Toby murdock content marketing now conf _2012_content management_day1
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Toby murdock content marketing now conf _2012_content management_day1

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Toby Murdock, CEO & Co-founder, Kapost, will dive into the in’s and out’s of developing a Content Marketing operation, from hiring to idea generation to content production to audience development. ...

Toby Murdock, CEO & Co-founder, Kapost, will dive into the in’s and out’s of developing a Content Marketing operation, from hiring to idea generation to content production to audience development. Content Marketing Strategies Conference - May 2012. http://ContentMarketingNow.com #contentnow

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Toby murdock content marketing now conf _2012_content management_day1 Toby murdock content marketing now conf _2012_content management_day1 Presentation Transcript

  • How Brands Become PublishersToby MurdockCEO, KapostContent Marketing StrategiesMay, 2012
  • Contentis King
  • Beyond Experiments
  • Customer Interests
  • Social v. Content
  • Preparation
  • Hire aJournalist
  • Personas &Stages
  • Positioning
  • Key Takeaways● Hire a Journalist● Map Content to Personas, Stages● Find the White Space Niche
  • Operating the Machine
  • Ideas Production Distribution Audience Development Conversion
  • Listen to theCustomer
  • Build the AssemblyLine
  • Key Takeaways● Listen to the Customer to Generate Ideas● Engage Your Organization● Prepare the Way
  • Connect with the Influencers
  • Conversion
  • MeasurePerformance
  • Ideas Production Distribution Audience Development Conversion
  • Key Takeaways● Mini Marketing Campaign per Post● Engage the Influencers● Move Prospects Down the Funnel● Learn What is / is not Working
  • Its Not a Campaign
  • Thanks!toby@kapost.com @tobymurdockwww.kapost.com @kapostmarketeer.kapost.com @tcmarketeer