suggestions Promoting link of websiteDemonstrate social concernPromoting others eventsPromoting link of websiteProduct SuggestionsDeals announced on FB exclusivePromoting online deals on FB Promoting online deals on FB Seeking Opinion of customerPromoting online deals on FBSeeking Opinion of customerDemonstration and instructive information Promoting link of websiteSeeking Opinion of customerPromoting link of websiteDemonstration and instructive information Promoting link of websiteSeeking Opinion of customerPersonal touchPromoting link of websiteDemonstration and instructive information Promoting link of websiteWishing on festivals and occasionsDemonstration and instructive information Promoting link of websiteDemonstration and instructive information Promoting link of websiteWishing on festivals and occasionsPromoting link of website

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