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Toby murdock content marketing now conf _2012_content management_day1

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Toby Murdock, CEO & Co-founder, Kapost, will dive into the in’s and out’s of developing a Content Marketing operation, from hiring to idea generation to content production to audience development. …

Toby Murdock, CEO & Co-founder, Kapost, will dive into the in’s and out’s of developing a Content Marketing operation, from hiring to idea generation to content production to audience development. Content Marketing Strategies Conference - May 2012. http://ContentMarketingNow.com #contentnow

Published in: Technology, News & Politics

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  • 1. How Brands Become PublishersToby MurdockCEO, KapostContent Marketing StrategiesMay, 2012
  • 2. Contentis King
  • 3. Beyond Experiments
  • 4. Customer Interests
  • 5. Social v. Content
  • 6. Preparation
  • 7. Hire aJournalist
  • 8. Personas &Stages
  • 9. Positioning
  • 10. Key Takeaways● Hire a Journalist● Map Content to Personas, Stages● Find the White Space Niche
  • 11. Operating the Machine
  • 12. Ideas Production Distribution Audience Development Conversion
  • 13. Listen to theCustomer
  • 14. Build the AssemblyLine
  • 15. Key Takeaways● Listen to the Customer to Generate Ideas● Engage Your Organization● Prepare the Way
  • 16. Connect with the Influencers
  • 17. Conversion
  • 18. MeasurePerformance
  • 19. Ideas Production Distribution Audience Development Conversion
  • 20. Key Takeaways● Mini Marketing Campaign per Post● Engage the Influencers● Move Prospects Down the Funnel● Learn What is / is not Working
  • 21. Its Not a Campaign
  • 22. Thanks!toby@kapost.com @tobymurdockwww.kapost.com @kapostmarketeer.kapost.com @tcmarketeer