<ul><li>Talking to the customer using the 420 character wall post space is an effective strategy for fostering engagement....
Beauty industry facebook strategy sme
Beauty industry facebook strategy sme
Beauty industry facebook strategy sme
Beauty industry facebook strategy sme
Beauty industry facebook strategy sme
Beauty industry facebook strategy sme
Beauty industry facebook strategy sme
Beauty industry facebook strategy sme
Beauty industry facebook strategy sme
Beauty industry facebook strategy sme
Beauty industry facebook strategy sme
Beauty industry facebook strategy sme
Beauty industry facebook strategy sme
Beauty industry facebook strategy sme
Beauty industry facebook strategy sme
Beauty industry facebook strategy sme
Beauty industry facebook strategy sme
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Beauty industry facebook strategy sme

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This article has been prepared on educational basis with the sole intention of demonstrating to users strategies for increasing and engaging fans on facebook business page.

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Beauty industry facebook strategy sme

  1. 1. <ul><li>Talking to the customer using the 420 character wall post space is an effective strategy for fostering engagement.Critical, professional and useful information delivered in a personalised plain simple language short but sweet seems to be attractive than flashy links to website and blog. Difference between approaches of application of facebook between the two beauty businesses.Burnie prefers to talk to its fans on the wall instead of promoting weblinks. Burnie being a small business economically uses the wall to promote deals.Through its wall Burnie educates fans about trends and in a subtle way tries to suggest and market its services.Both Burnie and Beauty Grace try to promote expertise of individual employee by posting profile, qualification and photos.Informal and homely atmosphere is fostered by owners using personal profile to communicate on business page, posting photos of employee’s personal event such as birth of babies.Beauty Grace prefers to promote link of website and has also used the wall for recruitment.</li></ul>Burnie Skin Care Boutique Joined facebook on 23rd Agust 2010 has 906 likes<br /><ul><li>CategoryDescriptionPromoting link of websiteUnique – promoting facebook business page from personal facebook pageSpecial day dealsGift vouchers exclusive on FB for mother’s dayLimited period deals announced on FB Deals are announced on the wall itself with detailsExclusive for FB with a special FB CodeIt is requested to mention the wall post at the shopcustomer feed backCustomers gifting chocolatesWishing on festivals and occasionsUsed on one occasionDemonstrate social concernShaving for cancer AnnouncementAnniversary of the shopSold OutShop timingOpen on holidaythank the customersProduct SuggestionsSuggest/recommend what is happening in mainland and trialsrecommend and suggest gift vouchers for ChristmasPersonal touchAnniversary of the shopEmployee participationposting picture of employeeAdd photos and videosshop frontstaff</li></ul>Beauty Grace Started on 17th june 2010 has 540 likes <br /><ul><li>CategoryDescriptionPromoting link of websitePromoting online deals on FBPunch line with some critical informationBlogsClearance saleLimited period deals announced on FB Demonstration and instructive informationWarningsmart tipAnnouncement500 likesNew Store Openingservice suggestionsexpert staff profile – promotes expert’s profile so that user is tempted to obtain the samePromoting related eventsConducting social eventsTraining eventsPersonal touchposting picture of employeecongratulating employee on personal eventAdd photos and videosTraining eventshop frontRecruitment</li></ul>Joined facebook on 23rd Agust 2010 has 906 likes<br />customer feed backPromoting link of websitePromoting link of websiteAnnouncement Personal touchSpecial day dealsLimited period deals announced on FB Exclusive for FBSpecial day dealsLimited period deals announced on FB Exclusive for FBLimited period deals announced on FB Limited period deals announced on FB Exclusive for FB with a special FB CodeLimited period deals announced on FB Limited period deals announced on FB Exclusive for FB with a special FB CodeLimited period deals announced on FB Product Suggestions Demonstrate social concernLimited period deals announced on FB Wishing on festivals and occasionsAnnouncement Personal touchProduct Suggestions Add photos and videos Personal touchAnnouncement Limited period deals announced on FB Limited period deals announced on FB AnnouncementExclusive for FB with a special FB CodeLimited period deals announced on FB Exclusive for FB with a special FB CodeAdd photos and videos of shop front on regular basisAnnouncement <br />Started on 17th june 2010 has 540 likes <br />Promoting link of websitePromoting link of websiteAnnouncement Promoting link of websitePromoting online deals on FBPromoting related eventsAdd photos and videos Promoting link of websitePromoting online deals on FBPromoting link of websitePromoting online deals on FBPromoting link of websitePromoting online deals on FBLimited period deals announced on FB Promoting link of websiteservice suggestionsPromoting link of websiteservice suggestionsPromoting link of websiteLimited period deals announced on FB Promoting link of websiteDemonstration and instructive information Promoting link of websiteservice suggestionsPromoting link of websiteDemonstration and instructive information Promoting link of websiteLimited period deals announced on FB Promoting link of websiteLimited period deals announced on FB Promoting link of websiteLimited period deals announced on FB Promoting link of websiteLimited period deals announced on FB Announcement Add photos and videos Promoting link of websiteservice suggestionsPersonal touchPromoting link of websiteConducting social eventsPromoting link of websiteRecruitmentPromoting link of websiteDemonstration and instructive informationPromoting link of websiteservice suggestionsLimited period deals announced on FB Promoting link of websitePromoting online deals on FBAnnouncement Promoting link of websiteservice suggestionsPromoting link of websiteLimited period deals announced on FB Announcement Add photos and videos Announcement Add photos and videos Personal touchAdd photos and videos Promoting link of websitePersonal touchAdd photos and videos Personal touchAdd photos and videos Personal touchAdd photos and videos Announcement Add photos and videos Announcement Add photos and videos Personal touchAdd photos and videos Promoting link of websiteRecruitment Promoting link of websiteservice suggestionsPersonal touchPromoting link of websiteDemonstration and instructive informationPromoting link of websiteAnnouncement Personal touchAdd photos and videos Promoting link of websitePromoting link of websiteservice suggestionsPromoting link of websiteservice suggestions<br />

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