Your SlideShare is downloading. ×
0
How Brands   Become PublishersToby MurdockCEO, KapostContent Marketing StrategiesMay, 2012
Contentis King
Beyond Experiments
Customer Interests
Social v. Content
Preparation
Hire aJournalist
Personas &Stages
Positioning
Key Takeaways● Hire a Journalist● Map Content to Personas, Stages● Find the White Space Niche
Operating the Machine
Ideas    Production          Distribution                 Audience Development                         Conversion
Listen to theCustomer
Build the AssemblyLine
Key Takeaways● Listen to the Customer to Generate Ideas● Engage Your Organization● Prepare the Way
Connect with the    Influencers
Conversion
MeasurePerformance
Ideas    Production          Distribution                 Audience Development                         Conversion
Key Takeaways●   Mini Marketing Campaign per Post●   Engage the Influencers●   Move Prospects Down the Funnel●   Learn Wha...
Its Not a Campaign
Thanks!toby@kapost.com     @tobymurdockwww.kapost.com      @kapostmarketeer.kapost.com @tcmarketeer
Toby murdock content marketing now conf _2012_content management_day1
Toby murdock content marketing now conf _2012_content management_day1
Toby murdock content marketing now conf _2012_content management_day1
Upcoming SlideShare
Loading in...5
×

Toby murdock content marketing now conf _2012_content management_day1

851

Published on

Toby Murdock, CEO & Co-founder, Kapost, will dive into the in’s and out’s of developing a Content Marketing operation, from hiring to idea generation to content production to audience development. Content Marketing Strategies Conference - May 2012. http://ContentMarketingNow.com #contentnow

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
851
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Toby murdock content marketing now conf _2012_content management_day1"

  1. 1. How Brands Become PublishersToby MurdockCEO, KapostContent Marketing StrategiesMay, 2012
  2. 2. Contentis King
  3. 3. Beyond Experiments
  4. 4. Customer Interests
  5. 5. Social v. Content
  6. 6. Preparation
  7. 7. Hire aJournalist
  8. 8. Personas &Stages
  9. 9. Positioning
  10. 10. Key Takeaways● Hire a Journalist● Map Content to Personas, Stages● Find the White Space Niche
  11. 11. Operating the Machine
  12. 12. Ideas Production Distribution Audience Development Conversion
  13. 13. Listen to theCustomer
  14. 14. Build the AssemblyLine
  15. 15. Key Takeaways● Listen to the Customer to Generate Ideas● Engage Your Organization● Prepare the Way
  16. 16. Connect with the Influencers
  17. 17. Conversion
  18. 18. MeasurePerformance
  19. 19. Ideas Production Distribution Audience Development Conversion
  20. 20. Key Takeaways● Mini Marketing Campaign per Post● Engage the Influencers● Move Prospects Down the Funnel● Learn What is / is not Working
  21. 21. Its Not a Campaign
  22. 22. Thanks!toby@kapost.com @tobymurdockwww.kapost.com @kapostmarketeer.kapost.com @tcmarketeer
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×